Who Will Dominate The Footwear Industry In China In 2007?

2007 has passed quietly. During this year, the footwear industry has experienced an extraordinary year. The domestic shoe industry has experienced some setbacks, but it has also made the footwear industry develop towards a more benign direction. Some shoemaking enterprises are beginning to think about the changes and start looking for a strategy to overcome the difficulties.

At the same time, the role of powerful enterprises in the whole industry has been highlighted. The so-called "chaotic times" has become heroes. In 2007, who played an important role in the stage of China's footwear industry?

Who has become the protagonist of this stage?

Let's talk about the heroes of the shoe making industry in 2007.

1, Wang Zhentao: "marketing hero" commentary: in the face of the EU anti-dumping, AOKANG is one of the few enterprises to fight against, and also the most resolute and defended enterprise.

"Overnight," AOKANG's reputation has been greatly improved. AOKANG's reputation has been echoed throughout the world. It can be said that AOKANG should take anti-dumping actions, so that most media around the world will make a long-term and positive advertisement for AOKANG free of charge.

In 2007, AOKANG became a supplier of leather goods for the 2008 Beijing Olympic Games, thus gaining a valuable "ticket" for Chinese enterprises to join hands with the 2008 Olympic Games.

And invited the "Asian flying man" Liu Xiang as spokesperson of AOKANG leather shoes, as the special ambassador of AOKANG Olympic dream action.

In addition, in 2007, AOKANG devoted great efforts to charity, disaster relief, donations to poor students, poverty scholarships, grants and Olympic Games, so that AOKANG's love dandelion was sprinkled to many people who needed help.

At this point, AOKANG not only set a brilliant image in the industry, but also won the trust of the public.

Therefore, it should not be too much to comment on Wang Zhentao, President of AOKANG group, as "marketing hero".

2, Wang Hai: comment on "reforming heroes": with the spit flying on all sides, Wang Hai took off the "red hat" of "double star shoes" and made the "double star shoes" known as "the last dinosaur in the state shoemaking enterprise" become history, and since then embarked on the road of privatization.

The reform of Binxing also pushed Wang Hai into the whirlpool of public opinion. As he said, he was the innovator, pioneer and successor of the reform, and also "Survivor".

As for the merits and demerits of this reform, it is for the world to comment. But in 2007, the title of "reform hero" in the footwear industry was beyond him.

3, Qian Jinbo: "science and technology hero" comment: the achievement of Red Dragonfly Group led by Qian Jin Bo in 2007 is remarkable at the level of technological innovation. First of all, we work together with RSscan, a famous international sports shoes R & D company, to build China's first sports shoes R & D production base, take the lead in creating a new technology import mode in the industry, and then launch the first pair of sports shoes in China, and sponsor "Chang'e-1" to strengthen the technological connotation of Red Dragonfly brand, while improving the image of low technology content in China's manufacturing industry.

Therefore, the medal of "hero of science and technology" in China's footwear industry in 2007 should be awarded to Qian Jinbo.

4, Zheng Xiukang: "quality hero" commentary: in 2007, Kangnai won the first prize in China's management field, the national quality award.

The national quality award, like the American Baldrige prize, is awarded only to outstanding enterprises with outstanding performance.

The selection procedure of the national quality award is also more complicated than the examination of the listing of enterprises.

As the first enterprise to win the "National Quality Award" in China's shoe leather industry, Kangnai has also stood the test of the international market. It also means that China's footwear industry has begun to rely on its quality to stand on the international market.

At present, Kangnai stores have entered the commercial gold zone of Paris, and have opened 120 stores in Europe, America, Asia and Africa.

It seems that the quality of Kangnai shoes is really good. Zheng Xiukang is also worthy of the "quality hero" of the footwear industry in 2007.

5, Ding Zhizhong: "listed heroes" comment: in July 10, 2007, Anta listed on the Hongkong stock exchange and detonated a new round of listing boom in sports brands. 361 degrees, hi tilong, Jordan, gold lake, Hongxing Erke and other brands also began to actively prepare for listing.

Since 2003, Ding Zhizhong, President of the United States, has brewed Anta's stock market. He regarded it as an opportunity for self revolution.

He has been looking for external forces to drive Anta's pformation.

As a family background enterprise, Anta inevitably encountered some internal resistance. Ding Zhizhong persuaded the whole family to change from personal ownership to social ownership in the long run.

The listing of Anta is a new start for Anta itself and Jinjiang enterprises.

6, Zhang Zhiyong: comment on "creative hero": Zhang Zhiyong is CEO of Lining sporting goods Co. Ltd.

In 2007, Lining failed to become a sponsor of the 2008 Beijing Olympic Games. Under pressure, Lining adopted the "roundabout way" strategy in the Olympic Games strategy, and also played a lot of new tricks: if he did not sponsor the whole event or sports team, he would sponsor reporters, program hosts or athletes. He could not become a sponsor of the Olympic Games, he would cooperate with the CCTV Olympic Channel (CCTV5), and would not be able to sponsor the Chinese Olympic team to sponsor the foreign Olympic team.

Zhang Zhiyong described this method as "spending money and doing great things". After all, the survival environment that Lining faced was: before the interception of international brands such as NIKE and ADIDAS, after that, Anta and other domestic brands were catching up.

7, Xu Zhihua: "NBA off-site hero" comment: Although the title of the card is deputy general manager, Xu Zhihua is already a new generation of PEAK group leaders.

It is under his trader's hand that in recent years, PEAK has created a new mode of sports marketing, PEAK mode, which is recognized by the industry as a new strategy of internationalization.

Because of the successful implementation of this model, PEAK broke through from the two or three line brand to become a new brand emerging in the international market and with unlimited potential.

In 2007, PEAK had an indissoluble bond with NBA. First, it concluded strategic cooperation with NBA in November. In December 19th, it signed an agreement with Yi Jianlian's NBA bucks and became a multi-year strategic partner. It became the first ad campaign to cooperate with the NBA bucks in China's famous sports brand so that Chinese consumers could see PEAK in the Bucks home soon.

8, Zhang Huarong: "guide hero" comment: Zhang Huarong, chairman of Huajian group, is known as "godfather of Chinese women's shoes".

The most important reason for Zhang Huarong to become a godfather figure is that he has led his enterprises to walk out of their own path of growth and development under the OEM foreign capital squeeze mode and become a model and example for many domestic enterprises to learn.

Can be called "Godfather" is still in his sense of responsibility for the industry, the cultivation and concern for employees, the industry's "father" or "elders".

In conjunction with Pouchen, the world's largest footwear enterprise group, the largest footwear research and development center in China was built. At the Chengdu footwear Summit Forum in 2007, in response to many doubts and fears about the future development prospects of China's footwear industry, Zhang Huarong responded to these one-sided ideas with the summary of "world weight", "quality of China", "technology content", "capital content" and "national strength".

9, Deng Yao: comment on "capital operation hero": Deng Yao, chairman of BELLE international board of directors.

In 2007, under his leadership, BELLE was officially listed on the HKEx.

After the listing, it bought the FILA China trademark for $48 million, acquired the miyali brand with HK $600 million, and signed an agreement with Jiangsu Sunda Group Co., Ltd., to invest 1 billion 600 million yuan to acquire the latter 5 wholly owned Affiliated Companies. Subsequently, it announced that it would purchase all the rights and interests of Shanghai's Yong Xu, the mainland shoe maker, with RMB 563 million.

Deng Yao's courage and courage in capital operation had to be feared. So in 2007, as a "capital operation hero" of shoemaking industry, Deng Yao was also appropriate.

10, Zhu Xianggui: "pforming heroes", Zhu Xianggui, chairman of Jiangsu's group, sold all the shoemaking assets of the sum group for 1 billion 600 million yuan in a series of exclamation and doubt.

It may be a problem for the internal management, perhaps to repay the loan from the bank. In short, the majority of Jiangsu's eyes, "the first Chinese shoe king of China", such as "Lenovo" and "Haier", will really bid farewell to the shoe industry.

Some predict that after that, it will switch to the thermoelectric industry.

Because today's thermoelectric industry has become the most stable source of profit for the group besides shoe making industry.

Zhu Xianggui has also publicly stated that he is going to build an environmental protection thermoelectric industry group.

The dream of "world shoe king" has disappeared, but people expect to launch a thermoelectric "aircraft carrier" from the two days.