The Olympic Games Will Soon Be The Pride Marketing Of Private Shoe Enterprises.

2008 the Olympic Games will soon be held. For the Olympic sponsoring enterprises, it will be a battle that can only be won but not defeated.

Private enterprises are also fighting hard for the Olympic marketing.

Liu Xiang, a mysterious flying hand in Beijing, was spotlight in the news Hall of the Olympic Sports Center of Beijing in November 22, 2007. More than 100 media reporters have witnessed another peak moment for the Chinese shoe industry to attack high-end international brands: the "Asian flying man" of Liu Xiang, a western style dress and leather shoes, formally joined the Wang Zhentao group, AOKANG leader of China shoes king, and acted as a special ambassador for AOKANG's Olympic dream action to help the AOKANG group launch a series of Olympic champions dream activities.

Just before that, Liu Xiang has just signed a contract with Cadillac, the world's top luxury car brand.

If asked, which sports star is most worth looking forward to in 2008?

No doubt Liu Xiang.

Since the birth of the 12 second 88 record, Liu Xiang's basket of cooperative gold eggs will go to anyone's questions.

As we all know, Liu Xiang is very harsh in choosing cooperative brands.

Signing Liu Xiang is half the success of big Olympic marketing. It is the dream of brand marketing for many enterprises.

Nike, Coca-Cola, VISA, Erie, Amway Nutrilite, Cadillac...

Looking at the brands that have been signed with Liu Xiang, it is easy to see Liu Xiang's influence in the global business community.

According to the insiders, AOKANG joined hands with Liu Xiang not only to strengthen the positive significance of AOKANG group as a supplier of leather products for Beijing 2008 Olympic Games to promote the 2008 Olympic Games, but also to show the strong strength of AOKANG group as a Chinese private enterprise, and prove that the Chinese footwear industry has the strength and determination to enter the international high-end brand.

Lenovo's announcement of a series of Olympic champions' dream action by AOKANG group and the news of "leather shoes boss spending 100 million yuan" announced by the industry all seem to imply that China's footwear giant, which has won the leading position in China and has successfully started internationally, is beginning to make a great effort to carry out its plan to rob the international high-end market.

What kind of clothing should the Chinese delegation wear in the 2008 Beijing Olympic Games opening ceremony?

As a sponsor of the Beijing Olympic Games, Heng Yuan Xiang threw this responsibility to the whole world in December 22, 2006. They launched the Beijing Olympic Games 2008 Chinese sports delegation etiquette equipment design competition at home and abroad, and openly solicited design schemes at home and abroad.

Since the start of the event, the Olympic dress problem of Chinese athletes has become a topic of great interest. A controversy surrounding the whole country has surged around the issue of multiple choices.

In addition to the controversial Hanfu, the choice of clothing styles such as Tang costume, Qipao and Zhongshan clothing has also become the focus of attention and controversy in this Olympic ceremony and equipment competition. It is obvious that Heng Yuan Xiang gave this multiple choice question to the public, and the result was to let people pay attention to and identify with Heng Yuan Xiang brand in their own participation. This is obviously a careful planning.

Liu Ruiqi, the head of the enterprise, points out that sports marketing is not a gamble. Heng Yuan Xiang will take the Olympic Games as the central point of his overall market development, and develop his advertising, public relations and other activities around the Olympic Games, and strive to turn sports into a market platform for customer experience.

Recently, Heng Yuan Xiang officially announced the details of the "ceremony and equipment design competition for the Chinese sports delegation of the Beijing 2008 Olympic Games" in Beijing as the sponsor of the Olympic ceremonial dress sponsor of the 2008 Olympic sponsors in Beijing.

In the rules, the design concept of "Olympic dress" has been positioned: the elements of Chinese history, the wisdom of the moment and the concept of future, to show the spiritual outlook of the contemporary Chinese.

Heng Yuan Xiang's Olympic marketing tour has been getting better.

BEIFA, a small factory with only more than 30 people, has developed into a Chinese pen making industry with more than 5000 employees and annual sales revenue of over 1 billion yuan. It then smashed the Olympic brand "promotion fee" of 200 million yuan, and became the first private enterprise to set up Olympic franchisee, franchised retailer and stationery exclusive supplier. Its name is BEIFA.

In April 2006, BEIFA became the first exclusive supplier of stationery in Olympic history.

"We did not meet competitors.

When everyone was hesitant, BEIFA had a great passion.

BEIFA brand director Li Baiying said.

Facts have proved that this campaign has won such a relaxed victory on BEIFA's quick decision.

"We need to know that if we hesitate for half a year, even if we spend three times the cost of sponsorship, we may not be able to create this history."

In the year when BEIFA became the exclusive stationery supplier of Beijing 2008 Olympic Games, Staples ranked the 500 largest in the world and the largest office supplies company in the world, Staples, as the sole supplier of office furniture for Beijing 2008 Olympic Games. In July of the same year, Japan's largest office supplies supplier "Guoyu" became the office space design service supplier of Beijing 2008 Olympic Games.

Today, with the help of the Olympic platform, BEIFA will eventually develop from a single manufacturer to an integrator, operator, retailer and supplier of all kinds of strong brands.

Now, half a year from the Beijing Olympic Games, BEIFA has successfully utilized the Olympic Games to realize its own strategic pformation, and has led the entire stationery industry to develop towards its own brand.

Li Baiying said, judging from the current situation, we have been very successful in sponsoring the Olympic Games. We used to be OEM foundry, but there was no sales in China. After sponsoring the Olympic Games, BEIFA quickly established 600 counter channels in the country, and successfully converted from a OEM factory to a brand stationery supplier. At the same time, this new business mode led the whole domestic stationery industry to follow suit, and everyone began to adjust to the direction of "channel service brand".

At the end of the interview, Li Baiying revealed that BEIFA has begun to gather information about the London Olympic Games and consider whether to continue the Olympic marketing strategy.