Sale Of Coupons Hidden Before Killing Technology
"100 to 100", "50 percent off full court", or even "1 fold up"...
Whether shopping malls or roadside stores, all kinds of clothing discount activities throughout the year.
Huge, eye-catching discount ads are very attractive.
Is it really a "tear sale" or is there another mystery?
Sold for more than 10 years.
clothes
Ms. Liao, who has been in the clothing factory, has been in the mall, and now runs a clothing store of her own.
Yesterday, Ms. Liao revealed to reporters the truth about clothing discount.
Before the discount, the price of the goods is raised.
Miss Zhang remembered the shoes she bought two months ago.
She saw a pair of leather boots at a shopping mall in Xiamen, and 60 percent off of the price made her happy.
I didn't want to go home and put the price of the sole.
Label
After ripping off, she found another price tag.
"The original price of 800 yuan of shoes, directly raise the price into 2000 yuan, and then say 60 percent off."
Yesterday, Ms. Zhang saw the guide "the pit father inside" clues collection, angrily into the guide hotline 968801 reported material.
"It is no secret in the industry to increase the price of goods before discount."
Ms. Liao said that the shopping mall should do activities such as discount, coupons and other activities, which would give notice in advance, which provided ample time for many dealers to increase their prices.
The original minimum rate of increase is the cost of 3.5%, and now it may rise to 8%, or even higher.
Pick up the good stock and take out the stock.
Miss Tsang, who likes shopping, discovers a strange phenomenon.
When there are discount activities such as coupons in the shopping mall, the clothing brands that they often go to are especially few. "Many of them are old ones and can't pick up a few good-looking ones". When the activity is over, all kinds of beautiful styles are coming out again.
"If you observe carefully, you will find that in the shopping mall, you will see
participate in
Discount clothing is mostly domestic small and medium-sized brands.
"Ms. Liu said that some famous international and domestic brands rarely participate in this kind of discount coupons." shopping malls need them to keep up appearances, and they will not be forced to participate. Even if they are really involved, some shopping centres will even share some losses.
As for small and medium-sized brands, in order to reduce losses, they will deliberately sell good sellers or good clothes during the activities, or throw in stock, and take out the backlog of stock to participate in the discount coupons.
Ms. Liao said frankly that the so-called buy 100 back to 50 yuan, on the surface is to fight 50 percent off, actually spent 100 yuan to buy 150 yuan of goods, is to fight 33% off.
The 70 percent off is the bottom line of clothing distributors.
"If it is some brand clothing, a discount of less than 70 percent off is made in a special store or a shopping mall counter, so it is likely that it is a product that has been overloaded for more than 1 years, or a defective defective product.
"Ms. Liao explained that for clothing dealers, 70 percent off is basically the bottom line, and no profit is available. The aim is to revitalize the funds.
Under normal circumstances, clothing agents can retail 3-5 discount price, from the manufacturer to get the goods.
For example, a dress of 10 yuan, the price of the manufacturer to the agent is 30 yuan -50 yuan.
"If a businessman makes a discount of less than 70 percent off, the consumer must have more heart.
"
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