Who Protects The Intellectual Property Rights Of Clothing?
Recently, the company's iPad trademark infringement case is still fermented by Proview Technology (Shenzhen) Co., Ltd., which has attracted much attention from the industry.
Chinese enterprises have raised the banner of safeguarding their rights, and dared to say "no" to the world's tablet computer predators. This has provided many useful inspirations for domestic enterprises to enhance their awareness of intellectual property rights and protect their legitimate rights and interests by law.
For this reason, I associate with the Chinese textile and garment industry, especially the "infringement" of costume design. The copyright and style of some fashion designers are often copied out just a few days ago.
clothing
Enterprises have been "strange" and appear very helpless.
"What can you do if you sue him?" said a clothing boss.
Trademark can be regarded as the core of a clothing brand, an important part of the intangible assets of an enterprise. It is also known as the "immovable banknote printing machine", which can bring excess profits to enterprises.
Paying attention to trademark brand and protecting the intellectual property rights of clothing designers can be regarded as an important link to promote the healthy development of the clothing industry.
But for a long time, our country is lagging behind in the protection of clothing intellectual property rights.
There are counterfeit international clothing brand "fake big" phenomenon, but also plagiarism other people's appearance design, flower design, style design and other aspects.
These frequent phenomena, due to difficulties in safeguarding rights and low cost of infringement, have not been won by the infringed party.
I can not help asking, why is it so difficult to protect clothes?
Reason
There are many aspects.
First of all, the infringement is not clear. You think he copied your creativity, but the evidence is not enough.
A variety of colors, a style of renovation, let enterprises complain.
For example, Guangzhou Huaxin Enterprise Limited has complained about Guiyang snow leopard fur store.
Hua Xin believes that the appearance design of the "double faced lady's coat" produced by a snow leopard by a fur fashion company violates the "double-sided pattern" that the company has just obtained the national design patent.
The matter was later lost.
What is the standard of "double faced" and "double-sided" fabric designs? I'm afraid no one can tell you exactly what happened.
The second is the "zero cost" of infringement, making the "bringing ism" very good in the Chinese clothing industry, and imitating others' clothing styles and patterns in the market can bring them to the market, and the cost of such infringement is very low.
The business will pay some fines, and the clothes will be removed from the counter.
Another is that the laws and regulations are too general and there are no rules to make it difficult to identify infringement.
What are the intellectual property requirements of clothing? The uniformity of clothing design, fabric style and design standards
problem
And the infringement of "subject matter" and so on, and these problems are not solved.
The author thinks that solving the problem of clothing infringement needs comprehensive management.
On the one hand, we should strengthen the atmosphere construction of domestic clothing intellectual property protection, enterprises consciously assume social responsibility, and strengthen self-discipline; on the other hand, we should increase the protection of clothing intellectual property rights, and not tolerate and indulge in the infringement of clothing violations, and find that together with them, the illegal enterprises will pay a lot of cost and even bankrupt.
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Gone are the days when clothes can win consumers. Now consumers are starting to pursue "fashion" and "fashion". Many garment enterprises are looking for overseas fashion designers. Because of the scarcity of domestic designers, the second class designers abroad are booming.
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