&Nbsp; &Nbsp; Sewing Machine Industry: Focus On The Core Competitiveness Of The Industry.

As the industry's "helmsman", China Sewing Machinery Association The director He Ye analyzed the current development situation of the industry, made clear the work idea of the Sino Russian sewing Association, and increased the power for the enterprises to seek greater development, so as to enhance the confidence of the enterprises in the predicament, so as to clear up the situation. industry The purpose of development is to highlight the association's resilience.

　 The tough test is not optimistic.

More than three years ago, the international financial crisis suddenly struck. Industries and enterprises, though being hit by a downturn, were able to act calmly and effectively, thus ushering in a phased explosive recovery. After three years, the crisis was still fermented, and the European debt crisis was deeply evolving in China. Economics In the face of the new test of the overall situation, can the development of sewing machinery industry remain strong?

"In the face of the test of the overall macro-economy of the country, Sewing machinery industry Of course, there is no way to be independent. He Ye director general said, "in 2011, before and after the development of the industry is high and low, according to the National Bureau of statistics data, in November 2011, although the industry can maintain 12.4% growth, but the annual growth rate narrowed, all data decline trend is inevitable, the situation in 2012 is not optimistic."

Obviously, Ho Ye's emphasis on "not optimistic" refers to the reality and objective situation that the industry is facing at present. First of all, the world economy still has not found an endogenous sustainable development mode, and the market demand recovery has no fundamental impetus. The market is not expecting substantial improvement, and the confidence of enterprises and consumers is generally depressed. On the other hand, the price of domestic and market factors of production keeps rising, and the power of external demand is insufficient. The growth rate of industrial production has obviously declined. Tight monetary policy has affected investment and industrial production activities. Continuous inflation has restricted the actual purchasing power of consumers, and has greatly inhibited the consumption intention and expenditure. Growth in investment, consumption and exports of "three carriages" is slowing down.

"Secondly, the price increase is the most typical symptom of China's garment exports in 2011." He Ye said. Data show that in January -10 months, the total export volume of clothing decreased by 7.1%, but the unit price increased by 30.7%. He Ye further analyzed: "the demand power of pulling the sewing machine industry entity growth is weakening along with the development trend of the domestic consumer confidence declining and the downstream garment industry's" price rise and drop ". The domestic demand of sewing machinery is squeezed to a certain extent, which will continue for a long time in the next stage. "

At the same time, with the grim development of the macro environment, the superposition of the "hollow" manufacturing industry, labor costs and the rising cost of energy and raw materials has been deeply distressed by enterprises. Therefore, in the first three quarters of 2011, the overall profitability of China's sewing machinery industry declined, and the total profit was the first negative growth in two years. In addition, the return of manufacturing in the United States and the comparative advantage of manufacturing industry in Southeast Asia reduce the strength of China's manufacturing industry, resulting in the deterioration of the living environment and the serious surplus of production capacity.

In this regard, he Ye concise assertion: "the existence of constraints, but not without solutions. The key is to actively seek change and develop according to the law of market and enterprise development, and actively find countermeasures. At the same time, enterprises should strengthen their resilience and risk awareness.

　 The opportunity is contained in the trend.

"At present, China's development is still in an important period of strategic opportunities and has many favorable conditions". This is emphasized by the Political Bureau of the Central Committee during its analysis and study of economic work in 2012. The development of our industry is synchronized with the development of our national macro-economy, so I am still optimistic about the opportunities for the development of the industry. He Ye said frankly about the development prospects of the industry.

He Ye said that the sewing machinery industry in China has changed from small to large, from single variety to full coverage, from the general weakness of product competitiveness to the international advanced level in some fields. It has fully demonstrated that the development foundation of the industry is solid and firm, and the enterprises are getting more mature in the development process, and great progress has been made in capital, technology, manpower and management.

"Sewing machine industry is developing against the trend. In 2011, the backbone enterprises of the industry generally rose in both performance and management. At the same time, our industry supporting maturity can be said to be the best in the world. The development of China's sewing machine industry has become a global industry so far. It has been in line with international standards in terms of production mode, technological innovation and personnel training mode. Therefore, a series of problems such as changes and shifts in garment industry will not hinder our active adjustment of the industrial structure.

He Ye's "structural adjustment" pointed out here is a notable feature of the product structure adjustment process of China's sewing machinery industry in 2011. With the acceleration of industrial upgrading in downstream industries such as clothing, the demand for mechanical and electrical integration sewing equipment with high efficiency, green energy saving and special functions has increased dramatically. In 2011, there were nearly 1 million 200 thousand sewing machines in 105 enterprises in the industry, which increased by 46.79% compared with the same period last year. The year-on-year increase of the products was far more than the average growth rate of the industry output of about 20%.

Second, the structural adjustment of enterprises has accelerated. With the increasingly fierce competition in the market, the strength of the industry is deepening and accelerating. In 2011, the merger and reorganization of enterprises and the optimization of resource allocation were intensified. The industry gradually formed the "six large combinations" with obvious strategic and resource advantages as the first camp, and the development pattern of small and medium-sized enterprises with the characteristics of development and comparative advantages for the second tier. The industry resources and benefits have been further concentrated on the dominant enterprises.

At the same time, many enterprises with long-term vision are further optimizing their own market structure adjustment. Many domestic enterprises have been expanding the proportion of export sales. And some export oriented enterprises are gradually expanding their internal sales, balancing the proportion of domestic and foreign market share, so as to ensure the healthy development of enterprises in different industries.

It can be seen that the grim situation of the objective environment has forced enterprises to increase the intensity and pace of transformation and upgrading, and urge enterprises to take the initiative to think and innovate. {page_break}

　　 Looking for countermeasures: intelligence, green, service change

So how should we start with challenges and grasp opportunities? Ho Ye stressed that the key is to set the right attitude, recognize the direction and seek countermeasures.

"Enterprises should avoid falling into the low-level and homogenized mire that lacks core competitiveness. Facts have proved that the transformation and upgrading of industrial enterprises and structural adjustment will be based on intelligence, green and services. He Ye has made the following explanation to the direction of the development of the industry and enterprises.

"The transformation and upgrading of the industry is now at a critical stage, and there are still many problems to be solved. Among them, five aspects of transformation are very urgent -- mainly from the input of key elements to the transfer to the main technological progress; from the expansion of production capacity to the accumulation of technological capability; from the production environment to the product life cycle, from the low end of the industrial value chain to the high-end of the value chain; from environmental opposition to environmental friendliness.

Cheng Ye stressed: "transformation and upgrading need to focus on improving the quality and efficiency of development, enhancing economic development and accelerating the transformation of development mode to intensive, quality and efficiency." What is the solution? He Ye thinks that intelligence is the key link of independent innovation and technological progress. In terms of development concept, policy measures and guarantee mechanism, technological innovation and technological transformation should be placed in a more important position. Efforts should be made to break through the key core technologies, strengthen brand development capabilities and brand building capabilities, improve the industrial chain, enhance the core competitiveness of the industry, promote the promotion from the low end of the value chain to the high-end, and accelerate the transformation of development power to innovation drive.

Green, services are more reflected in the transformation of service-oriented manufacturing, especially in the increasingly squeezed product profit margins, the added value will extend to R & D, design, experiment, management and other links. Take a road with high technology content, good economic returns, low resource consumption and less environmental pollution. At the same time, lean management should be strengthened to make sewing machinery industry have the capacity of production, technology and information.

"In the current objective environment, the real choice of enterprises is focused on two main lines of management innovation and technological innovation." When asked where the strategy of enterprises should be cut in the course of adversity, Ho Yee pointed out: "management innovation can resist risks and reduce costs; technological innovation is the fundamental guarantee for enterprises to walk away from differences, enhance their core competitiveness, and have their own intellectual property rights. How to have the ability that others do not have or have little ability to imitate is the key issue for the leaders of the enterprise.

In addition, it is noteworthy that enterprises should pay enough attention to the upgrading and innovation of quality and technology when carrying out technological innovation. In the process of transformation from manufacturing to creation, we should pay more attention to the quality of growth. Speaking of this, he Ye seems sincere.

　　 Robust layout, build a foundation and build six platforms.

With the smooth handover of the old and new leaders of the Sino Russian Association, the development of the association has entered a new stage. This is a stage connecting the preceding and the following, advancing the future and promoting the further development of the industry. In view of the challenges and opportunities in the development of the industry, how to better promote and guide the healthy development of the industrial enterprises? For this reason, He Ye elaborated the new thinking and overall layout of the joint work.

He ye first explained the overall goal of the 2012 Sino Japanese Association construction. "The organization construction of the association should be more contemporary, the carrier should be diversified, and the service function should be focused on effectiveness. In the future, the most important thing for the association is to integrate all kinds of work so as to form a sustainable and long-term working platform. On the basis of this, we should concentrate our efforts on improving work quality, constantly innovating, enriching and perfecting.

He Ye summed up the basic idea of the 2012 Sino Russian Joint Work Association as follows: building a foundation and creating six platforms.

"Building a foundation" is to build a team of Secretariat work with unity and innovation, high quality service, standardized self-discipline, sound functioning and efficient operation, with a high professional level and an international perspective.

"Create six platforms": first, we should promote the democratic autonomy and self-discipline development of the industry. This includes the chairman's working conference, the Council, the Standing Council, the industry backbone business summit, as well as the Specialized Committee annual meetings and professional forums (such as commerce and Trade Commission, parts and electrical control, etc.); the two is the industry analysis and information dissemination platform based on the industry white paper. These include the industry development planning and various thematic research reports, industry economic operation analysis, industry comprehensive ranking and prosperity index release, industry magazines, websites and other media publicity; and the three is to promote technological innovation ability of the industry as the goal of science and technology guidance and promotion platform. It covers the guide of scientific and technological development, the selection of new products and technological innovation awards, the tackling of industry common technology and research and scientific and technological consulting services; and the four is the brand construction platform with the core of quality improvement and catching up and surpassing. It includes domestic and foreign product quality inspection and quality status report issuance, quality research project funding, quality system guarantee guidance, and evaluation, standard revision and publicity training.

Five is to train all-round training platform for talents. Specific measures include: undergraduate education and Postgraduate Innovative design, joint laboratory and practice base, scholarship system, continuing training and training projects for industry technicians, training of professional managers for senior and middle managers. The six is a platform for market promotion and international exchange based on CISMA. Its purpose is to do well the CISMA of two years, and do well in marketing and international exchanges around CISMA.

Finally, he Ye further stressed that "on a" basis "constantly entrusted the work of the association with new content; on the" six platforms ", we should stress the effectiveness and quality, and promote the orderly conduct of all work. Only in this way can the association become more and more stable and mature on the road of democratization, institutionalization, scientization, long-term effectiveness and effective development.

Looking at the keynote of China's steady economic progress in 2012, sewing machinery industry still needs to get rid of all kinds of complex and unfavorable factors and maintain the continuity and stability of the development of the industry. In this regard, he Ye chairman expressed the ardent hope that the whole industry colleagues rationally deal with the difficulties encountered at present, and focus on the three aspects of independent innovation, quality improvement and the core competitiveness of the entire industrial chain. He Ye stressed: "as long as we strengthen our confidence, change our ideas, take a solid and rational position, and work hard with all our colleagues, seize the opportunities, meet the challenges and take the road of sustainable development, we will create a better development period for China's sewing machinery industry."