• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Children'S Clothing 100 Billion Market &Nbsp; Brand Competition For Children'S Wear

    2012/2/24 16:23:00 16

    Children'S Wear Brand Market

    Although the garment industry has been falling down in recent years, the development momentum is always unsatisfactory.

    But children's clothing industry is an exception.

    "Children's clothing industry is the last piece of cake in China's clothing market". This is not the first time we have put forward this argument.

    At present, the domestic children's clothing market has reached 100 billion scale. For such a huge market, local clothing brands have begun their actions.


    Adult wear launched children's wear brand


    Follow the footsteps of "Semir", such as Metersbonwe and happy bird.

    Casual wear

    Brands are also launching children's clothing market.

    Metersbonwe has launched two children's wear brands, ME&CITYKIDS and Moomoo, and the wedding bird has officially launched its own children's wear brand Bylot (BIGROO STER) in the near future.


    Compared with the exploration of local clothing brands, the penetration of Adidas and Nike to children's wear market has a long history. As early as 10 years ago, the two international sports brands had already launched their own children's clothing products, and the exploration of one step by step made the two brands occupy more market space.

    In contrast, domestic

    Sports brand

    The exploration of children's wear market started relatively late, which also made local brands lose their opportunities in the high-end market.

    At present, most of the local sports brand children's clothes such as Anta and Lining are located in the middle and low end market. Facing the market opportunity of the international brand for nearly 10 years, domestic brands begin to expand to the market segments.


    Sports brand seeks breakthroughs in children's wear industry


    According to relevant data, the top three brands that occupy the Chinese children's wear market in 2011 are Adidas, Nike and local brand balbala.

    The international sports brand Adidas and Nike have already got a share in the children's wear market, and Barbara in 2011.

    Revenue growth

    The speed has even surpassed that of its mother brand "Semir" casual wear. On the one hand, it shows the rapid development of children's wear market, and on the other hand, we can see the efforts of adult clothing brands to seek breakthroughs in children's wear market.


    Domestic and foreign brands rush to eat children's clothing 100 billion cakes


    From the perspective of market competition, international brands occupy half of the country and almost monopolize the high-end market, while the brand influence of domestic brands is not strong enough. "Unlike adults, buyers are their parents, so the demand for brands is very high."

    Adult clothing

    Profits have shrunk domestic and foreign brands to rush to eat children's clothing 100 billion cakes.


    As the consumption power of society begins to shift to the next generation, the heat of Chinese children's clothing market will undoubtedly continue for a long time. At the same time, the competition between international clothing brands and local brands will also be more intense in this field.

    Facing many opportunities and challenges, the Chinese clothing brand, which has a long and long way to go on the road of development, still needs to invest more in the brand building, and strive to cultivate the brand of children's clothing approved by consumers in a short time.


     

    • Related reading

    Adidas Will Target Niche Market

    Market trend
    |
    2012/2/24 10:58:00
    27

    2013 Spring And Summer Wool Fabric And Yarn Trend Release

    Market trend
    |
    2012/2/24 9:08:00
    11

    In Order To Save Face, Everyone Loves "Luxury".

    Market trend
    |
    2012/2/24 8:39:00
    10

    Garment Prices Are Likely To Soar In The Next Few Years.

    Market trend
    |
    2012/2/23 13:58:00
    17

    Chinese Consumers Are More Inclined To Buy Genuine Clothing.

    Market trend
    |
    2012/2/21 8:31:00
    13
    Read the next article

    2013 China Sports Fashion Trend Interpretation

    Since its first launch in 2005, ISPO BEIJING has developed into a professional sports goods business platform, and its influence radiates throughout the Asia Pacific region. In the past 7 years, ISPO BEIJING has been actively promoting the rapid and healthy development of China's sporting goods industry's business environment, making the world's eyes focused on the Asian sporting goods market.

    主站蜘蛛池模板: 国产99久久亚洲综合精品| 精品一区二区三区水蜜桃| 明星ai人脸替换造梦在线播放| 国产精品电影一区二区三区| 亚洲欧洲另类春色校园网站| 999久久久无码国产精品| 热re久久精品国产99热| 日产国产欧美视频一区精品| 国产伦子沙发午休| 久久久久亚洲av成人无码| 色综合久久综合网| 成年女人色费视频免费| 动漫痴汉电车1~6集在线| www.午夜精品| 污视频软件大全| 国产精品白浆在线播放| 亚洲中文字幕久久精品无码a| 色偷偷亚洲女人天堂观看欧| 日韩在线视频免费看| 国产丰满老熟女重口对白| 中文字幕亚洲精品无码| 精品国产污污免费网站入口| 成年日韩片av在线网站| 全彩无修本子里番acg| 中文字幕视频不卡| 精品国偷自产在线视频| 大学生美女毛片免费视频| 免费看美女被靠到爽的视频| JIZZJIZZ亚洲日本少妇| 欧美换爱交换乱理伦片老| 国产无遮挡又黄又爽免费网站| 久久国产精品免费一区| 精精国产XXXX视频在线| 大豆网52dun怪汉网如如| 亚洲国产精品综合久久2007| 鲁啊鲁视频在线精品| 成人狠狠色综合| 四虎成人精品免费影院| 中文字幕在线观看一区二区| 草莓视频app在线播放| 小丑joker在线观看完整版高清|