Nike Releases A Revolutionary NIKE+ Experience &Nbsp, Which Brings Feelings To Basketball And Training.
Basketball shoes, the first to use NIKE+ technology, Hyperdunk
The first application of NIKE+ training
Shoes
HyperWorkout
Nike yesterday released Nike+ Basketball and Nike+Training: a new sport experience that combines interactive mobile applications with digital technology footwear.
The first generation of NIKE+ jogging products was launched in 2006 with figures.
science and technology
NIKE+, which connects athletes, has become a community of more than 6 million so far.
With the latest launch of the wristband NIKE+ FuelBand, which can monitor and record daily activities, this community will further expand.
The new Nike+ Basketball experience allows users to restructure their movements and motivate them through information and data measurement.
Nike+ Basketball can measure the jumping height, intensity and speed of athletes in the competition.
Nike+ Training makes everyday training more fun.
It brings a completely new experience into the game and high-intensity fitness, is a 24/7/365 all-weather training fashion companion.
Two new experiences have been made by Nike+ ForceSensor technology.
The device installed in each shoe records the movement state data of the user, pplants it to the user's mobile phone through wireless, and displays unknown confidence in previous fitness or exercise with different data.
Mark Parker, President and chief executive of Nike company (Mark Parker) unveiled the new NIKE+ technology in New York.
The event also includes: Allyson Felix, American Super Bowl champion Victor Cruz (Victor Cruz), and world boxing champion Manny Pacquiao (Manny Pacquiao), many of the athletes Allison Felix.
"NIKE+ allows us to integrate the physical world of motion with the virtual community elements, thus providing better sports experience for every athlete."
Mark Parker said, "Nike+ has provided more than a pair of shoes.
It combines motion and data, which also means that NIKE has pformed from offering products to providing products + experience. "
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Lebron James is wearing the latest Nike Hyperdunk demonstration
Nike+ Basketball measured the height of jumping, speed of movement and intensity of confrontation on the field by way of "Track My Game".
Nike+ allows basketball shoes to track every action in the game and feedback to users to tell where they can improve.
When a goal is achieved,
Nike
Basketball players and coaches will send messages to encourage them.
The "display" mode allows athletes to record the process of motion performance combined with motion data, and then share the content with friends through social networks.
Lebron James (LeBron James) said: "I think Nike+ Basketball can reverse the result of the competition.
Providing each player with this information will bring great impact and change to the training mode.
"When you grow up playing basketball, your friends are your competitors."
Lebron said, "young players will be excited to track data so as to show off their performance or even upload their best performance.
They will be more eager to return to the stadium to improve data.
Manny Pacquiao training demonstration
Nike+ Training can better reflect the training results in the competition.
Learn from the world's top athletes such as Rafael Nadal (Rafa Nadal), Manny Pacquiao (Manny Pacquiao, and), Alison Felix (Allyson Felix), Hope Solo (Hope Solo) understanding and insight, Nike+ Training for every ordinary person to bring the experience of top training.
Nike+ Training provides a series of short and compact training programs to help trainers become healthier, faster and stronger.
The performance of each training project is displayed through the screen to form supervision and encouragement to trainers.
Through Nike+ Training mobile applications, every training or challenge data and feedback can be delivered to the trainer's cell phone.
According to the intensity of training every day, the training plan can be formulated flexibly, while the application software helps them share the training and challenge results in the digital community network.
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Through the social network, trainers can compare and challenge daily fitness data with their friends, and at the same time launch a shock to the leading list.
Nike Hyperdunk+ will be the first pair of basketball shoes with NIKE+ technology.
Lebron James will wear this pair of shoes in summer.
The first pair of training shoes using NIKE+ technology will be Lunar Hyper Workout+ (female) and Lunar TR 1+ (male).
The above three shoes will be part of Lunarlon collection, and adopt NIKE+ technology, advanced fly line technology and Nike Lunarlon damping system.
All shoes with NIKE+ technology will be available in the US, UK, France, Germany and Mainland China in June 29, 2012.
Alison Felix training demonstration
Hope solo training demonstration
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