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    Wang Zhitao: Layout 2012&Nbsp; Sustainable Development Is The Key.

    2012/2/17 11:04:00 19

    TextileClothingElectronic CommerceSpring ClothesDown Garments

    Textile in 2012

    clothing

    The industry entered the second year of the 12th Five-Year plan, and the electricity supplier enterprises welcomed the spring of vigorous development. "2011

    Spin

    One of the ten outstanding network operators in the clothing industry, Shanghai Daimin clothing culture Co., Ltd. has made a comprehensive plan and fine layout, which is famous for its brand T-shirt.

    Glare printing

    What surprises will be brought in 2012?

    T-shirt

    What new elements have been incorporated? With these questions, reporters interviewed T-shirt "Wang Zhitao", the following is an interview with Wang Zhitao:



    Wang Zhitao, general manager of Shanghai dazzle print dress culture Co., Ltd.


    Reporter: in 2011, the ten outstanding network operators in the textile and garment industry, the products and business of glare printing have been recognized by the market. Can you sum up the operation of the 2011 companies and what experience do you have in the channels, markets and products?


    Wang Zhitao: first of all, we would like to take this opportunity to thank HC for its strong support and assistance.

    2011 is a year of rapid development of glare printing.

    In 2011, the brand advertisement of glare printing appeared on CCTV set, four sets and foreign language channel, and got the title of ten excellent network operators in Huicong net garment industry.


    In 2011, the sales performance of the glare printing system increased rapidly. We expanded our business scope and reconstructed the company structure. We established the Shanghai Thiais Garments Co., Ltd.

    As the main body of our clothing business, Thiais costumes run 3 brands of our company ("glare", "Marteye", "Vogtee") and customized business, and cooperate with well-known brands and e-commerce businesses to provide the whole generation of garment generation services to design and production.

    The company is focused on brand planning and operation, e-commerce construction and network marketing services.


    Reporter: business enterprises are very keen on holiday marketing. In the 2011 century singles day, on the 12.12 th, the major business enterprises have done a lot of hot selling activities. How do you view this phenomenon? Do you take this form of sales?


    Wang Zhitao: "holiday marketing" is a good marketing tool. Doing well in this kind of marketing is very effective. We will also organize related marketing activities.

    To achieve good marketing results, the key is to be creative. I think that the large-scale, continuous promotion and price war like Singles Day in 2011 will overdraw the market. It is not a particularly good phenomenon. Sustainable development is what the operators are willing to see.


    Reporter: what are the main features of spring 2012?


    Wang Zhitao: in 2012, dazzle printing, like spring clothes, is our most competitive T-shirt and casual wear.


    Among them, women's garments are mainly fashion T-shirts and bottoming shirts. They always adhere to the fashion and minimalism style. At the same time, we keep up with the international trend and market hot spots, and introduce different series of women's T-shirts, such as European and American style, Japanese and Japanese style, simple style and print style.


    Men's clothes are mainly printed on T-shirts and POLO shirts, which highlight individuality, creativity and quality.



      

    2012 glare, like fashion and creative T-shirt landing.


    Reporter: compared to spring 2011, how did the 2012 sale of vertigo like spring clothes look like?


    Wang Zhitao: 2012, from the style development to the production cycle and other links, we have more integrated network marketing thinking and characteristics, thanks to the rapid development of e-commerce, and the media coverage and network promotion in 2011. In 2012, the sales of glare printing like spring clothes were good. After the Spring Festival, we reached a cooperation intention with some cooperative brands and e-commerce platforms. At present, the performance has doubled with the same period in 2011. Our products and services have been unanimously recognized by customers.


    Reporter: what planning has been done for business enterprises, such as product design, channel development and market promotion in 2012?


    Wang Zhitao: in 2012, the glare printing products will first speed up the upgrading of new products, improve and increase product lines, and provide richer and more fashionable T-shirts, sweaters, bottoming shirts, POLO shirts and down garments.

    In terms of channels, we are steadfastly taking the e-business route. In 2012, our new official website Marteye.com is about to go online. Our official website is not only an e-commerce website, but also a T-shirt marketing platform (the new concept of T-shirt marketing concept is exclusively presented by us). In addition, our vogtee.com will integrate the idea of the new DTC platform website and create an interactive design t-shirt brand.

    In terms of marketing, we will intensify our efforts to work closely with our professional and portal websites, and vigorously promote our products and brands through Internet marketing and new media.


     
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