Cocoon And Silk Industry "Suddenly Warm And Cold"

February 23rd, chinese cocoon silk industry The seminar on development strategy was held in the Great Hall of the people in Beijing. Leaders from the national development and Reform Commission, Ministry of industry and the Chinese Textile Industry Federation, vice chairman of some China Silk Association and backbone enterprises of cocoon and silk industry participated in the talks to discuss the development plan of cocoon silk industry.

Embarrassing reality

Silk should be the most competitive industry in China. Our raw silk output is the highest in the world, and the degree of automation is the highest. At the same time, we have a long history of silk and splendid silk culture.

However, under such an industry foundation, China's cocoon and silk industry is facing some awkward realities.

First, our "first" is basically built on the weak basis of "reference material", which is the world's first producer of cocoon and silk and the largest export volume in the world. This is because Japan withdrew from cocoon silk production, and India's cocoon silk production capacity has not yet caught up. In the strong item of "reference items", our position is still not high. Japan still holds the biotechnology of producing the top cocoons. Italy still controls the printing and dyeing technology of producing the top silk.

Two, although the top luxury brands in the world will have silk, there is no top brand in our silk industry. All along, brand is the weakness of the silk industry. In the recently issued outline of "cocoon silk" 12th Five-Year "development plan", 10 silk ethnic brands have been written into it, reflecting the urgent requirements of all levels of the country for the creation of silk brands.

Silk is not an ordinary textile, but also a quintessence of Chinese culture. To a certain extent, it represents the image of our country. The situation of silk industry is embarrassing, and the more brutal reality is the situation of silk enterprises.

Among the silk enterprises attending the conference, some silk enterprises, whose main industry is no longer silk. It is said that just a few days before the meeting, a large silk enterprise has just sold a silk factory.

The main industry is not a silk enterprise, but also has its own difficulties. "Although we have retained some of the production capacity of raw silk, the output value and export volume of cocoon silk account for less than 10% of the total volume of the company, which can no longer be regarded as our main business. We are state-owned enterprises with a heavy burden. Cocoon and silk production is labor-intensive industries. Relying on cocoon silk production, we will not be able to survive and develop. Wei Ping, director of Jiangsu SOHO Holdings Limited, said Changsha.

The main business is still a silk entrepreneur who often cried out when he was sticking to the Silk Camp. "Our profit growth is quite different from that of silk companies, but it is still not comparable with other industries, which is very stressful for the listed companies. Moreover, I find that there are few left behind silk companies after the listing. Our enterprises are still one of the few enterprises that still insist on making silk after listing. " Zhou Guojian, chairman of Zhejiang Jiaxin silk Limited by Share Ltd, said.

Contradictions that need to be squarely faced

First is the contradiction between high-end positioning and mass products.

Chinese silk is known as the "Queen of fibers". Participants believe that making it into silk quilt and becoming a filler for home textile products is really a "down payment" thing. Because "high-end luxury" is the impression of ancient silk, and it should also be the competitiveness of modern silk. Some entrepreneurs even suggest that cocoon silk production should be reduced to maintain a sense of urgency and a sense of dignity.

Many people believe that the development of silk products, a popular product of cocoon silk, has saved the cocoon silk industry in a certain sense. The output of cocoon silk reached 160 thousand tons last year. Imagine that if there is no silk consuming silk product, the output of silk will be overabundant. If they flow to the export market, they will seriously lower the price of cocoon silk and bring about immeasurable loss to the development of the industry.

　 The second is the contradiction between innovation input and output.

At the meeting, a number of enterprises reflected that the input and output of silk innovation were not directly proportional to the technological progress of the silk industry. For a long time, most of the silk enterprises are foreign trade processing enterprises, and the mode of production is the survival mode of these silk enterprises. Such a model is stable in profit and simple in procedure, so it does not need to consider complicated problems such as design, channel and so on. In such a production mode, technological innovation is hard to be encouraged. After the international financial crisis, the mode of foreign trade production of cocoon silk enterprises is difficult to make profits, and some enterprises have chosen to open up domestic sales. Most of these domestic silk products are concentrated in the field of gifts. In the eyes of ordinary consumers, gifts are "delivered products". In the eyes of salesmen, the development of gift distribution channels is much more important than the technological innovation of gifts. {page_break}

　 The second is the contradiction between the increase of total cocoons and the decrease of quality cocoons.

Many representatives of participating enterprises reflected that in recent years, although the production of cocoon silk in China has been keeping well, it has increased even a lot last year, but the quality cocoons that can produce high-end silk products are decreasing. "The quality of cocoon production is very small, with the production of high-quality cocoons in the eastern part of the production gradually reduced, high-quality cocoons are more difficult to find traces. Our silk is showing signs of becoming thicker. " Ling Lanfang, chairman of Zhejiang Silk Road Group, said.

Break the conventional way out

Construction of silkworm ecological park. Driven by the project of "east to West shift", the cocoon and silk industry in central and Western China has been developing rapidly. Guangxi's cocoon production has ranked first in the country for 7 consecutive years, and mulberry base has been established in many parts of the Midwest. If the comprehensive utilization benefit of silkworm production can be effectively developed, it can not only increase farmers' income, but also stabilize the development of the industry. As Li Zhaosheng, deputy director of the National Cocoon Silk Office of the Ministry of Commerce, pointed out in the interpretation of the "outline for the development of cocoon silk 12th Five-Year", building silkworm ecological park in the central and western regions is not only in line with the needs of industrial development and regional development, but also an important part of ecological environment construction.

Baotuan creates brand. Creating brand is not only a long-term accumulation, but also a systematic project. Silk companies are mostly small and medium-sized enterprises. These enterprises have a common name card silk. In the process of creating brand, if we can realize the "tug of war" development, leveraging each other and promoting the image of silk, we should be able to accelerate the pace of creating brand. Silk enterprises have a good foundation for "holding together" and creating a brand -- high-grade silk logo. Since the official promotion of the high-grade silk logo issued by the China Silk Industry Association in 2004, 24 silk products enterprises which have better quality, brand awareness and higher market share and can represent the industry level have been granted the right to use the logo. Among them, 6 enterprises' silk products have been rated as "Chinese famous brands", and 3 enterprises have obtained the qualification for the 2008 Beijing Olympic Games franchise. The high grade silk logo is taking on the important task of promoting the development of Chinese silk brand.

A silk culture main park is established throughout the country. The emergence of China's silk culture industry creative garden, which was founded by China homology Co Ltd and Guangdong silk textile group, is very bright. The legendary Silk and culture came together in this way. The location of the park is based on silk culture as a carrier, with cultural creativity as the concept, and integrates the design, production, research and innovation, display, trading, tourism and leisure, shopping, youth quality education, interactive experience and other functions as one of the state-level high-end silk and embroidery products and their extended products. According to Zheng Guiquan, chairman of Shenzhen homologous Nanling culture and creative garden Co., Ltd., such a silk culture main park mode will be replicated in many parts of the country. It will play a substantial role in promoting silk culture and promoting consumption of silk.

A comprehensive analysis of the whole silk and cocoon industry shows that although the spring March of the cocoon silk industry has not yet arrived, it has entered the "warm and cold" time. Although it is the most difficult time to get rid of it, it is not far from the season of "spring blossoms".