China's Children's Shoes Market Will Enter The "Bull Market" In The Past 20 Years.

With children

According to the statistics of China's Demographic Yearbook, 30 million babies are born in China every year, and nearly 80 million of infants under 3 years old, among which the number of infants under the age of 3 is over 10 million.

If the annual consumption of newborn babies in each medium-sized city is calculated between 6 thousand and 18 thousand yuan, then the Chinese women and children market will have a huge consumption space of over 100 billion yuan.

In other words, China's children's shoes market has a market scale of at least 38 billion yuan a year.

China's children's industry has at least 20 years of bull market. With the continuous improvement of consumption ability and consumption consciousness and the advancement of urbanization process, the market volume of children's shoes will be counted according to relevant statistics, and the children's shoes products will continue to rise every year.

Nowadays, people's living standard is getting higher and higher. Especially now the post-80s parents are spending more and more on their children's lives.

The market of children's shoes has always been one of the most potential markets in the shoemaking industry, and it is also a relatively special industry in shoemaking industry.

Therefore, the businessmen who devote themselves to the children's shoes industry are also few, so they also increase the competition strength of the industry.

Children's shoes are usually sold by people under the age of 14.

Before the sale of domestic children's shoes was mainly wholesale, retail and no branding. With the improvement of Chinese consumption ability and health awareness, children's consumption groups have undergone qualitative changes.

In the decision-making process of buying children's shoes, the modern consumer group is a combination of "rational and sensibility". It pays attention to the price performance of products, and also considers the factors of brand fashion and interest. This is a challenge for all children's shoes enterprises.

The experience marketing mode prevalent in many industries has become an effective tool for children's shoe brands to carry out marketing activities.

Therefore, how to make target consumers truly "experience" to the relevant products and brand information is the focus of marketing for children's shoes enterprises.

At present, the channel structure of children's shoes enterprises is gradually moving towards specialization, fashion and branding. A comprehensive operation mode has been formed, which integrates various forms of clothing wholesale and retail terminals, department store shops, shop models, stores and children's living rooms.

This is the inevitable result of fragmentation of the market. On the other hand, it shows the attention of children's shoes enterprises to customer experience.

The market for children's shoes has always been a system.