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Miss&Nbsp; Sixty Brand Clothing: Colorful &Nbsp; Fun &Nbsp; Sexy.

2012/2/27 16:22:00 62

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Miss Sixty Milan fashion show

When it comes to Miss Sixty, it will immediately associate with female curves, long legs, buttocks and slender waist.

Miss Sixty is from Italy.

sexy

Cowboy popular brand, Miss Sixty is not only the costumes that many actresses love, but also the perfect sexy pointer of many young women's dreams.

When it comes to Miss Sixty, it will immediately associate with female curves, long legs, buttocks, slender waist, high quality jeans and amazing accessories.

Miss Sixty was founded in 1991. Its style is mainly aimed at women who are fashionable and pursue individuality.

Miss Sixty constantly pursue innovation and create women's self style, which is unique to MISS SIXTY jeans.

Originality

Design is most popular among consumers.

Miss Sixty is one of the most popular and fashionable women's clothing brands in Sixty S.R.L group.

Sixty S.R.L. was co founded by designer Wichy Hassan and merchant Renato Rossi, founded in 1989 in Italy. At first, Sixty S.R.L. group created the men's wear line Energie, then joined the new sub line Sixty in 1990, and miss was formally established in 1991.

Subsequently, a number of brands have been established, such as Murphy & Nye, Killah, Avor, Dake9, Decauville, Refrigiwear, Double-E and JJ Mahoney.

The fastest growing one is Miss Sixty.

Miss Sixty is mainly aimed at 25-35 year old women with self styled age. With the design trend of "multi color" (Colorful), "fun" (Funky) and "sexy" (Sexy), the modern fashion elements are added to create a fashion that belongs to the 1960s dress culture and reminiscent of the nostalgia.

In Italy's concept, women should always be gentle, charming and sexy, but the actual way should be constantly innovating, changing and becoming unique.

Miss Sixty's jeans series and its innovative and unique design concept have always been favored by women.

Today's Miss Sixty is more feminine, feminine, sexy and charming, and continues to have an avant-garde and sarcastic artistic touch.

The product series is divided into "Basic" and "Fashion" which represent the market trend. Jeans are undoubtedly the leading products of the "Basic" series, and each season has different wash styles.

The "Fashion" series is derived from Miss Sixty's deep understanding of fashion trends and focuses on the latest and hottest models.

Energie is the only men's wear in Miss Sixty Inc.

brand

Diesel and Replay are one of the top three denim brands in Italy.

In Paris, even in the department stores such as Lafayette department store and Paris spring, Energie usually occupy large blocks of sports leisure men's wear department.

Energie's shop design is cool. You can see streamlined stairs, eccentric chairs, hairy carpets, and equally cool brand print poster.

Energie brand style is tough, a large number of military elements and retro style, perfect blend of elegant and hard temperament, using the top quality material matching perfect technology, adding temperament, playing in the bone or conflict that set.

The internationalization of Miss Sixty developed smoothly. In 1992, Miss Sixty entered the us with Sixty S.R.L. group.

In 1999, Miss Sixty opened its first exclusive store alone in Convert Garden, a gathering place in London.

In 2005, Sixty S.R.L. started its international expansion plan and opened flagship stores in Tokyo, Milan, Losangeles, San Francisco and Shanghai.

Miss Sixty currently has 13 specialized stores in China, of which Miss Sixty has opened the largest store in China at Huarun Vientiane, Shenzhen.

Miss Sixty, China's management company Sixty (China), is a joint venture founded by Miss Sixty Spa (Italy) and Toppy international.

At present, Toppy also manages other well-known brands, such as Jessica, Episode, Oxygen, Color18 and Weekend Workshop.

Miss Sixty China Limited will complete the layout of the second tier cities and develop franchised stores from 2007.

Miss Sixty plans to open to 100 stores in the mainland and conduct a series of cooperation with Miss Sixty in Hongkong.

Hao Ran, general manager of Miss Sixty in China, said that in the past few years, the popularity of the mainland tended to follow Hongkong. Many mainland women went to Hongkong to buy brand clothes that were not available in the mainland.

"Now that Miss Sixty clothes sell well in Hongkong, they sell well in the mainland as well.

In fact, 70% of our customers are in the mainland.

Shi Haoran said that in spite of the value added tax, the price of Miss Sixty in the mainland will be about 30% higher than that in Hongkong, but it is already a brand with a smaller price gap than other major brands.

"Last year, we had reached the minimum.

target

At present, miss Sixty has 11 counters in Shanghai, and there are no plans to increase store sales this year.

Shi Haoran told reporters, "but compared to the first tier cities such as Beijing, Shanghai and Guangzhou, Miss Sixty has developed faster in the second tier cities."

He said that at present, miss Sixty has opened stores in 12 second tier cities in the mainland, and plans to open 3-4 stores this year.

Shi Haoran said that in addition to the development of special store counters, Miss Sixty also began to accept franchises. "Miss Sixty has 34 direct outlets in the first, second years of its entry into the mainland, with only 7 franchises.

But now, we begin to accept more franchisees. In order to ensure brand positioning and management, we have many rules for franchisees.

We believe that only by maintaining a good image can we attract more partners. "

Miss Sixty has entered the mainland for casual wear since 2003.

Sale

It is mainly located in high-end customers.

"At the very beginning, I was worried about whether there would be a market for 2000 yuan jeans, but now I find that prices are not a problem at all. It is because the development of too fast manpower problems has begun to become the bottleneck of our business development. Now we have to spend a lot of time and energy doing something we can't see."

Shi Haoran said.

Although the price of imports from Italy is on the high side, Miss Sixty still has no intention of producing garments in the mainland.

"Moving factories to the mainland is not a very simple matter. We are more inclined to make local production in Italy, which also enables designers to maintain communication with their counterparts," he said.

Shi Haoran said.