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"Two Sessions" Proposal: Textile Industry Must Rely On Brand To Get Out Of International Predicament.

2012/3/5 15:21:00 41

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The international economic environment is in the doldrums, the European debt crisis is further expanding, consumer confidence is not strong, while domestic costs continue to rise, workers' wages have risen by more than 10%, and the exchange rate of the renminbi against the US dollar is slowly rising.

In 2012, foreign trade orders, which should have been favored by many factors, were lost in season. Many orders were pferred to nearby low-cost countries, and even to textiles.

Clothing enterprise

Growth is difficult.

The eleven National People's Congress, the largest down garment enterprise in China.

Bosideng

Gao Dekang, chairman of the group, proposed a motion in this year's "two sessions": "the textile industry must rely on the brand" to get out of the international predicament.

He told reporters that with the acceleration of the adjustment of the national industrial structure and the appreciation of RMB to a certain extent, some textile and garment enterprises have no profit margins and can only choose to withdraw from the export market. Those who plan ahead in advance, actively promote product quality and create their own brands, will have a bright future and get new opportunities for development.

Representative Gao Dekang said that in June last year, Bosideng spent 300 million yuan to buy a building near Oxford street, London, which will be opened before the London Olympic Games this year, including men's wear and clothing.

Down Jackets

The flagship store, which includes four seasons, and set up the European headquarters of the company, is an important step in the process of Bosideng's internationalization.

He said domestic labor costs continue to rise, while in Vietnam, Kampuchea, Bangladesh and Indonesia, clothing industry labor costs are still very low, and Chinese clothing in the international market low value-added, popular products production 30 years of invincible hands are gone.

Under the current economic situation, textile and garment enterprises must change the mode of cost oriented competition and price competition. They must extend to the two sides of R & D and after-sale service, turn to develop the international market with their own brands, and win new competitive advantages in the international market by service, product quality and value-added products.

For this reason,

Gao de Kang

The representative suggested that the government should foster the main body of foreign trade enterprises, encourage and support the import and export enterprises to improve their management level, enhance their technological content, expand their own intellectual property rights and export their own brand products, encourage export enterprises with potential for development to seize the opportunities, take the initiative to go out, actively explore the international market, and hope that the state can introduce a comprehensive and supportive policy for the export of their own brands.

Governments should innovate and explore the international market.

Actively inviting foreign trade associations and famous foreign brands to visit famous domestic enterprises and build communication platforms, organize enterprises to participate in overseas influential exhibitions, promote enterprises to increase their overseas sales and exhibitions, organize more attention to the construction of foreign trade platform, create a number of national exhibition platforms, network information platforms and domestic and foreign trade centers; while consolidating traditional markets, increase support for emerging markets.