Guangzhou'S New High Class Men'S Wear

The advantages of independent research and development are obvious.

The company has an international vision and experienced senior men's clothing design and research team, and currently has 24 designers.

The designer team has a high degree of awareness of the company's brand concept and maintains good stability.

To ensure that products can match the fashion trend of the senior men's wear market, the company, on the one hand, consists of designers, marketing planners, and marketing personnel to form an efficient customer demand analysis team to quickly understand the consumer psychology and preferences of consumers in different regions. On the other hand, the company sends designers to conduct regular visits to foreign markets, and extensively communicate with designers of international brands, so that designers can grasp the fashion trend of international senior men's clothing in a timely manner, and combine relevant elements with the preferences of domestic consumers, so as to design better products.

The company has established a good cooperative relationship with the famous clothing Institute in Asia, Hong Kong Polytech University, Department of textiles and clothing, and invited international fashion designer, such as Mr. Maurizio Baldassari, MARALUNGA of Italy, to serve as the company's annual design consultant for Maurizio.

In the past 2009-2011 years, the number of new products designed and listed by the company was 1146, 1214 and 1226 respectively.

As of December 31, 2011, the company had 6 patents for design.

Quality advantage wins

The location of the company's location is mainly located in the core business circle of the developed cities. The marketing network covers the senior department stores, the high-end shopping centers, the main airports and the five star hotels in the large and medium-sized cities of China and Hong Kong and Macao.

At present, the card slave road has become one of the few high-end men's clothing brand retailers in China who have a complete coverage of high-end core retail business in the first tier cities.

The company has established a stable long-term cooperative relationship with [1.319.17%], Wangfujing [31.76-0.94% research department store, new world [7.650.13% Research Report department store, Shanghai Bailian, Guangzhou friendship [16.594.34% Research Report], Hunan friendship Apollo, Zhuo Zhan group, Yintai department store [9.22-0.22%], Shenzhen the Mixc, Nanjing Golden Eagle, Paris spring and other high-end high-end chain stores.

As of last December 31st, Ka NDI road has opened 318 terminal stores in 155 cities in 31 provinces, autonomous regions, municipalities directly under the central government and Hong Kong and Macao regions, including 175 Direct stores (including 5 international brand agencies) and 143 franchised stores.

The company set up differentiated service standards for high-end consumer groups to promote the VIP customer system, and enjoy a high degree of awareness in the senior men's clothing industry. The company has more than 1.3 VIP customers including celebrities, entrepreneurs, professional managers, etc.

Clothing market capacity further expanded

With the development of urbanization and the increase of per capita disposable income, the sales volume of China's clothing industry has increased rapidly.

According to the research report, the total sales of domestic clothing increased from 516 billion 90 million yuan in 2003 to 1 trillion and 81 billion 220 million yuan in 2009, with an average annual compound growth rate of about 13.1%.

It is estimated that the retail sales of domestic garment market will reach 2 trillion and 33 billion 680 million yuan in 2014.

In terms of men's clothing market, the domestic men's clothing market in 2009 was about 515 billion 80 million yuan.

The domestic men's wear market is the fastest growing part of the clothing market. The market share has increased from about 36.6% in 2003 to about 47.6% in 2009.

The above situation is mainly affected by two factors: one is the continuous growth of the domestic male population; the two is the significant change in male consumer's preferences for clothing consumption and the purchasing power. With the growth of the middle class, domestic men pay more and more attention to appearance and fashion, clothing consumption preference is more intense than ever, and more willing to increase clothing consumption.