Chinese Enterprises Should Learn The Upgrading Of Enterprises: Adjust Their Structure

After more than thirty years of development, China's garment industry is ushering in a critical period of comprehensive pformation and upgrading.

Looking back on the growth process of some Chinese garment enterprises, admirable learning ability is one of the main factors for the rapid growth of these enterprises.

With the rapid development of its clothing brand, the learning spirit and speed displayed by entrepreneurs are also astonishing: the owners of these enterprises have long recognized that learning is the real booster and power source of brand operation.

The industry is in a serious situation and we still need to adjust the structure.

In 2012, the textile and garment industry is facing a grim situation, but we should also have confidence.

As a competitive industry, the textile and garment industry has been able to survive every year for many years, and the key is how to develop.

Scientific development is the theme. Changing the mode of economic growth is the main line.

Under this main line, the adjustment of the structure should be placed in a very important position in the future development of the industry.

Adjust the structure from five aspects

At the first China Clothing Learning Forum, Sun Huaibin, spokesman of China Textile Industry Federation, said that the scientific development of the future development of the industry is the theme.

Under the main line of changing the mode of economic growth, we must identify the direction of structural adjustment.

Although structural adjustment is an old topic, it is an important topic that is not outdated.

No matter how grim the industry is facing, structural adjustment must continue as usual.

So, how should we carry out structural adjustment?

Sun Huaibin said, first of all, the total structure.

The second is the adjustment of industrial structure and how to match and coordinate the development of the industrial chain.

Now, some key industries must be highly concerned, such as industrial textiles, which have great potential in China. The industry has positioned it as a new growth point for the textile industry.

At present, the proportion of industrial textiles accounts for only 20% of the total fiber processing. This proportion is far lower than that of developed countries, and there are supply and demand relationships between the industry and the more than 20 sectors related to the national economy. Therefore, with the development of relevant departments of national economy, there will be great demand for industrial textiles.

In addition, printing and dyeing is an intermediate part of our entire textile industry. At the same time, it is also an important source of added value for an industry. However, due to the close relationship between printing and dyeing and the environment, the coastal areas have begun to restrict the development of some industries, even prohibit the development of the industry because of the higher environmental protection requirements of the country.

In fact, printing and dyeing industry can solve environmental problems through technological pformation.

The printing and dyeing industry is an indispensable industry in the textile industry. If it slowly shrinks, it will have an impact on the upgrading and pformation of the industry as well as the convergence of the entire industrial chain and even the increase in the value added of the industrial chain.

At the same time, the internal structure of the chemical fiber industry needs to be adjusted. High tech fibers, high-performance fibers, high performance materials that represent the chemical fiber industry must be strengthened, and chemical fiber products should improve their ability to replace natural fibers, while natural chemical fibers should also be strengthened.

Thirdly, we should rationally adjust the regional structure, for example, there should be complementary regions between the East and the West.

Sun Huaibin also believes that, for the time being, the central and Western governments in the central and western regions attach great importance to undertaking industrial pfer, but in fact, industrial pfer is market behavior and enterprise behavior, that is, how to allocate resources by market mechanism and adjust regional structure.

That is to say, it is far from the local government's unilateral emphasis that it can be solved.

The fourth is the adjustment of the organizational structure of enterprises.

If China wants to build a strong textile and garment industry, its industry enterprises must have pnational configuration, establish international textile and apparel multinational companies with international influence, and create international brands with world influence.

"We need to merge and reorganize in the form of market, and capital operation to create multinational corporations with international influence, so that they will have influence, voice and even control in the international market.

Only in this way can we represent the status of China's textile industry in the world.

The majority of small and medium-sized enterprises are the main body of the industry. Their development should be coordinated with large enterprises. In particular, we should improve the overall quality of small and medium-sized enterprises in some cluster areas, strengthen public services, enable them to support the development of large enterprises, and at the same time solve the problems of people's livelihood better.

Finally, we should adjust the product mix, improve the quality of products, and develop products that need quality, taste, value added and brand names at home and abroad.

"Because textile and clothing are real economies, they end up using products to talk."

Polish the weapons of structural adjustment.

Sun Huaibin believed that the structure should be carried out from five aspects.

For science and technology, the key is to increase investment in science and technology, build a scientific and technological innovation system, mobilize all mobilizing forces in society, take enterprises as the main body, market oriented, government support and industry serve to advance the level of scientific and technological progress.

Brand is an important symbol of building soft power of textile and garment power.

On the basis of the progress of science and technology, we can reflect the comprehensive strength and international competitiveness of our textile industry through brand building, thus bringing more value-added returns to the industry.

To create a brand, we must first create an ecological environment that adapts and promotes the growth of the national independent brand. This ecological environment includes both policy environment, market order environment, consumption environment, cultural environment, technological environment, and the environment of the industrial chain, so as to lay a solid foundation for the growth and success of the brand and provide the soil.

Second, we must truly build and practice the four national brand value system of quality, innovation, rapid response and social responsibility to promote brand growth.

For sustainable development, there are three aspects to be highlighted.

The first is low carbon and low carbon, which mainly save energy, reduce energy consumption and establish a low carbon production system; second, green, mainly to build a cleaner production system, reduce emissions and reduce environmental pollution; third, recycling is mainly the recycling and comprehensive utilization of resources, especially fiber resources, waste textiles, how to recycle it to increase the shortage of fiber resources, and realize the development of circular economy.

In fact, whether science, technology, brand or sustainable development is realized, it is still fundamentally based on talents, and talent is the foundation of a strong country.

Sun Huaibin believes that the industry needs to cultivate leading figures, including managerial and technological personnel, as well as innovative, professional executives with international responsibility and international standards. Of course, there is no shortage of skilled talents, so as to form a complete talent team.

Improve operational efficiency and business mode pformation

China is the largest garment producer in the world, and the country with the largest number of clothing brands in the world.

The head of traditional clothing enterprises has always attached importance to products and marketing. In the future, clothing enterprises must continue to strengthen their brand marketing capabilities and businesses.

New recognition of business models

Some people say that the competition among enterprises is, in the final analysis, the competition of business mode.

20 years ago, it was a product centric era. Enterprises need not pay attention to where customers are, so long as they have productive capacity, they can sell them as long as they can produce things.

In this era, enterprises will pay more attention to quality and production capacity, so there will be little attention to channels, so basically the wholesale business is the mainstream trend at that time.

With the intensification of competition, we can see that the whole market environment has undergone tremendous changes and has become a customer centered era.

How to shorten the distance from consumers, how to improve the service capabilities of enterprises, if the enterprise is only producing products to sell, it can not be sold.

We should pay more attention to the change of consumers. In this era, consumers are more rational, and they know more about the information of enterprise brand.

In the past, customers did not understand the cost of enterprises. Enterprises could use information asymmetry to do business. Now consumers take the initiative to understand, through the network and through some information channels to understand, so enterprises are now facing greater challenges.

Cheng Shunxiang, general manager of apparel industry division of Kingdee software (China) Co., Ltd. believes that under such circumstances, enterprises need to pay more attention to consumer groups. This is a consumer era.

Looking at the domestic situation, from the perspective of competition, the homogenization of domestic brands in China is serious, so the competition is very intense and the price war is constantly moving. This makes the profits of our brands less and less. Meanwhile, foreign brands entering China in large numbers, especially in the first tier cities, have become the mainstream.

Coupled with the hearts of consumers in China, the survival of domestic brand enterprises has become increasingly narrow.

"Before it was extensive operation, we kept horses, our shops were large, and our scale was large enough to support our business development.

Now, after we have reached a certain scope, our scale is very difficult to expand, because expansion will bring many problems. "

Cheng Shunxiang said so.

Liu Jie, a professor of business model design and a distinguished EMBA professor at Tsinghua University, thinks that the low cost of China's labor force, including the cost of capital use is very low, the price of exchange rate is low, the price of raw materials is low, and the natural price is low. By 2012, these situations will completely turn the other way round. The first is the pressure of inventory, making one hundred stores and one thousand stores.

Liu Jie said: "the money of resources is called" Death Gate ". One kind is called" living gate ". Making a brand is actually making a living. Resources are accumulated. What is called making hard labor money and making hard labor money means that every penny you have is a coolie money.

This enterprise is big, the size is not important, from the business mode, does not care about the size of the enterprise, but should care about the nature of the enterprise's money making.

Because this has a great relationship with the future, first of all, the investment of enterprises, the equipment of enterprises, the workers of enterprises and the money earned by enterprises are called coolie money. Many enterprises earn a lot of money and earn a lot of money. But there is a lot of money, but this business model has problems, because ten thousand people earn one hundred million, and one hundred thousand people earn one billion.

But an enterprise is expanding so that the cost of management is increased, the risk is increased, and the more tired it is, the later it is discovered that the boss has been kidnapped by the enterprise.

"You earn money today, because you have several stores in a very good position, because the location of the store is good enough to make money, which can not be duplicated. This cost is not controlled by you, it is a very dangerous business, and this is not a good business.

The business of the securities company is especially good, a person opens a household in the securities company, no matter whether he makes or compensate the securities company to make a profit, it is difficult to open a household to sell the household, the tenth years' money is made in the last nine years, this is the gap of the business model level, this is not the result of the enterprise effort, because the enterprise effort is also useless.

If there is a problem with the pattern structure, if the structure is not changed, efforts will not achieve the desired result.

In the clothing industry, the essence of the business model is not changing. It is impossible to make money like a securities company. This is impossible. The business mode is stuck, and the trading structure space is jammed.

Liu Jie said.