Is BELLE Able To Smooth Customs Clearance?

Overnight, the shoe market suddenly began to rise.

In November 14th, Zhu Xianggui, who was regarded as the elder brother by the shoe industry boss of Wenzhou and even the whole country, was suddenly replaced by BELLE's "Sheng Bai Jiao".

In the past twenty or thirty years, Zhu Xianggui, a strong elder brother of Wenzhou shoes bosses, has become the spiritual pillar of China Leather Association to some extent.

The elder statesman, who had just been put on the wings of the capital, was thrown off the horse by the new lady who had just installed the capital wings.

The gravity of the matter is much more than that.

In May 23rd, the BELLE stock exchange was listed.

According to the closing price of the day, its total market value reached HK $67 billion, which far exceeded the Gome value of HK $38 billion and became the NO.1 of the Hong Kong Stock Exchange's mainland retail market in one fell swoop.

In August, BELLE spent 380 million yuan to acquire Fila; in October, BELLE acquired 600 million yuan for MII Li; in November, BELLE acquired the company's brand, including its own brand and its brand.

Plus the original BELLE, Teenmix, Staccato, he, FATO, Jipijapa, Zhen Mei Shi and Bata, Nike, Adidas, Reebok, Reebok, Kappa, Mizuno, Levis and other sports leisure clothing brands, now have nearly 25 brands, and do not include a famous brand of casual shoes that is rumored to be negotiating the general agent in Italy.

It is foreseeable that in the next one to two years, BELLE will have more than 30 brands.

A super hegemony of the retail industry is emerging.

Traps are hidden. However, even though no one has really threatened BELLE at present, even though BELLE has stirred up a pool of spring water in Wenzhou and even the whole country, BELLE's road to the super hegemony of the retail industry is doomed to be unfair.

First of all, it is the difficulty of changing women's shoes into men's shoes.

Before the launch of BELLE, it has a strong appeal among female white-collar workers. The popularity of women's consumer market is one of the core reasons for BELLE to surpass Gome in the capital market.

Now, if BELLE wants to be a real super superpower in the retail industry, it must undertake a series of fast and ruthless mergers and acquisitions.

Santi's actions can be seen as the signal of Sheng Bai pepper's march to the men's shoes market. But for BELLE, who is committed to managing women's shoes, from low-key operation to high-profile listing, the psychological and cultural integration brought by different consumer groups, and the integration after merger and acquisition, it is a big challenge for BELLE management.

Next is the bumpy road after being held by capital.

In the past, Sheng Bai Jiao could quietly stay in the deep pool closed for training, and could plan the future quietly.

Listing has made BELLE more powerful, but the requirement of capital profit is destined to make BELLE rush into the fast lane quickly.

BELLE, which has been hostage by capital, has been faced with new pressure in the short time.

Third, without the contradiction between the loneliness of the opponent and the pursuit of death, the decision is more difficult.

Before listing, low-key BELLE can grow up quietly, and thousands of peers can learn from each other. Now BELLE is looking forward to its pride, sitting in the capital chariot car with thick armour, advancing bravely, whether it is a cliff or a trap, only to try it on its own; on the other hand, the first listing has stimulated the listing of the whole footwear market, and a large number of former partners have crowded onto the road of listing.

BELLE, after becoming a public company, faces enormous challenges of uncertainty.

But once successful, the super hegemony of the retail industry is beyond BELLE.