The Troubles Of The Small Clothing Owners In The Pformation

"The outside environment has been so bad.

Last Saturday, 2012 new spring forum of China business school, more than 150 entrepreneurs from all walks of life gathered to explore the next economic "weather".

A person in charge of the provincial finance office has just returned from the survey in Wenzhou: "everyone is well prepared for this winter at least 2 years.

Although the deposit reserve ratio has been cut two times, the financing difficulties of SMEs will not be lightened. "

Who is willing to listen to the troubles in the pformation of an enterprise?

Xu Donghong has run a clothing factory in Hangzhou, called Zhejiang Lanhang Clothing Co., Ltd., which is making two brands, YHYX (Cherry Blossom show), Doliva (Germany Liv), and Deliffe was newly created in 2011.

"When I was 18 years old, I went to Sijiqing to sell clothes. In 2003, I built a garment factory in Hangzhou by accumulating the first pot of gold. I began to follow suit and do what I want to do."

Xu Donghong said that at that time there were many small businesses like her in Hangzhou, and now many have not been able to sustain them. Why? The prices of each other are being reduced. After 2008, the cost is rising fiercely.

Last year, Xu Donghong sold more than 20 million yuan, but when it comes to profits, she said she could be satisfied with more than 100 workers.

Xu Donghong was thin, but his voice was firm.

Although it is difficult, she has always had an ideal to make a brand, she said.

In 2011, she often found that every time she went on a business trip, she found that every time she took off her coat on the plane and the car was an obstacle. If she could fold it into a bag, she could carry it back or use it as a cushion. So she communicated this idea with the research and development team.

"In 2010, cotton prices soared, and we were approaching the duvet. We decided to pform from the down jacket."

Xu Donghong said that they spent a long time in creativity and design to enhance the versatile properties of down garments. Sleeves and dismantling, long and short, and a pile of down garments were knapsack. There were even 5 kinds of clothes to wear.

Because his factory had only made cotton padded clothes before, and did not make down clothes, Xu Donghong commissioned other factories to process them.

"This year is really bitter."

Xu Donghong told reporters, in order to ensure that

Upstream is bullied by manufacturers, and downstream agents do not worry about it. Because trust, some agents who have cooperated for several years are letting them sell the goods before they check out. "But I did not expect many agents to disappear directly after receiving the goods."

Xu Donghong said she was very sad about this.

In the business arena, she gave up, but they were imitated when they came out of the new design. You sold 200 yuan and sold 180 yuan next door. She worked hard with the team innovation, and eventually reduced the price of the family.

Why do women have to work too hard? Xu Dong Hong sighed. He used to set up a stall in Sijiqing only with one salesperson. Although this year, because of the recruitment problem, the staff have been reduced, but dozens of people can eat with you, and can't give up if they give up.

"In the past, they were mainly wholesale, and this year I plan to build a channel for myself, designing, processing and selling a line."

When Xu Donghong said this, he was full of words and confidence.

"We need money to make channels and make brands. We have run several times this year, and the loan is still very difficult."

In Zhejiang, like Xu Donghong, there is a small scale processing plant, dozens of hundred workers, and a lot of unknown brands.

They are a main force in the private enterprises. When the storm comes, they are the first to be drenched.

"A lot of business owners like me are confused now, losing confidence in the future and squeezing them desperately."

Xu Donghong said, let alone cooperation, few contacts between peers, "only hope that everyone's mentality can return to zero, just like when we first started business, we have a positive heart."

Experts move enterprises to pform, make innovation become a habit.

Almost all the experts in the same direction shared the same view of the economic trend in 2012: it is still difficult.

Compared with a few decades ago, we could break through the world with courage. Now the economic environment has raised a higher level for entrepreneurs.

@ Ding Yaomin (director of Zhejiang Provincial People's Congress Finance Committee, Dean of Zhejiang Business School): only through innovation can there be a way out. Only by innovation can the whole level be pformed and improved.

For entrepreneurs, a choice of emerging industries, and how to reduce accounts receivable and reduce finished goods inventory also need innovative management.

As a government, institutional mechanisms also need innovation. At the same time, a new method of work and innovation is needed.

For example, many governments, banks and enterprises meet together to recognize how to choose our industry seriously, and how to make use of the bank's funds to allocate 42 pounds.

@ Bao Chuntian (deputy director of provincial finance office): I also see the Jiangsu station's "if you are the one".

There was a British special, a young man who said he made dumplings in London, with high interest rates and unthinkable business.

Dumplings are Chinese specialties. How do they make them? Organic vegetables from mainland China are all pported by air. The handcrafts used are all from Chinese hands.

Besides, a bunk shop around Hangzhou, Hangzhou has opened 50 chain stores for more than half a year, each shop has only 3 people, selling only 500 baozi every day, queuing at the door every day.

High technology is innovation, the small innovation around it is more practical, and let innovation become a habit.

@ Wang Shuguang (vice president of Zhejiang Academy of Commerce and executive director of Zhejiang Zhejiang Business Research Association): if you see tomorrow, you can have today.

If you see today, then what you have is yesterday.

After the financial crisis in 2008, many enterprises flocked to the photovoltaic industry. The state encouraged people to make money again. LED is also the same. Regardless of the immature technology, they should first go in, and many industries, such as China's grain shortage, shortage of water resources and serious land pollution, have ever thought of investing in these areas. Many people say, how many years will it take to earn money? Transformation and upgrading can not be seen only today. Survival is the most important thing, but if there is the ability to pform, it will take a few more years.

@ Zhu Renmin, President of China Environmental Art Research and Design Institute, Pan Tianshou: from the heart to the money, the hand is far away from the money, the heart is far away from the money, and the hand is close to the money.

Innovation needs a process. Eyes only focus on making money, and can not produce innovative products.