After 80 Yuan, 150 Yuan Started Selling Lovers Online &Nbsp, And The Output Value Has Reached Tens Of Millions.

Liu Xun said that in addition to grasping the style, fabric, color and fashion factors of clothing, it is also important to sell pictures on the Internet.

Starting from 150 yuan, selling online.

It starts at 150 yuan.

Sell couples Online

Liu Xun grew up in an ordinary peasant family in the Youth Town, and his workshop was located on an old street in town.

Yesterday, the reporter came to the birthplace of "Bai Lu" - Chongqing Qingyang Clothing Co., Ltd., to see Liu Xun, a pioneering pioneer in the 1980s. He was a little slender. He spoke slowly, showing a few mature and steady peers.

After entering the factory area, three archaize buildings came into view, as if they were in the big house of a large family.

But inside the factory is a busy scene: hundreds of workers are busy colourful.

In 2005, he saw an article on "online shop opened by civil servants", which touched his idea of setting up shop online.

On the second day, he spent 150 yuan on 5 sets of hot stamping lovers' clothes and sold them on Taobao.

To his surprise, 5 days later, the 5 outfits were sold out, and 10 sets were still out of stock.

According to the buyer's demand, he keeps coming in.

A month later, the grade of Taobao shop has risen to a drill.

In less than a year, he made 60 thousand yuan.

Sellers with higher credit rating

How can we get rid of him?

Liu Xun, who had some savings, was not satisfied with the status quo. He saw the poor quality of the hot stamping. He decided to go to the developed coastal areas to learn printing technology.

In his own words, this time it was his other way of thinking, and many of his colleagues were still immersed in the high return time brought by the hot work. He had already looked ahead.

"At that time

For many people who define lovers' clothing as advertising shirts, Liu Xun thinks it's a big mistake.

In his view, the couple costumes and parent-child clothing are called emotional clothing more appropriate, consumers will also consider the style and practicality, we must innovate according to needs.

"The first couple will wear the same pattern as men and women. Maybe they will have different patterns, but now we will consider men to make T-shirts, women to make skirts, and children's clothes in parent-child clothing will be more lovely than adults."

In 2007, Liu Xun returned to his hometown to build a workshop of more than 2000 square meters, and set up his own company. He also played the brand "Bai Lu" of the couple costume and his parents.

There has been a trough.

Almost lost all their belongings.

There was a rush in Liu Xun's heart. He admitted that he had encountered a trough during his pioneering work.

In 2006, Liu Xun was 26 years old. At that time, he did not have his own clothing factory. He commissioned some garment factories in Chongqing to manufacture the products. He was only responsible for the design.

After the Spring Festival, he signed a custom contract with a garment factory which had been working for a long time. At the same time, he paid over 60 thousand yuan for the material and processing fees. But when he received the goods, Liu Xun was dumbfounded.

60 thousand yuan is almost all Liu Xun's family belongings, and the contract did not impose restrictions on the other side, plus the time when the new listing date was in the market.

After two days of depression, Liu Xun was somewhat unwilling. He decided to start from scratch.

In April, he used only 500 yuan to make more than 300 pairs of costumes for another garment factory, taking a low price strategy, 25 yuan each, and soon sold out.

He continued to make money with more than 7000 yuan earned and continued to sell at a low price.

By the end of the year, he had more than 80 thousand yuan in cash, so he bought sewing machines and printing equipment, rented several small factories, and started his own clothing factory.

New centralized listing

Led model Sanya film

Recently, it is the focus of the new Internet clothing market. It is also the most stressful day for Liu Xun.

He told reporters that now he sells 500 thousand clothes every year, of which 450 thousand are summer clothes, and the success or failure of each year depends on the sales volume from March to June.

Besides grasping the style, fabric, color and fashion factors, pictures are also important.

Liu Xun said that this year's new model also specially brought models and photography teams to Sanya to shoot.

"Bai Lu" has become the famous "brand name brand" on Taobao. It has 4000 affiliates, and more than 200 of them sell well.

Over the past 6 years, he has sold 1 million 200 thousand pairs of couple outfits and parent-child dresses, and last year's output reached tens of millions.

Today, he has opened 3 outlets in Shapingba and Langzhong, Sichuan, and is also preparing to enter Yangjiaping and Jiangbei.

Liu Xun, a Youth Town in Qijiang District, is in his clothing processing workshop.

Government: driving traditional enterprises to touch the net

"Bai Lu is now the pride of the youth town."

Zhao Yuanchun, deputy director of the Youth Town, said that the pillar industries of young towns were coal mines, machinery processing and agricultural and sideline products. Liu Xun became the star of the local entrepreneurs who returned home. Qingyang clothing has solved more than 100 local farmers' employment and promoted the common prosperity of the peasants.

Besides, Bai Lu is a youth town.

In addition to promoting the rapid development of the local garment industry, Bai Lu has also attracted many traditional industries to touch the net.

"People used to feel incredible about buying and selling things online. When they saw Liu Xun's success, the local specialty tea and noodles in youth town were also interested in selling online, expanding their sales channels."

Zhao Yuanchun said.

Staff: never paid a half day salary

Dong Dexiu, 47, an old clothing worker in Qingyang, has been pformed from a sewing worker to the head of the clothing department.

She told reporters that in Qingyang for 6 years, it has never been defaulted on wages. "No matter what the former little Taobao seller or the current Qingyang dress boss, he is very concerned about employees. When he has no money, he will also consider the lives of his employees, and all his dormitories are air-conditioned."

Dong Dexiu said, now the factory has worked for more than 3 years of workers have twenty or thirty people, everyone is very admire this young boss.