Wenzhou'S Clothing Bugle Into The Electricity Business Assembly

A warm clothing enterprise, which was originally mainly based on processing, achieved over 150 million yuan in Internet sales over the past 3 years with the help of electronic commerce.

Such a growth rate has indeed made Wenzhou small and medium-sized.

The Wenzhou clothing trade association personage introduces, this docking meeting is a content that Wenzhou garment industry holds together to develop electric business operation.

At present, the chamber of commerce is integrating e-commerce services outsourcing third party organization, domestic e-commerce platform, Wenzhou e-commerce marketing and logistics gathering venue.

Progress:

Accelerating the pace of e-commerce in garment industry

"French pie, UIP,"

Chen Qixiang, Deputy Secretary General of the Wenzhou clothing trade association, said that about more than 50 Wenzhou clothing enterprises were now in Tmall. There are more than 70 Wenzhou garment enterprises with the intention to open up electricity supplier channels, mostly small and medium-sized brands.

Although Wenzhou's clothing brand has stepped up Tmall's pace, it is still lagging behind Hangzhou, Ningbo and other places.

I interviewed a general manager of clothing company in our city.

The other side indicated that although very wants to intervene, but oneself is not familiar with this piece, is still looking for the manpower to start.

He said that in the last few months of processing off-season, several samples are ready to be sold online to try and sell experience.

There are similar situations in the other bosses contacted by reporters.

Visible, small and medium-sized brand clothing enterprises alone to break through electricity providers still have some difficulties.

Chen Qixiang said recently that he was looking for the marketing center and the logistics center of the clothing business center in the urban area of Wenzhou. He was ready to let some small and medium-sized brands interested in starting the business to work together to facilitate sharing information, talents, outsourcing services, logistics and other resources, so that the enterprises could operate the electric business rapidly at the right cost.

In addition, he also made a special trip to

According to the assumption of the Wenzhou clothing trade association, the clothing enterprises of Wenzhou small and medium-sized brands are exploring the way of electric business, and are ready to take the way of centralized operation. All enterprises gather in an office place, and introduce the service providers, logistics companies, personnel training, banks and other units to cultivate a new sales industry.

Voice:

Expect e-commerce support policy

To develop e-commerce is based on a strong manufacturing industry.

Taking Wenzhou's clothing industry as an example, Wenzhou's clothing brand has obvious advantages, especially the advantages of high-end menswear R & D and manufacturing.

However, Wenzhou clothing e-commerce does not seem to have an advantage at present. Its start is relatively late, and its development level is lagging behind Shanghai, Hangzhou and Ningbo.

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In mid December of last year, the Wenzhou clothing chamber of Commerce organized more than 30 member enterprises to inspect several business enterprises in Hangzhou and Ningbo.

The delegation visited the GXG and Tonlion brands in Ningbo, and found that after entering Tmall online shopping platform in 2009, to 2011, the annual sales volume of GXG brand network was 150 million yuan, and Tonlion brand network annual sales volume was 200 million yuan.

Tonlion brand e-commerce logistics concentration area of more than 20 thousand square meters, delivery area average delivery of 3000 pieces, promotional activities during the day the highest shipment of 40 thousand pieces.

On the occasion of the clothing special meeting, the 2 clothing brands "Dier Marge" and "nanwen dress" invested by Wenzhou people in Hangzhou introduced their business development path to the participating Wenzhou enterprises at the scene.

The manager of "Dier March" brand is Cangnan people, originally clothing processing.

After the brand entered the Tmall platform in 2009, its sales volume is now at third of Tmall men's clothing, and sales of some single items reach more than 35 thousand.

At the two sessions, there were many suggestions on accelerating the development of e-commerce in Wenzhou.

Wu Nanyou, member of the CPPCC, pointed out in the proposal of "speeding up the development of Wenzhou electronic commerce and upgrading the economic pformation of the service entity", that there are only less than 1500 traditional enterprises in Wenzhou to carry out network retail, accounting for 5% of the number of retail enterprises in Wenzhou shoes and clothing, and the atmosphere of the retail electronic business of Wenzhou is far from enough.

Jiang Shenshen, a member of the business community, mentioned in the proposal to speed up the development of e-commerce in Wenzhou (clothing). Wenzhou is in urgent need of a gathering center for electric business. From talent to service companies and logistics introduction, this can speed up the development of enterprises in the business sector.

Zheng Chenai, chairman of the Wenzhou clothing trade association and chairman of the Wenzhou clothing business union, expressed the hope that the government can refer to the relevant e-commerce support policies promulgated by Hangzhou and Shanghai, foster the environment and talent introduction policy of Wenzhou's electricity supplier development, and at the same time start the operation center and logistics center of Wenzhou electric business.