Why Clothing Has Become The Largest Online Market?

"2011 China

Since clothing is extremely particular about offline user experience, why is clothing becoming online?

109 Amoy brands, far ahead, such as rip, silk, aka, Korean clothes house, seven grid, my one percent, Angel City, Yin man are everywhere, and women's clothing such as big size women's clothing for special groups.

Men's clothes that do not pay much attention to offline experience are not so successful, but only Justyle, spark, and zero.

Why?

Women's clothing is about 3 times that of men's clothing, and of course, more importantly, the price of online shopping women's clothing is low (most quality is low), and the expectations of female customers are also low.

Because online shopping trial and error capital is very low, the price is low to even buy a mistake will not regret, clothes rarely have the same, the price is not very commonly used.

In addition, online fashion is easier to disseminate. The fashionable clothing of the first tier cities can be directly obtained anywhere. The users of the two or three tier cities should be the main players of clothing online shopping.

The temptation on the line is to discount, especially in a very short time to reach three goods.

It quickly satisfied the psychology of Chinese consumers.

Style, material and workmanship, low price is the main reason for enticing consumers.

I think it is a pleasure to expect surprises to drive the distance, and the beauty of the distance comes from the direct flow of the money, which is always lacking the beauty and the beauty of expectation.

1. women's demand for clothing is already larger than that of men. 2. women's clothing is of heavy style and high replacement rate. 3. online shopping gives women more choices of styles and greater imagination.

I have also been entangled in the subject of trial wear, but the main shopping experience is actually shopping.

The biggest advantage of the Internet lies in its many styles and low prices. Moreover, women have plenty of time to pick and choose the best ones.

Indeed.

Price is the absolute principle. Large department online shopping clothing is due to fast clothing products, high cost performance, after two days to replace the new.

You see, men's suits and high-end clothes are not good enough to sell online.

In addition to the characteristics of the clothing itself, the price difference between the entity and the online shopping is huge.

From the point of view of consumers, the online store information is more concentrated, and there is no need to rush around to see a lot of products. Even if they buy the wrong goods, they can retreat, save a lot of capital, save time, be more economical and more efficient.

1., the gross profit of products is high; 2. is the most exquisite category of magazine fashion decoration, which is in line with the female visual animal's sensual shopping demand; 3., the logistics cost is relatively low - excluding the winter thick; 4. brand concentration is high; 5.

The flow patterns are numerous and frequent.

E-commerce is originally a supplement to channels, but it has given many non professionals the space to display their strength.

The online price is pparent, the style is many, the source of goods is sufficient, may also have several good price at the same time.

The vicious competition between Taobao sellers and major shopping malls is beneficial to consumers in terms of price and natural degradation after quality.

Discounts and preferential information are everywhere. Several dozen to a dozen roadside stalls and hundreds of thousands of luxury ornaments, no matter does not touch the desire of women's consumption.

More and less sophisticated, Internet women's clothing has been flooding trend.

It's hard to be the first.

Women are visual creatures. When they see attractive objects, they often lose their ideals.

Women's clothes need to be changed frequently, so the cheaper ones will be better. Especially when the working women are busy, the online shopping will be satisfied with the fast demand; while men's clothes are different, men will have a face and will not buy wild brands at random, but in general they will go to the physical stores to buy them.

The prosperity of demand conforms to the consumption psychology of the crowd.

For many girls, online shopping and online games are a form of entertainment.

Online shopping customers' two appeals: 1., price sensitive (online sales promotion is very attractive) 2. goods than three experience (online can quickly achieve similar clothing comparison, save more than their own shopping), especially second points, the traditional shopping street replacement is very strong.

I understand that women like to shop, but also pay attention to offline experience, but there are too many clothes on the line. There are too many pictures, and the pictures are becoming more and more beautiful. They are too tempting! Consumers are finding it cheaper by selling electricity. Online shopping is becoming more and more convenient. When they are bored, they go online.

Women's clothing is driven by many products, driven by consumption.

Men's clothes are mostly needs.