"Baby Boom" Hit &Nbsp; Children'S Shoes Industry Competition Intensified

According to the sixth national census of China, the total population of China is 1370536875.

The rapid growth of population has rapidly become a popular topic. According to the existing population projections, the highest birth rate in China will be around 2016. The peak population will be 2028. In the meantime, we will have the fifth round of baby boom.

In other words, China's children's industry has at least 20 years of bull market. With the continuous improvement of consumption ability and consumption consciousness and the advancement of urbanization, the market capacity of children's shoes will be counted according to relevant statistics.

In the background of such temptation, the Haier brothers gradually emerged in the domestic market.

Children's shoes are usually sold by people under the age of 14.

Before the sale of domestic children's shoes was mainly wholesale, retail and no branding. With the improvement of Chinese consumption ability and health awareness, children's consumption groups have undergone qualitative changes.

In the decision-making process of buying children's shoes, the modern consumer group is a combination of "rational and sensibility". It pays attention to the price performance of products, and also considers the factors of brand fashion and interest. This is a challenge for all children's shoes enterprises.

The experience marketing mode prevalent in many industries has become an effective tool for children's shoe brands to carry out marketing activities.

Therefore, how to make target consumers truly "experience" to the relevant products and brand information is the focus of marketing for children's shoes enterprises.

At present, the channel structure of children's shoes enterprises is gradually moving towards specialization, fashion and branding. A comprehensive operation mode has been formed, which integrates various forms of clothing wholesale and retail terminals, department store shops, shop models, stores and children's living rooms.

This is the inevitable result of fragmentation of the market. On the other hand, it shows the attention of children's shoes enterprises to customer experience.

With the rise of children's clothing market and the strengthening of Chinese children's clothing brand awareness, facing such a market, children's shoes business is the same as many other businesses. The method is to stress how to make their children's shoes business different from other brands.

To build the experience marketing mode of children's shoes brand, we also need our children's shoes enterprises to start with the healthy functions of products, actively and effectively combine the fashion elements and values that children recognize and carry out corresponding marketing activities, so as to enable enterprises, industries and consumers to achieve long-term "win-win" pattern.

The experience marketing of children's shoes will also be continuously enriched and perfected in this process.

Therefore, we can say that children's shoes market has great potential for development.

It is a rare blue ocean in the fierce market competition, and there is unlimited room for development.