"Flying Man" Jordan Accuses China Jordan Sports Company Of Infringing Name Right

Jordan, a former basketball superstar and "flying man", has filed a lawsuit against a Chinese court, accusing the Chinese sportswear manufacturer Jordan sports Limited by Share Ltd of using its name without "permission and without scruple" and misleading Chinese consumers.

"When I know something else," Jordan said in a statement on the 23 th. enterprise I am very disappointed that my name, my shirt number and even tried to use my child's name to carry out business activities without my permission. I am very disappointed to take this action to protect my name and brand.

In response to Jordan's lawsuit, the head of the public relations department of China Jordan sports company said that the company is now aware of the matter and is studying the solution and will respond later.

Kang Jun, partner of Jun He law firm, told Xinhua on the same day that Jordan commissioned the agency to represent the case at the end of last year. After full preparation, they filed a lawsuit with a Chinese Court on 21 June. The court has accepted that the case is being examined and whether there will be a reply within a week or so.

Kang said: "Yao Ming sued the" Yao Ming generation "victory shows. China The law attaches great importance to the protection of athlete's right to name, and they have sufficient evidence to prove that Jordan sports company of China has used Jordan's name to company's trade, products and business promotion without permission. "

In an interview, she revealed that Jordan's lawsuit was mainly aimed at clarifying that he had no connection with China's Jordan sports company, but the lawsuit filed a claim for compensation for mental damage to Jordan sports company.

Jordan said in a statement: "the purpose of this lawsuit is not economic demand, but the protection of the right to name. It is a matter of principle. I plan to apply all the economic compensation that litigation can get to China's basketball development."

Reporters learned that China Jordan sports company is not the first time because of the "Jordan" brand to stir up trouble. Before Jordan personally prosecuted, Nike company with "Air Jordan" high terminal brand has accused China Jordan sports company of trademark infringement, but it has not been successful.

In the interview, Kang stressed: "this is Jordan's personal suit." case Nike is not a party, but the company is very supportive of Jordan. "

In recent years, the development of China's sports products manufacturing industry is developing rapidly, and the competition between international and domestic sports brands is becoming increasingly fierce. In the past, most of the international brands such as Nike and Adi took the strategy of locking high-end customers. The main targets were in the first tier cities. Many domestic sports products manufacturers including Anta, Jordan and other brands adopted the strategy of "encircling the city by the countryside", attacking from two or three lines or even four lines of cities, and the market share increased rapidly.

At present, some international brands have begun to implement the strategy of "settling" to the two or three tier cities, forming a more direct market confrontation with many domestic brands. China Jordan sports company occupies a large low-end market in China, and sales revenue reached 2 billion 910 million yuan in 2010. The company was seeking to go public at the end of 2011.