A Big Deal Has To Go Back To The &Nbsp, And The Tail Cargo Breaks Through.

"I'm really pissed off. Such a big company has gone back on its feet and has no credit at all."

For abroad

In recent years, the problem of anti-dumping is outstanding. After the financial crisis in 2008, the European debt crisis intensified.

According to statistics, China's Insurance and guarantee business in 2010 reached a total of 196 billion 430 million US dollars, an increase of 68.5% over the same period last year.

Among them, the middle and long term export credit insurance achieved a sum of 9 billion 650 million US dollars, an increase of 19.7%.

Short term export credit insurance has been insured by US $154 billion 330 million for the whole year, an increase of 71%.

The total insured amount of China's credit insurance export credit insurance, the underwriting amount of short-term export credit insurance and the underwriting amount of overseas investment insurance have risen to the first place in all the official export credit institutions all over the world.

Behind the gorgeous numbers is the anxiety and unease of the enterprise.

"Old customers and big brands are not necessarily reliable."

Zheng Guoqing, who is engaged in the foreign trade press, said that they have just helped Quanzhou enterprises negotiate with a well-known Spanish company, and have kept orders for garment enterprises.

However, the goods that the other party originally requested to hand in before the year is now pushed back to the next year, so the order amount of 2 million yuan / month has shrunk to 500 thousand yuan / month.

Spain's two tier brand clothing company has been working with this well-known clothing company for a long time.

The other side has always been very creditworthy.

The statistics of China's credit insurance show that the new cases in 2011 increased considerably.

"In these foreign trade reports, because of the failure of overseas enterprises to fulfill their contracts on time, the damage to our enterprises is in the majority."

Zheng Guoqing said that many overseas buyers who paid a deposit would rather not deposit money than buy money because they could not digest the goods.

China's foreign trade import and export data released by the General Administration of Customs in 2011 showed that China's foreign trade import and export value totaled 3 trillion and 642 billion 60 million US dollars (about 22 trillion and 900 billion yuan) in 2011, an increase of 22.5% over the same period in 2010, and total import and export volume hit a new high in the past year.

The annual trade surplus was $155 billion 140 million, narrowing 14.5% over the previous year.

Many garment enterprises in China rely on the export of foundry. There are a lot of garment enterprises in the coastal areas engaged in export business, especially in the Yangtze River Delta and the Pearl River Delta. Every year they produce massive clothing products for the world. Once the order is cancelled, the whole batch of good quality finished products will become the end products.

Analysis of the industry, the sudden cancellation of orders and changes frequently began to torment the clothing industry, resulting in a surge in tail cargo.

Besides, in addition to manufacturing links, circulation may lead to more traps, such as poor management, excessive consumer demand, popular and seasonal changes, and regional differences.

Whether wholesale, retail, agency or brand management, there will be different quantities of tail cargo.

In particular, brand dealers, if they want to chase the market, will have a large number of goods. In order to respond to the fast changing demand in the market, it will be easier to produce the tail cargo.

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Shen Danyang, spokesman of the Ministry of Commerce, said that because of the severe and complex global economic situation in 2012, the impact of domestic and international environmental changes on China's foreign trade is continuing to develop. Therefore, China's foreign trade situation will be very severe in the first quarter of this year.

Clothing brand tail goods market will be a good choice for them.

30 yuan to buy a brand name shirt, 50 yuan brand jeans, 80 yuan Amoy pair of famous sneakers, is absolutely genuine, these original can not be realized in the clothing tail goods market.

Located in the West Third Ring Road, Li Ze bus stop, Tian Lan Tian tail goods market is the first tail market in Beijing.

As the first market of Beijing's tail cargo, the myth of "selling 2 billion in 3 months" has made Tian Lan Tian retain its momentum of "all the energy".

In recent days, there are three new stores in Tian Lan's tail cargo - - Tian LAN tail goods Shijingshan store, Tian LAN tail goods Shunyi store, and Tian LAN tail goods Miyun store opened in Beijing.

By the end of 2011, there were 10 large-scale professional stores in Beijing area, with a business area of more than 150 thousand square meters.

It is reported that the delivery capacity of Tian LAN tail cargo market has been radiated throughout the country, whether in the western development of Gansu, Shanxi, or in the northeastern region of Harbin, a clothing town of North China, you can see the special delivery bag with the name of the market.

Shijiazhuang, Shanxi, Tianjin, Hebei, Inner Mongolia, northeast and other places of naughty people have taken Tian Lantian as an important tatail purchase base.

Data show that since the opening of Tian Lan Tian has "trained" more than 800 millionaires since the opening of the day, individual businesses have become a multimillionaire, that is, the big household of the tail goods industry, that is, the holder of the goods.

Under the circumstances of the economic crisis, Tian Lan Tian has gone against the trend in the frozen soil of the Chinese economy.

Since the first tail cargo market was established in Beijing in 2007, Beijing has successively produced more than ten tail cargo markets, and Nanjing, Changshu, Guangzhou, Shanghai and other places have also rapidly formed large tail cargo trading centers.

As of 2010, the scale of China's tail cargo market has reached 230 billion yuan, and there are as many as 400 SMEs in this industry chain.

In December 16, 2011, Wang Liqin, the world champion of table tennis, appeared in Yuhang, Hangzhou.

These phenomena indicate that the tail cargo industry has embarked on a higher and broader development platform.

According to the prediction made by authoritative organizations such as McKinsey consulting, the size of the international tail cargo market will exceed 500 billion dollars, and the potential of the tail cargo market will be gradually developed.

"Fake goods" spoiler

However, the high quality tail cargo in the tail cargo market is not smooth sailing.

The reporter saw a coat of ZARA, a fast fashion brand, at a stall in Tian Lan Tian. The owner said it was brought directly by the manufacturer. The reporter questioned how to identify the original one. The stall owner said with a slight indignation: "since it is selling the tail cargo, it will not give you a fake, which is directly taken with the manufacturer, not that it sells thousands of dollars."

If you give me other ZARA models, I can also get you a bargain. "

However, consumers Wu Feng told reporters, "here, many shops like JACK&JONES, fashion women's brand OLNY, ZARA's tail goods, work or hand touch, feel all wrong."

She believes that many of the "tail cargo" has become "fake goods".

It is reported that Tian Lan Tian limited price management and therefore famous, attracting a large number of passenger flow, some non tail goods merchants also took the opportunity to enter.

The merchants in the shopping mall are not 100% of the tail traders, and the latter accounts for about 80%.

Many shops that hold the concept of tail goods sell other kinds of goods. They need to see and listen more.

"Some time ago, the Beijing police investigated several clothing and luggage shops, many of which were suspected of counterfeiting famous brands of clothing, bags and accessories."

Wu Feng believes that in general, new products will be sold for 2 or 5 years before they are allowed to sell their products. Some well-known brands do not even allow the tail cargo to enter the market.

Therefore, we can not exclude some manufacturers from taking samples of famous brand pictures, asking the clothing manufacturers to imitate them in batches, and the sellers will attach various false trademarks to the market in the name of "name goods and tail goods".

Ms. Wu Feng's psychology reflects the worries of most of the consumers.

This makes the OEM enterprises suffering from "cheating" to return to the market even more serious. How can we make these products that have not yet been off season better move towards the market?

As a matter of fact, the tail products that are subjected to "cheating" have a good market value, and some products are even excellent products made by the enterprise with great efforts, and the quality is no problem.

However, they are short of a recognized "identity card" and lack of corresponding circulation platforms and channels. They can not run up and lie in the warehouse, and they are constantly emerging and become a heavy burden in the manufacturing industry, which has become a headache for entrepreneurs.

Insiders pointed out that in the face of difficulties, garment manufacturers should broaden their channels, and at the same time, they should know how to work closely with businesses in the terminal channel, grasp the rhythm, and encourage the terminal businesses to do some proper sales activities at the right time.

For example, group buying, VIP sale, issuance of coupons, time rush, holiday promotion and so on are all good ways.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

At the same time, it is believed that clothing manufacturers and wholesalers are becoming more active.

"In order to make the terminal store at ease, our strategy is to make timely delivery of goods."

A garment company that has suffered from "cheating" has gone back to the experience of handling tail goods.

According to him, when they are in stock, their factories can provide "a small number of services" for the terminal stores. As long as new styles are not inquired in 5 days or sold within 7 days, they can quickly return to their factories to exchange other colors or styles.

Industry experts analysis, the current market competition is very fierce, sometimes true and false is difficult to distinguish.

In order to sell as many shipments as possible in a reputable storefront, manufacturers generally allow other colors or styles to be exchanged.

This way of preventing goods is not only bringing the biggest cash flow to the store, but also bringing new styles to the shop, attracting buyers' attention very much.

Of course, such a practice also has a shortcoming. Some businesses are too frequent in pferring goods, which will affect the production of enterprises to a certain extent.

In addition, participating in related exhibitions is also a good way to sell products that are subject to backlog products. "Inventory agents" do well, and sometimes profits are higher than those of regular stores.

"Surrogate goods are often more profitable than selling positive prices."

Lin Xuefang, a clothing store owner, told reporters about his experience as a "stock agent" and repeatedly claimed that he had made a profit.

For example, she used 200 yuan of positive price goods, clothing agency in cleaning up inventory, usually around 90 percent off of the price of the package to "inventory agent", Shanghai also had a minimum of 95% off of the purchase discount.

According to the rule of inventory digestion generally below 50 percent off, the highest price of 20 yuan can be sold to 100 yuan.