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    Cottage Clothing Is Popular &Nbsp; Who Manages The High Imitation Clothing?

    2012/2/27 14:58:00 29

    Copycat Clothing Advertising Apparel Industry

    The sixty-second Berlin International Film Festival just came to an end on the 18 day. A red dress worn by actress Huo Siyan.

    Full dress

    Just appeared in a shop in Suzhou.

    Yesterday, the dress was sold at a price of 888 yuan.

    Prior to that, Tang Wei's clothes and Spring Festival evening hosts at the Busan Film Festival were popular in many online stores.

    However, these star style "dress" are all known as "high imitation" copycat version, and some of the shop's imitation goods come from Suzhou and other places.


    A dress marked "Tang Wei's sleeveless sleeveless" dress has been popular in the Internet.

    In a Hangzhou online shop called "Judi's room", many pictures of Tang Wei wearing this dress became the best advertisement, and the price of its copycat version was only 79 yuan.


    In a Shanghai seller's shop, reporters also found Tang Wei's dress.

    "Parents really have an eye!" the shopkeeper, whose name is "Blue Fairy", warmly recommends to reporters.

    When asked about the manufacturer, the shopkeeper also spoke frankly: "Suzhou manufacturers do."

    This skirt is a lot of imitation. Just 4 clothes factories in Suzhou are doing this year. It's very popular this year.


    Why are fake fashion costumes so popular?

    Garment industry

    More than 10 years ago, the shopkeeper said that many "star fans" were not satisfied with the movie and TV shows, concerts, posters and so on.

    To put it plainly, it is to see the stars dressed well, and they also want to make an addiction to wear.

    After all, few people will spend ten thousand yuan on a proper dress.

    Relatively speaking, the copycat version of "cost-effective" is even higher.

    The object of imitation also has to pay attention to, some stars wear clothes are exposed, or very short, the probability of being copied is not much.

    Those who imitate the most are those who are more popular and adapt to the crowd.

    For example, this 18 year old can wear, 38 years old can also wear.


    The reporter contacted a garment factory in Jinchang District, Suzhou, on the grounds of opening a shop. A person in charge of Wang's surname said that his factory could copy as long as he provided clothing photographs or samples.

    The required fabric can be supplied by the customer or can be placed in the factory.

    The reporter said, "worried about alleged infringement", the person in charge explained: "clothing is originally without a patent, so long as it does not add the original brand trademark, it does not matter."


    Li Yi, a lawyer at Bank of China (Nanjing) law firm, told reporters that the design patent related to the clothing industry is more closely related, but the appearance design of commodities different from daily necessities can be used for a long time. The design cycle of costume design is too short. Most of the designers believe that the protection of this patent is of little significance, so few applications are made.


    "The garment manufacturing cycle is getting shorter and shorter. Last year, the major brands in China came to a new period of 15 days, and this year it has been shortened to 1 weeks," said a provincial Garment Association who did not want to be named.

    Therefore, it is not realistic and cumbersome to carry out legal rights protection for every counterfeit garment.

    On the other hand, the characteristics of the industry also determine the difficulty of maintaining intellectual property rights.

    For example, changing the fabric and changing several key points, although the clothing looks obvious, it is also difficult to be classified into the scope of infringement.

    Under such circumstances, some well-known brand clothing can not escape the fate of being imitated.

    However, "strengthen terminal, multiple batches of goods, some of the province."

    clothing

    Enterprises have been strengthening their own brands through these ways.

    I believe that with the improvement of relevant laws and regulations, this imitation craze will be curbed sooner or later. "

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