Entrepreneurial &Nbsp; Dream Bazaar &Nbsp; Sales &Nbsp; Billion Yuan.

In the past five years, over 1 billion yuan of sales and 9 independent brands, which were not dared to think of in traditional clothing industry, were realized by an e-commerce company named "dream bazaar".

The electricity supplier under the banner of "global women and fashion online shopping" has produced a large advertisement in the subway stations in Beijing, Shanghai, Guangzhou and other cities.

characteristic

In December 2006, Li Shudong, who graduated from Guangzhou Acmdemy of Fine Arts and returned from Yale University's e-commerce major, and She Xiaocheng, who worked in Mcglaughlin, ignited entrepreneurial passion and established Guangzhou Mora Network Technology Co., Ltd.

In January 2007, the dream bazaar website was officially opened.

The two founders cast their sights on an obscure market, women's underwear.

Cosmetics have to lock in high-end crowd, clothing is too broad, and their starting capital is only 300 thousand yuan.

At that time, the American "Victoria's Secret" underwear "B2C" website became a model for them.

Cautious entrepreneurs began to test the water at the beginning of the DM (mail order) channel. She Xiaocheng, who came out of Mcglaughlin, clearly reduced the publicity expenses and two collected the opinions of the first customers.

The sale effect of DM was surprisingly good, with a turnover rate of 5%, which made the dream bazaar profitable at the very beginning.

"What I care most about is products."

Li Shudong said that only good products can bring real satisfaction to customers.

Therefore, the dream bazaar from the beginning of the establishment of the independent brand of the road, has its own design team.

In order to achieve precise marketing, he subdivided underwear into 3/4 cups, 1/2 cups, thin cups, thick cups and so on.

How to deliver the unique underwear quickly and cheaply to the user? Li Shudong spent a lot of time in the upstream supply chain integration.

Due to the low initial funds, each product they designed had only twenty or thirty orders at the beginning.

Only small factories are willing to receive orders that are large and small.

However, the more than 10 small factories that had worked with Li Shudong are now growing up with dream balsa.

And the dream bazaar from the order, production to warehousing takes only seven days, the turnover of a traditional garment factory for half a year is not the same.

Purchasing fabrics directly, eliminating dealers' links, quick turnover and response, make Meng bausa get the advantage of time and cost.

Today, dream Bazar has more than 500 reserve suppliers in the Pearl River Delta and the Yangtze River Delta.

expand

Due to its unique mode, in the first quarter of 2007, Meng bausa earned $2 million in the first round of investment in Chong de capital.

A year later, underwear has been unable to meet the needs of business growth.

In August 2008, Meng bausa launched the "dream bazaar women's clothing", and after half a year, it launched the women's shoes product.

In 2008, Meng bausa's sales were only about 20 million yuan, and DM remained its best weapon.

In 2008, the number of customers who completed four rounds of financing in one year was 278 million yuan.

Being a "female shopping platform" is the dream of bazaar during this period.

In the second quarter of 2009, the company was positioned as a multi brand vertical e-commerce enterprise. Its sales grew five times in that year.

In June 2010, dream bazaar received the second round of $20 million invested by the Jinsha River venture capital fund.

The new round of financing allowed Li Shudong to define the new direction of the dream bazaar and take a multi brand line.

Later, dream Basak has launched the brand of children's clothing "treasure Ye", high-end brand of women's clothing "Jo poetry", high-end men's clothing, "Monti emo" and many other brands.

In the first quarter of 2011, dream bazaar won the third round from Germany.

In 2011, Meng bazaar's sales exceeded 1 billion yuan.

Its headquarters and design center are in Guangzhou; DM business center in Shanghai; IT center in Beijing; warehouses in Beijing, Shanghai and Guangzhou, and Chengdu and overseas warehouses are being built to cover more than 1800 cities and towns across the country.

Guangdong is one of the main garment production bases in China. Guangzhou is also one of the two trading centers of clothing and accessories in the country. The traditional industrial advantages and modern electronic commerce have given birth to the wonderful dream bazaar.

Mai Haochao, customer director of Southern China Consulting Group, told the first financial daily that dream bazaar reflects the attempt of Chinese electricity providers to reform the supply chain of traditional industries.

Continuous profitability means that it has achieved initial success.

He believes that unlike all customers who rely more on capital to pull and put in huge advertising, dream Bazar is less publicity and more robust.

The US NASDAQ or Hongkong IPO has been included in the 2012 plan of the dream bazaar. At present, it is in a quiet period.

Through overseas listing and financing, further march towards the international market has become the dream of bazaar.