Today'S Children'S Clothing Brand Pu Xin Quan &Nbsp; Leading Animation Marketing.

Pu Xinquan, chairman of Tong Wang Garments Co. Ltd.

Pu Xin Quan is the chairman of Zhejiang Huzhou Tong Wang Wang Clothing Co., Ltd., the middle-aged man who came out of the farmyard and started by 6 sewing machines. After more than 10 years of struggle, he has become the leading "children's clothing King" in more than 7000 children's clothing brands in Zhili Town, Zhejiang.

"About ten million of this year's investment in the three dimensional anime TV series is indeed a great investment, and the reality is that TV broadcasting is really different, and it has a sense of accomplishment."

Brand culture

Coming to the Minhang District operation center in Shanghai Minhang District, the whole office's youthful breath is coming.

Pu Xinquan, who has just moved the design center and marketing center to Shanghai, is busy and busy arranging two days of company training.

But Pu Xin Quan still takes the trouble to pick up the desk calendar on the desk, and once again speaks of the world of today's children.

A 52 series of anime series, a brand of children's clothing for more than ten years, what kind of connection will they have? The 52 set of "today's children's world" is a series of animated series tailored for this brand.

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"In order to boost the popularity and reputation of the whole brand, the company invested tens of millions of yuan to produce this anime series.

In the promotion of children's clothing brand, I think apart from print ads, it is equally important to dig out the culture and connotation of the brand and show the business philosophy and brand style.

Many domestic clothing brands began to implant marketing in entertainment products, and the well-known cooperation between Transformers and "Transformers 3" is a new attempt of brand marketing and the original intention of making this cartoon.

After more than ten years of accumulation of brand culture, Pu Xin Quan is determined to infiltrate the brand culture into the story and explain the connotation of the brand in depth.

Therefore, it is not too much for the producer to be himself.

To improve the attractiveness of the works, Pu Xin Quan also invited dynamic 101 super hero anchors Xiao Jun and new actor Yuan Xinyu to dub the leading roles.

When it comes to cartoons, it is easy to think of "happy sheep and big wolf". This household cartoon has also launched a clothing brand, but the sales of this brand are not as hot as that of the cartoon itself.

"Some animation works are widely known. They generally use the brand logo and name to empower some children's clothing brands.

But whether we can do this brand well depends entirely on the operation ability of the children's clothing brand. If the operation control is bad, it will hurt the brand, so it's not enough to rely solely on the popularity of cartoons.

Pu Xin Quan said.

Condensing the small universe of a team

Today, Tong Wang Wang's children's clothing has developed to two brands, such as Tong Wang and sesame. Although there are over 100 million sales and more than 500 stores, Pu Xin Quan always says they just eat the corner of the cake.

He is known for his sureness, and has brought out a young and simple team. Now his beautiful daughter graduated from Donghua University and joined the design team of today's boy Wang.

"Many of our team members are very young, and they need recognition, praise and appreciation.

For example, I also like myself, because I have a dedication, I am very responsible and diligent.

I also appreciate my team, every time we praise a person, the distance between us is drawing near.

Pu Xin Quan said as he drew close gestures.

"This is the" appreciation culture ". After appreciating, it feels very pleasant to each other.

Perhaps because of the cause of children's clothing, Pu Xin Quan is still full of vitality and vigour, though he has passed the age of no doubt. He and his team are very good at accepting new things.

"I appreciate myself. I appreciate my team. I appreciate my company."

To appreciate, praise and praise more is the key to enable young people to grow up quickly.

This is the team culture created by Pu Xin Quan, which is closely related to brand culture.

"In the process of European enterprise inspection, I found that many brand management of the design team is worth learning from.

Many brand design teams are actively collecting popular information in the international metropolis. When designing the real world, the designer will lock himself in the "Castle", where there are big swimming pools and high walls.

They need to be quiet when they go back to work. The working hours of these design teams are very loose, and even you can sleep there, so long as you can finally design good works.

The depressed atmosphere in big cities is really hard for people to make "flying heart" works.

And in such an environment, the design of this kind of work makes Pu Xin Quan very shocking.

"

Many European brands have stories, and they know what class they want to serve.

"I really get a lot of walking outside.

In fact, the boss is more like a producer, and our team's brand is the real star. "

In 2012, Pu Xin Quan had many expectations.

"Just now, I was talking about the brand building problem with the training teacher. The brand culture must be implanted into the terminal to better bring profits to the agents. In 2012, I hope my team can form a good communication from product design to terminal. In March, the CHIC exhibition in Beijing, we did enough to show the cartoon scene of" this world of children ". Then I hope to bring more joy to the professional audience.