Support For "Flying Men" To Prosecute Sports

　　 Xie The company (Nike) recently told reporters that it supported Michael Jordan Jordan Michael. Physical education (hereinafter referred to as "Sports").

This move has attracted the attention of the company and the sports company for ten years.

Yu sports told our reporter that no legal document was accepted by the Chinese court to accept the lawsuit, but Michael Jordan's claim was not clear.

Before the company made the above statement, there were rumours that Michael Jordan was the behind the curtain for the prosecution of sports, and that the sensitive time to promote the sport before the listing of sports was aimed at preventing sports. list And then weaken the opponent's threat to himself.

The company has no positive response to reporters about whether it is a question of "behind the scenes pushing hands". "We support Michael Jordan's efforts to protect his brand, his name and his customers in China," he said in a statement. Michael Jordan is not only the most representative athlete, but his name is also the pronoun of outstanding athletic performance and high quality product. We understand that this is a very important event for Michael Jordan, and we also support his efforts in this matter.

In fact, the "grudge" between the company and sports is not only present. As early as 10 years ago, he had objected to the application for trademark registration of sports. In February 22, 2002, the company raised objections to the Trademark Office on the left hand dribbling mark of athletes who had the Chinese pinyin "QIAODAN" and "Chinese" words. Then, in the same year, the company also raised 6 trademark objections. In 2007, the company objected to the trademark of the sportsman's right hand dribbling, and all the 8 objections were rejected.

In 1980s, he worked with Michael Jordan to create one of the sub brands of the basketball board, "Air Jordan". In December 2001, the sports application pattern was registered trademark athlete's left hand dribbling trademark. In April 2002, the sports also put forward the trademark application of pinyin "QIAODAN" and "Chinese".

In a long period of time, the products of sports and Air Jordan products were in the state of "well water does not attack rivers".

From the price point of view, in the first half of 2011, the average selling price of sportswear was 48.91 yuan per piece, and the average selling price of footwear was 80.64 yuan per pair, much lower than the price of the "Air Jordan" series.

In the sales market, there is little overlap between sports and sports. The multinational sports brand products are positioned as high-end sports equipment, and the target consumer groups are those with higher incomes in metropolitan life. The products are priced at a higher price, and the market and main customers are concentrated in the economically advanced one and second tier cities. The shop owners are located in the middle and high-end shopping malls in major cities. The local sports brands such as China are at the two or three tier cities, even county and municipal level cities, and the main competitors are [9.55 0.74%],

If yu sports focus on the development of future business outside basketball, it may not cause concern for Michael Jordan or company, but this is not the case.

In recent years, basketball shoes are one of the main promotion and application fields of sports. Every year, the new sports shoes and clothing products are nearly 2000, and basketball products rank first.

Basketball shoes, including footwear, play a more and more important role in the sports business structure. In 2008, 5 million 750 thousand pairs of sports shoes were sold, achieving sales of about 490 million yuan, an increase of about 96% over the previous year. In 2009, the company sold 8 million 550 thousand pairs of shoes products, achieving sales of about 720 million yuan, an increase of about 49% over the previous year. In 2010, the company sold 13 million 600 thousand pairs of shoes products, achieving sales of about 1 billion 180 million yuan, an increase of about 63% over the previous year.

Sports is also expanding the production capacity of footwear. In the future, it will invest 495 million yuan to expand its footwear production base and invest 129 million yuan to improve its R & D capability. In 2001, the application for the registration of sports trademark which was still in the "juvenile stage" has put the sport on pins and needles. After 10 years, there are enough reasons to support Michael Jordan to sue. But it is still not a mystery to decide whether to be "behind the scenes".