A Comprehensive Analysis Of The Mystery Of The Surging Wave Of Overseas Investment By Chinese Shoe Companies

At the beginning of the year, the Chinese workers' ransacking in Sultan had not ceased. Then, in Egypt, a series of appalling incidents of Chinese workers were held. A series of incidents of Chinese overseas workers' distress have shown that China's investment risks in some international regions have been slightly prominent, and this has also brought significant early warning to many enterprises that are accelerating the process of investment internationalization.

As we all know, with China's accession to the WTO and the government's strategic plan to support the enterprise's "going out" strategy, the depth and breadth of Chinese enterprises' external cooperation have also been more comprehensive.

Industry development objectivity

In recent years, China's footwear industry has been pformed from labor-intensive low end manufacturing to high value-added areas.

Shoe products offer limitations

According to the relevant market research data, many of the shoe products that Chinese shoe companies invest in overseas are lack of internationalization elements, which is also a factor causing overseas investment slump.

Even though this is a bottleneck, Chinese shoe companies are actively taking corresponding actions to try to register an overseas footwear brand with international elements or to set up factories overseas. However, many shoe companies in China are still afraid to go beyond Lei Chi, because the implementation of this measure will eventually come back to sales based on brand value, and many Chinese shoe enterprises can hardly achieve the best requirements at this level.

After all, the utilitarian tendency of overseas investment in today's footwear industry has become increasingly fierce. Even some shoe makers also want to enter the overseas market with the gap of the US debt crisis.

But in fact, we can export shoes, but still can not export the brand. We still need to seek the share of market development according to the rules of the overseas market.

In this regard, many Chinese shoe companies sometimes tend to be too hasty, so here we are eager to call on Chinese shoe enterprises to have a comprehensive thinking.

Two way judgement and thinking

First of all, shoe enterprises should regard the smooth communication channels as a basic factor of thinking.

Not only to understand the local laws and investment environment, we must also fully understand the management system of the countries that overseas investment belongs to.

For example, Chinese employees can work overtime, but many foreign shoe companies often do not welcome the "overtime" system.

Therefore, domestic shoe manufacturers must abide by the law and communicate with local legal departments and pay attention to staff management in the new country. This is the most important link.

Secondly, attention to localization is also a key factor affecting the success of overseas investment in shoe enterprises.

In this regard, it is suggested that shoe enterprises should fully understand the industrial system that they want to invest in, and understand as much as possible the legal and tax operations of the specific footwear industry.

Under normal circumstances, the overseas business of general shoe companies is normal, but many small investment management aspects of cross-cultural will indirectly affect the effectiveness of overseas investment.

New orientation of investment strategy

In the light of some development limitations and related problems mentioned above, some shoe enterprises have chosen to set up exclusive stores overseas, which also means that Chinese shoe enterprises have taken an important step in carrying out brand export.

Take Minnan area as an example, Jinjiang shoes used to go wholesale market in the past for a long time overseas, and many shoes products to the terminal link, then directly enter the warehouse supermarket or become a flea market stall, and there is no obvious embodiment in brand value.

However, with the new planning and promotion of overseas markets in recent years, more and more shoe brands have begun to choose overseas markets to build their own channels, so as to promote the interaction mechanism of shoe enterprises in overseas investment and construction to ensure compliance and internal control, and ensure the initial sustainable development of overseas investment of Chinese shoe enterprises.