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    Shenzhen'S Clothing Prices Are Stable This Year.

    2012/2/25 10:55:00 12

    Shenzhen Costumes Spring Clothing Prices

    Recently, a reporter interviewed several shopping malls in Shenzhen. They said that the continuous low temperature after the Spring Festival and the recent variable temperatures did make many people hesitate when buying spring summer clothes. But the overall rhythm of Shenzhen's consumer clothing has not changed, so the impact on sales is not large.

    In addition, the reporter also learned that because of the decline in raw materials such as cotton prices this year

    Clothing price

    Showing a steady downward trend.


    Sales of spring and summer wear increased year-on-year.


    In view of the impact of weather on spring and summer wear sales, Ms. Wang, manager of women's clothing department of Tianhong, told reporters that factors such as temperature would indeed affect the sales of clothing in the market. For example, due to rain and other reasons this week, the sales of rainbow women's clothing decreased year by year, but this kind of floats are all short-term. Overall, the sales of women's clothing this year is increasing, because in the past few weeks, except for this week, there has been an upward trend.


    This statement has also been confirmed by Miss Zhao, head of Sales Department of Rui Ou department store, who is less expensive.

    Spring clothes

    Sales in the short term have fluctuated, but overall sales are still very optimistic, up from last year.

    According to him, at present, the spring sales of Rui department store account for about 80% of the total sales, and some brands of summer wear are also starting to load up.


    At the same time, the sales staff of Huaqiang North Maoming industry, Jun Shang department store, and year old Bao star store also told reporters that the sales of spring clothes were very good since the beginning of the year. Although the weather is changeable in the near future, because of the characteristics of the climate in Shenzhen, people are still buying spring clothes, and some people have even started buying summer clothes.


    In the interview, Wang, Zhao and so on emphasized that the climate characteristics of Shenzhen decided that there were no obvious seasons in clothing sales. For example, spring sales were very popular from October to February of second, and summer wear would occupy the mainstream from March. So the abnormal climate in a short time has little impact on the sales of clothing.


    Cost drives clothing prices


    Steady decline


    In recent years, many people feel that the price of clothing has been rising, but this year this trend may change.

    Sales staff of MAE ye, Tian Hong, year Bao, Rui ou and other department stores responded to reporters, in addition to the rise in clothing prices of individual brands, this year's mainstream

    Clothing brand

    The price basically maintained last year's level, some also slightly declined.


    Manager Wang analysis, because the cost of cotton and other clothing began to decline in the second half of 2011, it led to the corresponding reduction in clothing costs this year, but also the rise in labor costs and other factors, so the overall price changes of clothing this year is not great.

    Coupled with the fierce competition in the clothing market, many brands are afraid to raise prices easily.


    When interviewed in various shopping malls, the reporters saw that this year's clothing fabrics showed a very diverse trend.

    In this regard, Zhao predicts that with the popularity of environmental protection and green ideas, this year's environmental friendly fabrics may be more popular.

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