Value Driven Driving Electricity Supplier Next Spring

When e-commerce enters a mature period of deep development, the impact of basic economic factors on the electricity supplier industry will be more obvious. Capital driven business enterprises will face greater capital pressure and profit pressure. value Driven and brand driven e-commerce will become the starting point for the next step of the electricity supplier industry.

The electricity supplier's cold winter speech has been rampant since last year. But from the point of view of its own brand and capital's profitability, the spring of the electricity supplier industry should just begin. Why is there a cold winter speech?

First of all, many people in the industry are relatively pessimistic about the global economic situation. This pessimistic mood is reflected in the capital market, which is the prudence of investors and VC in risk control. From the current situation, more business enterprises in China are still relying on capital transfusion to maintain their own lack of hematopoietic function. As a result, the capital driven business is bound to. encounter Operational problems. That is, how to maintain the operation and survival of enterprises in the absence of external capital or even stop blood transfusion. To achieve the ultimate goal is to increase revenue and reduce expenditure.

We have seen a lot of capital driven electricity providers cutting jobs recently, and data show that some business enterprises are slowly increasing prices, or even squeezing upstream suppliers. This is the concrete manifestation of capital driven e-commerce. However, for the whole business field, we are more willing to see these phenomena as a return of value and rationality. It can be said that this is a capital driven business enterprise in the past irrational debt repayment, but the means are a little radical and violent.

Secondly, because of the popularity of electricity providers and traditional industries, they recognize the advantages of electricity providers in channel costs and geographical advantages. More and more traditional enterprises will soon or have entered the field of electricity supplier. For these traditional enterprises, entering the electricity supplier is not only a product circulation and quickening the channel of capital withdrawal, but also can further strengthen the enterprise's ability to resist risks. In the uncertain economic situation this year, I believe that many traditional enterprises will join the ranks of electric providers.

However, what we need to recognize is that traditional enterprises enter the electricity supplier not for pure capital appreciation and outburst. But at the beginning of the entry, we defined the value driven and brand driven characteristics. For them, Online retailers It only undertakes the role of the channel, and they will not, nor do they have the energy to do so.

Third, due to the scale of value driven and brand driven e-commerce, investment driven business providers will be under greater pressure. In particular, self driven investment driven business. Not only do we need to face traffic and user diversion, but also worry about the pressure of capital withdrawal. In addition, due to the new value driven and brand driven electricity supplier is its upstream supplier or producer. In terms of cost, investment driven businesses are not cheap.

Fourth, value driven and brand driven business needs are unique. Therefore, they will choose a platform with abundant traffic and users to output products and brands. It will not put too much effort into operation. According to a recent data released by Tmall, 86.5% of Tmall sellers have the idea of outsourcing part or all of their business, and the greater the demand for the third party service providers is, the more traditional industries and brand industries are, and this is also in line with the characteristics of new entry value drivers and brand driven e-commerce providers. From the current situation and trend, this proportion will further expand.

So, simply judging the whole business from the crisis faced by the investment driven business providers. industry It will be incomplete to enter the cold winter. For investment driven electric providers, it is indeed necessary to face all kinds of difficulties. But at the same time, for the electricity supplier industry as a whole, the difficulty of investment driven business is just another opportunity for the emergence of an electronic business model. After the reshuffle of this round of electricity supplier industry, the entire electricity supplier industry will also be more rational and healthy, and the spring of e-commerce has just begun.