Flying Man Jordan Sued Jordan For His High-Profile Sports Rights.

Yesterday morning, the American basketball superstar, known as the "flying man". Michael Jordan Through the newsletter announced that Jordan sports Limited by Share Ltd has been prosecuted to the Chinese court. Jordan Sports Alleged infringement of his right to name, but has not yet been accepted by the court. Jordan sports holds "Jordan", "QIAODAN" and other trademarks, the first application was approved by the Securities Regulatory Commission in November 25, 2011, and has not yet been issued approval.

Michael Jordan believes that Jordan's sports, without permission, deliberately and without hesitation, uses Michael Jordan's name and misleads consumers' purchase behavior, which constitutes infringement of his right to name. Michael Jordan filed a lawsuit while establishing the therealjordan.com (real Jordan) website and released an open video through the website.

In this video, Michael Jordan said that Jordan's name and people's love and recognition of the name were created by him, and that consumers would think of him directly when they saw Jordan brand. Michael Jordan thinks his reputation is everything he has. He must stand up now to protect his right to name.

Jordan sports is a large sportswear manufacturer in China. Its operating income in 2010 was nearly 3 billion yuan. In the pre disclosure document of Jordan sports, "trademark and firm risk", the company said that Jordan sports enjoys the right of business to the enterprise name and the exclusive right to the registered trademark. These rights are protected by the law of our country. Jordan's brand and products have been recognized as "famous". trademark "," China's famous brand products "and" national inspection free products ".

Interestingly, Jordan sports's pre disclosure document also said, "since its establishment in June 28, 2000, Michael Jordan (Michael Jordan) has never issued any rights or claims to issuers on the issue of registered trademarks of issuers and Jordan, and there is no dispute and potential disputes between issuers and Michael Jordan". However, "no potential disputes" have emerged.

The main trademarks of Jordan sports include "Jordan", "QIAODAN", a basketball player's dribbling pattern trademark, and other trademarks such as the 23 character pattern logo, "Jeffrey Jordan" and "Markus Jordan". The latter two are the Chinese spanlations of Michael Jordan's two sons' English names. Jordan sports in the declaration that Jordan as an ordinary foreigner's surname is not specific, and the star "Michael Jordan" does not exist corresponding relationship, Jordan sports has not used its image for enterprise and product publicity.

The reporter interviewed Zhang Kefeng lawyer of Beijing Huatai law firm in this case. He believed that Jordan sports had a "Jordan" trademark and did not infringing Michael Jordan's right to name. Michael Jordan also finds it hard to prove that Jordan's trademark of Jordan sports can mislead consumers' buying behavior, so Michael Jordan's prospects for winning the lawsuit are not optimistic.

Michael Jordan's attorney said that the name "Jordan" was associated with Michael Jordan's name in the minds of many Chinese people since the 80s of last century. There are three reasons for Michael Jordan's protection of his right to name: first, Michael Jordan is a public figure; second, Jordan sports uses Michael Jordan's name to infringe his exclusive rights and interests in commercial activities; third, Jordan's sports behavior causes consumers to be misled in the process of selecting goods.

Reporters contacted Jordan sports yesterday, and insiders told reporters, "up to now, the company has not yet received any legal documents about the lawsuit in any Chinese court, so there is no comment."

Kang Jun, partner of Jun He law firm, told Xinhua on the same day that Michael Jordan commissioned the agency to represent the case at the end of last year. After full preparation, they formally filed a lawsuit against a Chinese Court on 21 June. The court has accepted that the case is being filed for examination, and whether there will be a reply within a week or so.

Reporters yesterday also contacted Michael Jordan, who was charged with the charge of Jordan's public relations company, and asked why he did not disclose the case to the court. He was rejected by "not the right time at the moment," and said any interview needed to be answered by e-mail.

Whether the so-called "false" is true or false, whether the "Jordan" trademark of Jordan sports infringes the name right of basketball superstar Michael Jordan remains to be decided by the court. But one thing is certain, this is a well planned event. Although from the perspective of safeguarding rights, Michael Jordan has the right to question and prosecute Jordan's trademark infringement of Jordan's sports. However, Michael Jordan did not receive the court's acceptance, but by hiring public relations companies to disclose the contents of the case, sending relevant statements to many media and establishing a "real Jordan" website, all these signs indicate that this is not a single name right lawsuit, because every detail in it is carefully planned.

Flying people have a high profile of rights or "drunk".