Children's Shoes Brand ABC Opens New Commercials To Create Children's Version Of "Inception".
"It seems to be looking at children's version of" Inception ", which also illustrates the domestic children's products. industry TV commercials have also made great progress. Recently, Children's shoes The leading brand ABC has launched a new advertising film on CCTV children's channel, Golden Eagle cartoon and provincial children's TV, which has aroused concern and heated discussions among the industry and consumers.
It is reported that new Advertisement Around the two main lines of "discovery" and "exploration", the film tells about a group of innocent children who are constantly exploring adventure in the fantasy space. They are courageous to face the difficulties and obstacles in the process. Finally, under the care of ABC shock absorbing shoes and other products, they successfully meet all kinds of challenges and explore the unknown world without worry. Advertising shows children's courage and strength, and highlights the excellent performance and function of ABC brand products. ABC The brand idea of "taking care of children one small step, changing the world's great step", and the brand proposition of "love".
This advertisement focuses on the nature of children's exploration of nature and the process of expressing their children's growing up, especially the creative sources of advertisements and the multiple elements displayed in the pictures. Industry analysts pointed out that this ABC borrowed Hollywood blockbuster inspired children's brand advertising filming, for the domestic advertising industry will also have a good promotional effect.
ABC children's shoes will "help Chinese children grow up healthily" as an enterprise mission, dedicated to ABC brand The love culture is passed on to every consumer. The group has ABC operation Department, human administration center, commodity management center, production center, financial center, President's office and so on. It attracts a large number of talents to join, and has a steady, efficient and United team. The company has set up a research and production base for children's shoes in Wenzhou and Jinjiang. In Guangzhou and Suzhou, the children's clothing research and development base has been set up. By integrating the advantages of various regions, enriching the ABC brand product system, bringing together regional products such as Wenzhou's leather shoes, Jinjiang sports shoes, Suzhou and Guangdong children's shoes, and promoting the ABC brand to "the first brand of China's children's products".
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