Chinese Shoe Companies Dominate The Sino Foreign Cooperation For The First Time.

AOKANG group, China's largest private shoe maker, has recently announced the signing of a global strategic cooperation agreement with Italy's well-known brand Wanli Wade.

Under the agreement, AOKANG group will be fully responsible for the brand marketing and operation of wanwade in the world.

This is the first time for Chinese shoe enterprises to dominate the Sino foreign cooperation.

According to the agreement reached between the two sides, AOKANG group has obtained the management rights of Wanli Wade global brand, and its global brand marketing is all run by AOKANG. Wanwade provides product R & D resources, providing technical and legal support.

In addition, Wanli Wade will assist AOKANG group to set up product research and Development Center at its Italy headquarters, and provide venues, equipment and production resources. The development results will be shared by both sides.

After winning Wanli Wei's global brand management rights, the first Wanli China image shop opened in Huaihailu Road, Shanghai in January 9th under the operation of AOKANG group.

For the cooperation with AOKANG, Armando Arcangeli, head of Wanli Wade, said: "the cooperation between the two sides combines the famous creative tradition of Italy and China's commercialization and productivity."

He said that the advanced technology of wanwade has been successful in Italy and Europe, but to conquer the whole world, we must find an excellent partner.

The momentum of AOKANG group in recent years in the international market is obvious to all.

"We are very confident and confident of them."

The brand is founded in 1969. It has a history of nearly 40 years, and its products are famous for its green and comfortable consumption experience.

At present, wanwade has more than 2300 stores in the world.

Some experts have pointed out that some traditional industries including footwear industry in Europe are showing a declining trend. This makes many Chinese shoe giants seeking international market see opportunities to re order the world market.

"The strong competitiveness of" made in China "and the increasingly strong R & D innovation system and huge sales system of Chinese shoe making enterprises have made the European footwear industry, which has been occupying the high end of the industry, begun to think deeply about the future development, or to cooperate with Chinese enterprises or face more brutal competition.

Shanghai Jiao Tong University professor Yan Feng said.

AOKANG group grew up in Wenzhou, China's shoe capital.

With the successful brand strategy and market operation experience, after 20 years of development, the company has become the largest private shoe making enterprise in China.

At present, the company has three advanced production base of shoes, and the annual production capacity of leather shoes is about 20000000.

At present, AOKANG has established overseas companies in the United States, India, Hongkong and other places, and uses overseas localization strategy to open up the market, and the momentum of development is quite swift and violent.

All this is an important reason why he can win the trust of wal Wade and grasp the right to speak in the cooperation between the two sides.

"Only cooperation can win," said Wang Zhentao, vice president of the China Leather Association and President of AOKANG group. "Cooperation between the two sides has opened wider China market and global market for wal Wade, and has made AOKANG's efforts to build product R & D capability further enhanced."