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Dalian Launched The "Dalian Produced" Brand &Nbsp, And Expanded The "Dalian Manufacturing" Market.

2012/2/28 8:14:00 12

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Dalian Pushes Brands To Expand Markets

The 2012 theme annual meeting of the Dalian clothing forum "breaking bottlenecks and promoting improvement" was held yesterday at the Z28 fashion Silicon Valley in Dalian. Professor Huang Weiping, Professor of Renmin University of China and director of the clothing department of the China Textile Import and Export Chamber of Commerce, interpreted the trend of the global economy and the industrial trend of the international textile development, and interpreted the garment enterprises in our city.

Reporters learned from the annual meeting that this year's clothing industry is facing multiple tests. In the domestic market, it will strengthen brand building, enhance the influence of "Dalian products", and at the same time, push enterprises to further develop foreign markets and let Dalian make "go out".

In 2011, the sales revenue of garment enterprises above Designated Size reached 20 billion 100 million yuan, an increase of 18.1% over the same period last year. The industrial added value was 10 billion 700 million yuan, an increase of 33% compared with the same period last year, and the value of export delivery was 12 billion 700 million yuan, an increase of 8.9% over the same period last year.

Although our city

clothing

The industry has maintained rapid development, but this year we need to face more severe challenges.

Insiders said that from the external environment, the further improvement of labor costs will bring more pressure to clothing enterprises, and enterprises are also faced with "recruitment difficulties".

On the other hand,

Order

Insufficient quantity and low quality will make some enterprises face the problem of idle production equipment.

The appreciation of the renminbi will still have a great impact on garment export enterprises, and more than 70% of the garment enterprises in our city are export oriented enterprises.

The industry pointed out that at present, the clothing industry in our city lacks influential brands and competitive marketing channels, lacking resources integration, insufficient ability to expand and expand, slow application of information technology, and low innovation ability. Some OEM processing enterprises have yet to find ways to upgrade and upgrade.

At the same time, some old clothing enterprises in our city are still in the new and old alternation stage of entrepreneurs, and the development of enterprises is facing new adjustments and choices.

Tian Ping, President of the city garment industry association, said that

promote

Clothing enterprises "both inside and outside" should be tested.

In the domestic market, we will further strengthen the construction of clothing brand in Dalian and give support to enterprises that expand brand building channels such as the establishment of exclusive stores.

In the foreign market, our city has set up the exhibition plan of Osaka, France, Paris, Las Vegas and South Africa Cape Town clothing exhibition this year, and actively organized the exhibitors of garment enterprises in our city, and will give support to exhibitors, encourage garment enterprises to go out and open wider international market.