Consumer Analysis Of Children'S Clothing Market

The clothing market has always been the pronoun of style diversification. Taking adult clothing, there are ladies' wear, professional wear, old age clothes and so on. According to the functional points, there are pajamas, household clothes and so on, which creates a huge market segmentation.

The children's wear market is no exception. Children's wear is a general term for children's clothing. From the age of 0-16, the span of 16 years has also created a huge market for children's clothing.

Next, Wuhan Tianhe Tianhe Garments Co., Ltd. carries out a detailed analysis of consumers in children's clothing market.

According to the statistics of Wuhan Tianhe Tianhe Garments Co., Ltd. (6 yuan children's wear in fairyland): 380 million children under 16 years old, 1 below 6 years old.

7 billion 100 million, 7 - 16 years old is 1.

700 million.

The only child accounted for 34% of the total number of children, reaching 1.

2 billion 900 million.

Children can be divided into five groups: infants (0 to 1 years old), children (1 to 3 years old), children (4 to 6 years old), middle children (7 12), big boys (13 to 16 years old).

Children's consumer groups have their own unique personality. They are born in a better living environment. In this digital age, with their memory and imitation ability, most of them are active in thinking, outstanding in personality, and pursue nature, self-confidence, self-reliance and fashion.

But poor self-control, strong dependence and poor hands-on ability are often easy to handle.

This is also a group that is more precocious, with considerable pocket money in hand and how to control it.

At present, Wuhan Tianhe Tianhe Clothing Co., Ltd (fairyland 6 yuan children's wear) has also collected an interesting data: the average children's pocket money in big cities is 76 yuan per month.

Most of the children today are single children.

So create a child like, parents rest assured that the trend of the trend.