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China Occupies The Dominant Position In World Footwear Production And Consumption.

2012/2/2 16:44:00 39

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Overall, the total consumption of global footwear products is expected to exceed 21 billion per year, and will grow to about 30 billion in the next 15 years.

At present, Asia and China, led by China and India, account for 85% of total footwear output and 50% of sales, and will continue to maintain a dominant position and share of consumption will increase rapidly.

China is the largest footwear consumer in the world.

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In 2010, at least 3 billion pairs of domestic footwear products could reach 3 billion 500 million pairs.

In recent years, domestic sales of footwear products have surged, and the consumption of per capita footwear has almost doubled. In the past five years, the per capita consumption of shoes has increased to 2-2.5 double / person.

China is expected to double the number of GDP in the next 15 years. This trend ensures a huge growth in the sales and production of footwear products, and at the same time will increase the per capita footwear consumption to at least 3.5 pairs / people, or at least double the current consumption per capita.

In 2024, the annual sales volume of China's footwear products will reach 50-60 billion pairs.

With the further acceleration of urbanization in China, the growth of footwear sales will also advance by leaps and bounds.

By 2020, China's urban population is expected to increase from 45% in 2008 to 56%, and the number of urban residents will grow by more than 200 million. They are also potential consumers of footwear products.

Besides, wealthy consumers want to buy better quality shoes.

At present, it is estimated that about 60% of China's domestic sales shoes are low quality and low quality shoes, but only 30% of these products are available in 2020, and over 50% of footwear products will be medium class or high-end quality and price footwear products.

China's footwear products online sales also increased significantly, it is estimated that in 2010, the main footwear sales website sold 80 million pairs of shoes products, and about 8000 people bought footwear products through online shopping.

Now in China, cities at all levels are international.

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Chain stores, franchised stores and shopping center counters are everywhere, even in the lowest cities.

In terms of production, in 2010, the total output of China's footwear products was estimated to be 13 billion pairs, of which about 10 billion were exported to foreign countries, and there were about 2 shoe factories and about 6 million workers.

Some speakers mentioned that at present, Chinese manufacturers and foreign purchasers are facing a series of challenges.

The cost of employment has increased significantly.

According to the situation of different regions, the increase in labor costs in 2010 was about 5%-10%, and with the labor law requiring higher wages and welfare benefits for workers, the cost of labor in 2011 and 2012 will increase further.

This makes China the highest cost and largest footwear producer in Asia, India.

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The cost of labor is about $.45 per hour, and Vietnam, Indonesia and Thailand are about $1.00 to 1.20 hourly.

(in contrast, the employment cost of Brazil and Mexico is about $3.78/ and $3.38/, while Italy is $18.83./).

In addition to providing more remuneration and better working conditions for attracting employees, the shortage of labour will be a long-term and unavoidable problem, especially in factories like the Pearl River Delta and Hongkong, where factories rely entirely on the labor force from the mainland to live in the factory dormitories.

For 30 years, the one-child family planning policy has reduced the number of workers of the right age, and the national economic prosperity has made it unnecessary for young people to move out of the country to find more promising jobs.

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Due to recent changes in Chinese laws, workers' social insurance, pensions and other costs account for about 30% of wages. Local law enforcement officers regard factory expenditures as a form of Taxation, and therefore impose more stringent demands on producers and workers to incorporate social insurance into government trust funds.

The new labor law gives workers more rights and seeks compensation in terms of remuneration, welfare or other remuneration without execution of the contract.

It is worth noting that whether foreign buyers or some Chinese southern footwear manufacturers have moved aggressively to the central regions of emerging production areas in order to find enough labor force.

Relatively speaking, the cost of labor in central, Western and Northern China is relatively low, but because of the significant appreciation of RMB over 25% in recent years (from US dollars to 1:8.3 to 1:6.3), a huge increase in US dollar expenditure will be an unavoidable increase in costs in any region.

At the same time, the booming local market limits the export capacity of the factory. However, because the domestic brand products are located at the high quality and high price level (the price is much higher than the export to the US) in the retail market, the export price of the factory also rises, which is much more than the impact of the rising cost.

It can be clearly seen that the era of low price products has ended in China, and both producers and purchasers must work hard to meet the stringent requirements of future global footwear consumers on the price and quality of footwear products.

There is no doubt that China will continue to occupy the leading position in the world footwear industry for a long time, providing a lot of investment space in the footwear industry, and no country or region in the world can replace it.

Although some countries and regions with similar conditions can be substituted, China still dominates the market for a long time.

Exports of similar conditions in many shoe centres around the world may increase, especially in Southeast Asia, Latin America and North Africa.

Other regions will have an insurmountable cost burden due to the rapid growth of local currencies against the US dollar.

For example, once in Nicaragua, Dominica and Mexico, there were successful enterprise projects focused on high-end products (but in Mexico, because of the appreciation of the currency, the difference between the cost of labor and the cost of labor in China has greatly disappeared), and the broad rail development projects have been prepared in Vietnam, Indonesia, India and Thailand.

However, it is obvious that no country's industry can be compared with China's overall dominance, especially the Chinese shoe industry in its all fields (leather shoes, rubber and plastic shoes, cloth shoes, etc.) the largest producer of state can not be shaken.