• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Cost Disruption Of Clothing Stores Caused By Price Changes In Garment Industry

    2012/2/29 10:35:00 30

    Clothing And Clothing Barriers

    It is said that the Spring Festival in the Spring Festival is the coldest Spring Festival in recent years. But in the heart of the owner of clothing, Jane Kuosheng, his heart is still colder than that of the 39 cold winter.

    Because Jane Kuo Sheng can only watch her in Chongqing Monument for Liberation metropolis Golden Eagle Women's street for 5 years of this small clothing store, step by step to the edge of closing down.

    And he, as a self-made young man, basically has no way to save the situation.


    The pain of an ordinary shop


    5 years ago, Jane Guosheng borrowed tens of thousands of money from friends and relatives.

    Piece of money

    To prepare for women's wear and accessories business in Golden Eagle Women's street.

    After a friend's introduction, Jane Guosheng rented a 7 square meter small door from another boss in the hands of another boss and took over all the clothing business in the store.

    Since then, Jane Kuo Sheng has owned a small clothing store and has entered the ranks of clothing distributors.


    For women in Chongqing, Golden Eagle Women's street is unmanned and unknown.

    When the first two years took over, Kuo Kuo Sheng did not know much about the clothing business, but the popularity of Jin Ying women's street easily accepted the young man who had just entered.

    In the words of Jane Kuosheng, "at the very beginning, in fact, I didn't fully understand why there are so many people who sell well, and every time they haven't had time to think about it, the goods have been sold out in two days."


    In the Golden Eagle Women's street, like all the people in the clothing and clothing business, Jane won less than half a year's time to fully adapt to the market's bargaining atmosphere throughout the market.

    "The business in those two years is really good. Basically, there is no need to worry about the goods being sold."


    Before and after September 2009, the Golden Eagle Women's street had undergone the overall relocation, and the overall planning should be merged with the nearby business circles.

    The business conditions of some businesses have been affected, but even so, women's street after merger and consolidation can attract many young women to spend.


    Since taking over the shop, the business of Jane hawk on the Golden Eagle Women's street is basically in the state of making money.

    But from the second half of 2010, the business of Jane Guosheng gradually faded. Until the eve of the Spring Festival, the store almost came to the brink of closing down.


    For his own experience, Jian Guosheng said he had seen some fragmentary reports in Chongqing's local media since last year. He said that some of the bosses in the clothing business decided to put the facade out of the market because of the sharp decline in sales, and intend to go away.

    "I didn't expect anything in the newspapers to happen to me. Sometimes I told others that I felt hopeless."


    Stores can't afford price wars.


    When asked why there is a situation today, Jane Kuosheng sighed to the reporter of "textile and clothing weekly", "I think I know it is a bit late."

    In 2010, Jane Guosheng's friend in Chaotianmen's clothing wholesale market told him about Taobao shop. Jian Guosheng was very interested at that time, but there was no extra reason for seeing the shop.

    careful

    Study this problem.


    In the past two years, the number of customers in Jane's store is less and less, and most of the guests who are interested in it are gone after enquiry.

    Gao Yan and Jane Guosheng, who also run the costumes of the vines of the Golden Eagle Women's street, have similar experiences.

    She said that it was no problem to sell 200 thousand yuan a month, but it began to slide slowly last year. Now it is almost 100 thousand yuan, and the overall decline is more than 40%.


    Speaking of the reasons for the decline in business, many shopkeepers have said that the goods on the Golden Eagle Women's street are not very different from those on Taobao. The price of the clothes that are close to the style is only about 40 percent off of that of the physical store.

    Besides, the price of clothing has been rising all the time, and the price on the Internet is relatively lower.

    "Online shop does not need water and electricity, nor high rent. As long as they compete with us in price war, the physical store must lose."

    Gao Yan said.


    Hu Shaofu, who is doing business in Chaotianmen's Tai Zheng clothing wholesale market, told reporters a detail: 5 years ago, the number of goods sold by Hu Shaofu to the shop was less than that of the 1/10. But in the past two years, the quantity of online shops has increased rapidly, and the quantity of online stores and physical stores has been very close last year.

    Hu Shaofu has never seen such a rapid change in his 11 years of clothing wholesale career.


    Rent and price battle


    Small clothing stores are hard to do, but the flagship stores of famous brands are also having a hard time.

    Not long ago, the Nike store in Nanjing West Road, Shanghai, had publicly stated that the store was forced to close due to the reasons of the property owner.

    According to the reporter's investigation, Nike's "property side reason" is directly related to the rental price increase of Nanjing Road business circle.


    With the approaching of the tenancy period, the rents of Nanjing Road commercial circle are also rising.

    Nike acknowledges that since the rental price of shops in Nanjing Road store of Shanghai Nike exceeded the expectation of the leasing company, the property side and Nike have terminated the lease agreement in advance.


    The reason why property companies choose to withdraw from the business circle in advance is that the rent price of business circle has risen to a certain interval, which is beyond the price that most merchants can afford, which will inevitably affect the sale of commercial real estate in the commercial area, which may eventually lead businesses to be unable to endure the excessive rents of stores and close their businesses.

    Because Nike has realized this, simply choose to terminate the agreement ahead of time.


    In a sense, Nike is willing to reach an agreement with the property owner to terminate the lease of the shops in advance, which is actually a long-term strategic consideration, because when the rent rises and the operating cost of the store is too high, the performance of single store will be affected, and even touch the bottom line of the profit of the store.

    Therefore, rather than long-term losses, it is better to shut down and endure a short period of pain.


    In fact, no matter how low-end clothing is made in Chongqing.

    business

    Kuo Kuo Sheng and Gao Yan, or Nike's flagship store on the road to Nanjing, Shanghai, are in the background of high business costs. Large and small clothing brands are trying to ensure the profits of the brand and maintain the normal operation of the store through the same means of raising the selling price of the single item.

    As long as the clothing brand wants to use this simple and mechanical way to achieve profit growth, today's consumers will constantly complain about the high price of clothing.


    On the other hand, when the price of clothing is higher and higher, consumers will not necessarily buy it.

    This is like a battle. When the profit growth of the brand is lost to the rent increase, there will be a small shop closing down and a big shop closing.

    According to Laifang's latest research report, the rental of shops in Beijing and Shanghai will increase by about 15% this year.

    In the past, most local brands regarded the losses of the first tier gold trading areas as advertising expenses, and valued their publicity role.

    • Related reading

    Hermes Meets "&Nbsp"; Who Will Fight For The Brand Competition?

    Instant news
    |
    2012/2/29 8:45:00
    28

    European Federation Of Apparel And Textile Industry Supports Anti Counterfeiting Agreements

    Instant news
    |
    2012/2/28 11:57:00
    24

    Puning, The Most Promising Commodity Market In Clothing Trade, Is &Nbsp.

    Instant news
    |
    2012/2/28 11:49:00
    104

    Pleasant Goat Clothing Or Skin Allergy

    Instant news
    |
    2012/2/28 11:46:00
    26

    "International Box Design Online" Launched The "Online Paper" Column.

    Instant news
    |
    2012/2/25 10:15:00
    37
    Read the next article

    Paul&Shark2012 New Products For Spring And Summer Clothing

    Italy's top casual wear brand Paul & Shark (Paul and shark) will play a new 2012 spring summer series in the evening of March 15, 2012.

    主站蜘蛛池模板: 亚洲国产精品无码久久久秋霞2| 最近最新中文字幕免费的一页 | 合租屋第三部小雯怀孕第28章 | 一本一道波多野结衣一区| 免费h视频在线观看| 狠狠色综合TV久久久久久| 无码人妻H动漫中文字幕| 国产一区风间由美在线观看| 久久久久亚洲av成人网人人软件| 老妇bbwbbw视频| 永久久久免费浮力影院| 婷婷开心深爱五月天播播| 公和我在厨房好爽中文字幕| 中文精品久久久久国产网站| 草莓app在线观看| 成年免费视频黄网站在线观看| 国产成人亚洲精品无码车a| 久久精品国产亚洲av麻豆色欲| 香蕉在线视频播放| 无码一区二区三区在线观看| 又黄又爽又色的视频| 中文精品无码中文字幕无码专区| 羞羞漫画小舞被黄漫免费| 恸哭の女教师大桥未久| 伊人久久久大香线蕉综合直播| 99久久免费只有精品国产| 男女午夜免费视频| 国自产拍亚洲免费视频| 亚洲另类第一页| 天堂中文www资源在线| 欧美日韩国产人成在线观看| 国产精品亚洲αv天堂无码| 久久综合九色欧美综合狠狠| 色偷偷8888欧美精品久久| 无码人妻精品一区二区三区久久| 午夜精品久久久久久| 99热久久这里只精品国产www| 特级毛片全部免费播放| 国产精品电影在线| 亚洲另类自拍丝袜第五页| 黄色片在线观看网站|