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    The Secret Card Is "Scalper": Someone Turned The Card Into Audi.

    2012/2/17 13:33:00 20

    Scalpers jump into the shopping card market


    People who benefit from cards, cards, cards, and cards will benefit from each other.


    Traders happily told reporters that they had a monthly income of a card collector, earning an average of 20 thousand yuan per person per month, of which 10 thousand yuan was needed to get people to shop, but the remaining income was still considerable.

    Perhaps it was a reporter's surprise. The vendor added, "what is this? You can see it at Fuxing gate. There is a Audi Q7 on the Parkson gate."


    After the Spring Festival, the recycling business of all kinds of shopping cards began to thrive.

    The way of recycling is also quietly upgrading.

    In the industrial chain linked by shopping cards, the proceeds are not only the major businesses, but also the "cash families" who want to cash in the surplus shopping cards and the "down card family" in the recycling business.

    The trend of shopping cards has become more and more popular and has become a huge industrial chain.


    Card business is hot.


    Recently, reporters visited several shopping malls in Beijing, and found that almost every shopping mall was wandering around to buy back the cards.

    They have many kinds of shopping cards, including cash cards, cash coupons, movie cards, fuel cards and so on in Beijing's shopping malls and supermarkets.

    Service is also very thorough. There are vendors who promise to come to service, and can cash, pfer and cash pactions.

    What's more, the slogan is: "as long as you call, we will serve you at once. We hope our cooperation will last forever."

    The industry is mature and the competition is fierce.


    In Zhuang Sheng Guang Guang Department store, almost every door has a "down card" vendors who "guard", and the "cash family" of its conversation is also everywhere.

    In a high-end shopping mall near the West Fourth Ring Road, the reporter interviewed a businessman who had been doing the card business for a long time.

    According to the traders, a total of 12 people monopolized the card business of the store, and the main business was selling the shopping cards.

    For example, the exclusive shopping cards of the shopping mall are bought at 5% off, and then wait for customers to sell cards at a price of more than 5% off, but the price is lower than the full price.

    Take 10 thousand yuan shopping card as an example, when they buy it, they are 9500 yuan. If they encounter customers to run cards, they may sell at different prices, such as 9700, 9800, etc.

    At the same time, he also revealed that as the shopping malls are more upscale and the prices of goods are high, the people who come here to handle cards sometimes have large denominations, so that they can earn more difference.


    Surprisingly, the vendor revealed to the reporters that their monthly income of the down card family could earn 20 thousand yuan per month, of which 10 thousand yuan was needed to "dot" the people in the market, but the surplus income was still considerable.

    Perhaps it was a reporter's surprise. The vendor added, "what is this? You can see it at Fuxing gate. There is a Audi Q7 on the Parkson gate."


    On the market, reporters also found many different discounts to pfer, sell all shopping malls, supermarkets and other shopping card information.

    There are more than 10000 yuan shopping malls, shopping cards, there are hundreds of dollars of supermarket, bookstore shopping cards.

    In addition to cash, some people exchange cards for cards, hoping to exchange other shopping malls with the same value.

    One is willing to buy, the other is willing to sell.


    A cash pfer paction is also common.

    Recently, reporters at Huayu fashion shopping center interviewed Mr. Li, who realized his shopping card.

    According to his introduction, the card that had been issued by the unit had not been used up. During the Chinese new year, many friends and relatives paid him a new year's gift. He gave him the gift card as an annual gift.

    In order to cash his shopping cards, he often looks for opportunities to swipe cards for customers in exchange for cash in the same place.

    As a kind of welfare, many units send workers a certain amount of super shopping cards before the Spring Festival, plus the New Year gifts sent by relatives and friends. After the Spring Festival, many people have gathered cards in their hands.


    Industry is huge and difficult to stop


    Before the special shopping card sales point on the first floor of Huayu fashion shopping center, customers came to inquire and purchase continuously. Some popular cards were sold out.

    At the cashier in the shopping district, the reporter found a sign marked "card friend general mobilization" on each counter.

    It shows that all kinds of shopping cards such as Shang Tong and Bank of China can be consumed here.

    Wide variety, dazzling.


    It has been reported that in recent years, shopping cards have not only become a good choice for gift giving, but also a good carrier for money laundering and corporate tax avoidance and employee welfare. This is a tacit truth.

    According to the survey conducted in 2011, the proportion of unit purchases and other gifts was 59.2% and 46.2% respectively.

    Behind a small shopping card is a huge industry that has accumulated 800 billion yuan of funds.

    And 800 billion, it is only the 2008 figure.

    According to the survey, the prepaid card industry is expanding rapidly at a rate of 2 times that of GDP.

    Nowadays, some shopping cards account for nearly 30% of the daily turnover of shopping malls.

    According to the industry, shopping cards are pre paid cards, which are stored before they are sold. This means that the sale of the card itself will enable the card issuer to get huge cash flow, which will become a zero interest loan for card issuers.

    In addition, because shopping cards are mostly given to others, cardholders will be very generous when consuming.

    In recent years, this way of using cards to replace things is very popular in human relationships.

    The purchase of shopping cards has rebates and invoices, and many units tend to give employees benefits in the form of shopping cards.


    Although shopping cards have been stopped many times in recent years, all prohibitions have failed to prevent shopping cards from becoming a fashionable trend.


    There are many problems with card consumption.


    Experts believe that although shopping cards are easy to use, they have many side effects.

    The bonuses can be appropriately adjusted and controlled by the government in the form of bonus tax. The bonus tax can also be used to subsidize the consumption of low-income people, thereby reducing the income gap of residents.

    However, if the enterprise sells the shopping cards and no longer pays the bonus tax, it will further widen the income gap between the monopoly enterprises, the high-income enterprises and the rights departments and the general enterprises and institutions.


    On the other hand, it also acts as a side effect of unfair competition.

    According to the insiders, under the circumstances that it is difficult for people to effectively monitor the price fraud, commodity shoddy and short weight and so on, the business of allowing merchants to use a shopping card is equivalent to laissez faire or even conniving merchants' illegal business practices.

    Just imagine, once the business card is released, it means that sales are realized, and consumers do not have to concentrate on the management of goods and services. Because no matter what goods and prices the market provides, and no matter how unsatisfactory the service is, customers who own the shopping cards will come to realize their consumption within a specified time, and many of them will be forced.


    Citizen Lin told reporters that sometimes the shopping cards produced by units are not practical.

    "Shopping malls in the shopping malls are too expensive, not in line with my usual consumption habits.

    But sometimes, if you sell it to a card dealer, after all, you will lose some money, and your heart will be unwilling. It will be very tasteless. It is better to give cash as a bonus.


    At present, shopping cards, which are particularly popular, bring benefits to major businesses, "down card" and "cash family". Meanwhile, various problems can not be ignored.

    However, it has become a huge and mature industry chain shopping card, it is difficult to stop when its popularity is positive.

    How to properly solve all kinds of problems brought by shopping cards is really bitter.

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