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    The Joy Of "New London"

    2012/2/25 8:21:00 4

    Fashion Week Designer Brand Style



    Moschino Cheap &Chic continues to stitching style, material selection of popular lace.

    The Peter Pilotto, which specializes in abstract patterns, is another city in color.
    {page_break}

    Dyeing and finishing of Mulberry Short skirt Style.

    New York is sung and London is on the stage. February 17th -22 day, London Fashion week launched the 2012 autumn winter series. Compared with the commercialization of New York fashion week, London Fashion Week is known for its avant-garde and fashion trend. This year's fashion week, in addition to the British Vivienne Westwood, Burberry and other old faces, Stella McCartney returned from Paris to London Fashion Week 10 years away, Alexander McQueen's sub line McQ also returned to London Fashion Week, pleasant surprise. The tradition of "pushing new people" is still going on this year, and the graduation works from designers of 80s and 90s of the central Saint Martin Institute of art have made London Fashion week more interesting and interesting. More foreign media predict this year's 46 London Fashion week. Fashion Show The order will amount to 100 million pounds (997 million RMB), which is also a light in the dark clouds for Europe in the economic depression period. D06-D07 Edition / newspaper reporter Wu Qian Zi D06-D07 version /CFP


       Local designers leave for glory.


    Anna Wintour, editor in chief of the US Edition of VOGUE magazine, made no secret of her interest in the London Fashion week. "We used to think that London Fashion Week was all about weird and street trend releases. In fact, the styles are diverse, sexy, Leng Yan and beautiful. It's the world's fashion dancers."


    This year, Burberry still shows the fashion show online worldwide. It shows that Burberry is very good at using high technology and is able to walk in the fashion. In fact, clothing is also the case. The classic raincoat has never gone far, but has become more diversified. Tweed jackets and coats are used in conjunction with Burberry's signature windbreaker cloth. The elastic band is lovely in front of the dress. Bow The appearance, double rows of skirts and the use of a large number of metal parts all make the Burberry of this season still "very British". The most impressive thing is the "silver rain" at the end of the show. The model's umbrella walking in the rain also echoed the theme of the brand. After Burberry's show, Anna Wintour admitted that Christopher Bailey brought Burberry into the new era, bringing more youthful and joyful factors, more practical and more acceptable.


    As another representative of London brand, Alexander McQueen McQ is impressive. In addition to the display of the leaves, the whole series is also a feast for the eyes. The classic McQueen curve adopted by Sarah Burton in clothing tailoring is a tribute to the continuation of the brand and a tribute to McQueen. The neat waist line, Scotland green square vest and knee skirt are paired with the black lace shirt, and the evening coat with the wine red velvet feather pattern is very impressive with the fluffy multi-layer skirt. But the model Kristen McMenamy embroidery yarn skirt and the dramatic curtain call in the laser have made people have a new understanding of the "New London style".


    Stella McCartney is no doubt a very representative British designer. This time to return to London Fashion Week, the "star two generation" is fully prepared, including Kate Moss, Rihanna, photographer Mario Testino, the most popular it Girl Alexa Chung in the UK, including many celebrities for the show. Rather than a fashion show, it's more like a party. In the background of dinner, magic show and live song and dance, the models dressed in 2012 autumn winter evening dress are more like the banquet. After this experimental release, Stella McCartney will also release its 2012 autumn winter clothing series in Paris.


       Non native designers bring new breath


    Although more and more local designers have returned to London Fashion Week, "non native designers" have been doing well in London Fashion week. Serbia based designer Roksanda Ilincic and Greek designer Mary Katrantzou have been well received in London Fashion week.


    As one of London's most popular ladies' designers, the Roksanda Ilincic, which is famous for making luxurious evening wear, has overturned the past style. She thinks that women are tired of the perfectly meticulous way of dressing and need more comfortable clothes, thus bringing a new series of sports and leisure styles. Although the release of this season has revealed the flavor of sport and leisure all the time, it is also emphasizing its dignity and elegance all the time. Silk and other lightweight fabrics, rich color matching, unique decorative details, and the use of fur decoration are impressive. But eventually the color returned to pure white, and the model was adorned with two colored fur. White dress Like the queen of snow and ice, the whole court burst into applause.


    Born in Greece in 2011, the New Designer Award winner Mary Katrantzou, this season still focuses on its best printing. In the latest design, she transformed the beauty of everyday life into the theme of printing. She gave up her trademark lamp shade shaped skirt and keel, instead of the A style carefully tailored coat, the Vitoria style waist skirt, the tight Elizabeth style vest, the wavy necklaces and the vertical wrinkle dress. The vivid and interesting prints still attract the attention, spoons, telephone lines, typewriter keyboards, luggage tags and clothes hangers. Under her skillful hand, she became the main character in the printing, and a real embroidered yellow pencil was embroidered on the skirt. The show was also viewed by many media and fashion people as the best fashion.


       Duchess effect


    "Made in England" is the word frequently mentioned in the London Fashion week. In this context, the Duchess effect has become a hot topic in the London Fashion week.


    Since Kate Middleton married Prince William last year, her dressing style has also been sought after, Britain. Famous designer Alice Temperley believes that Kate brings "new feeling" to the way the Royal dress is worn. Kate, often designed in the UK, is a great support for the British fashion industry, and is also known as the "fashion benefactor" of the British fashion brand. {page_break}


    Jane Shepherdson, the head of Whistles brand, once sneered at the Duchess effect, but during the London Fashion Week, she acknowledged the magic of Kate in an interview. "She wears Whistles clothes in many public occasions, which not only increases sales of clothing, but also makes more people know about brands." As a result, the pace of expansion of Whistles has been greatly promoted. Today, Whistles's stores have opened to Russia and are ready to continue to move to the US and Southeast Asia.


    The Reiss brand also has a say in the Duchess effect. Last year, when Kate met Mrs. Obama, she wore a Reiss340 pound camel dress. The dress not only sold out immediately, but also increased Reiss's website browsing by 2 times. The British media believed that the Duchess was not only following fashion but also creating fashion, which is good news for British designers and brands.


       Deconstruction of main trend


    Masculine profile, the designer Roksanda Ilincic, who is favored by the first lady Michelle Obama and the Duchess of Cambridge Kate Middleton, puts more men's elements and leisure elements into this season's design. Extra large jackets, fat slumped trousers and baggy sweaters are paired with skirts. The dress also has loose sleeves or a long long coat to make women dress more masculine. Roksanda Ilincic admits that many costumes are inspired by her husband's wardrobe. Silk and embroidery Men's clothes are interpreted as feminine fabrics and colors. In addition, Margaret Howell and Paul Smith have many masculine outlines in the design of the new season, and Moschino Cheap&Chic, Aquascutum and other brands have also launched the super size "boyfriend clothes".


    Futurism, designer Holly Fulton's new season's work, is influenced by the D.H. Lawrence novel, Mrs. Chatellet's lover, combined with installation art and pop art, with simple style, but the printing and design are very eye catching, and there are also large oversize suits borrowed from men. David Koma was inspired by the futurism of the 60s of last century and the "dog dressed in clothes" in French painting. It has a strong sense of future with high collar, waist drooping folds, hollowing and collage.


    The revival of Vitoria is a major trend in recent years. In this London Fashion Week, "nineteenth Century" appeared in the minds of many designers. Like designers John Rocha and Alice Temperley, they have introduced the mini style skirts of Vitoria style embroidery; Mary Katrantzou has learned from Vitoria's high collar in the model's collar; Vivienne Westwood Red Label can also see the shadow of Edward's velvet jacket in early twentieth Century.


    The Peplum short skirt, Peplum, is a short skirt around the waist. It was originally designed in nineteenth Century to make men's gorgeous tight jackets easy to move. It was popular in women's clothing in Vitoria. 2011 the style of autumn and winter has been completely resurgence, and has not been out of date in the autumn and winter of 2012. In London Fashion Week, David Koma and Nicole Farhi used their short skirts to decorate their waist in their woolen suits. Burberry is also a large family of waist decorations. In its classic windbreaker, it is more feminine to use different materials such as wool.


    Loose leather clothing, this season London Fashion Week on the stage, there are many leather costumes. Unlike the tight style of Jim Morrison's style, Mulberry and Top Shop have chosen wide leather pants with wide legs, and they will feel more comfortable wearing them. In addition to trousers, soft leather is also used for coats and skirts. Christopher Kane has soft leather trim on skirts and shoulders, while Orla Kiely Leather apron This trend is also interpreted.

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