Encountering A Crisis Of Confidence &Nbsp; Radiation Protection Clothing Looking Forward To The National Standard

At the beginning of the year of the dragon, Dongguan's radiation protection clothing industry felt the chill of its bones.

At the end of 2011, CCTV reported that radiation protection clothing could not only prevent radiation but would gather radiation.

Yesterday, reporters visited Dongguan radiation protection clothing. enterprise It has been learned that although there are not many Dongguan enterprises in the field of radiation protection clothing, most enterprises have personally felt the negative impact of this incident, and the production and sales volume of enterprises has dropped by 50%.

In the face of the bitter winter, some enterprises began to seek breakthroughs and enhance their ability to resist risks by enriching product lines. On the other hand, the relevant industry believes that to eliminate the doubts of the outside world and to introduce the national standard of radiation protection clothing industry as soon as possible is the solution.

Radiation protection clothing market shrank

Dongguan city charm Clothing Co., Ltd. is a production and sale of electromagnetic radiation clothing as the main industry, branch, industry, trade in one of the garment enterprises. Reporters learned from the company's website that "enchanting" is the company's own brand. Its products include anti electromagnetic radiation maternity dress, anti-static radiation protection work clothes, etc., which is sold to all provinces, municipalities and Hong Kong and Macao. The main mode of production is outsourcing.

Miss LAN, head of sales of the company, revealed that after last year's CCTV reported incident, sales of the company were severely hampered, and sales fell sharply. "This has a great impact on the industry, and sales have fallen by nearly 50%." Miss Lan said. But she refused to disclose specific business data.

Another clothing manufacturer who did not want to be named said that although radiation protection clothing is not the main business of its company, the company has basically ceased production of radiation protection clothing and turned to ordinary clothing production. "If there is no demand in the market, there will be no order." He said.

It is understood that after the publication of CCTV last year, Fang also claimed that radiation protection clothing is a commercial scam with Chinese characteristics. Despite the fact that Shanghai's anti electromagnetic radiation Association came up with a rumor, it is still difficult to cancel its influence of "celebrity effect".

It is not only Dongguan's enterprises, the industry's famous October mom, Tim incense and so on. brand Also said that after the CCTV report, product network sales have been greatly affected.

In this regard, the industry analysis that radiation protection clothing industry as a rise in the past 5 years, because catered to the health concept of pregnancy and baby market, quickly won the recognition of consumers. As an industry area of "creating demand", there will be a rapid response in the industry when there is a stir in the industry, and the ability of emerging industries to resist risks is relatively weak.

Most of the radiation protection clothing enterprises are auxiliary enterprises.

As soon as the Spring Festival just passed, Miss Lan was so busy that it was her first job this year to prepare for expanding the range of products, while ordinary maternity dress and infant clothing were the main directions of this year. "The purpose of enriching products is to enhance risk resistance." Miss Lan said frankly that in this year's operation of maternity dress and infant clothing products, charm will not stick to its own brand marketing, and do not rule out the possibility of making other mature brand agents. "While enriching the product line, we will not give up the main business of radiation protection clothing." She said.

In the interview, the reporter found that the clothing enterprises that take radiation protection clothing as the auxiliary industry will be more flexible in the turning point of the market. Some clothing enterprises say that radiation protection clothing is only a small part of the business, and the proportion is less than 30%, so even temporary shutdown has no significant impact.

In the industry, the head of the baby pregnancy industry ranked first in the October October momma brand, who had previously interviewed by the media, also said that the product line of October mom is more complete, and the radiation protection products are only part of it, so the overall impact is relatively small.

The industry is eager for the introduction of national standards.

Enterprises in the industry have turned to one another, but the current situation of the radiation protection clothing industry is always in need of solutions. In this regard, the industry believes that the introduction of the industry's national standards as soon as possible, is the root cause of eliminating doubts and changing the market situation.

Pan Rihui, Secretary General of the city textile and garment industry association, said that the current radiation protection clothing industry does not have a specific specification, and there is no uniform standard. According to introduction, at present, the number of enterprises in Dongguan mainly focusing on radiation protection clothing is relatively small. It is for this reason that the relevant enterprises in Dongguan lack the right to speak in the industry, while manufacturing enterprises often use different ones. standard In the propaganda process, the basis for consumer interpretation is also not uniform.

Miss LAN, the responsible person of enchanting Garment Co., Ltd. also said that the introduction of a unified national standard can promote the healthy development of the industry, and it is also a good thing for enterprises.

Another person in charge of the industry believes that the introduction of the national standard will set up a benchmark. On the one hand, it can make consumers have a specific reference when buying, eliminate doubts about the radiation protection clothing industry; on the other hand, it can eliminate some enterprises that do not meet the standards, and make the whole industry develop healthily and orderly.

The reporter found that in December 2009, China issued a recommended standard for "microwave shielding and protective clothing", but it did not target the mandatory national standards for the entire radiation protection products.