• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How Can Chinese Elements Create Market Value?

    2012/3/5 10:28:00 22

    Brand Show OEM Profits

    In the international market, more and more Chinese elements have become the inspiration source of the international first-line brand. Even in the eyes of the Chinese people, the snake skin bags, the back shoes and the traditional Chinese medicine bags have been "refined" into fashion factors.

    International Show

    Go all the way.

    The twenty-second China East China Import and export held in Shanghai

    commodity

    At the fair, Chinese ceramics, printing and dyeing products are still deeply concerned by foreign businessmen.

    Unfortunately, most exhibitors are still mainly OEM, with hard products but no brand names.

    So, how far is it from Chinese elements to famous Chinese brands overseas?


    The reality and helpless choice of "leading role" in OEM production


    "Our company mainly deals with foreign trade OEM. Although the profit is relatively thin, $1 can only earn RMB 5 cents, but fortunately it can run.

    Management

    The situation is all right. "

    Jiangsu Guotai Huasheng Industrial Co., Ltd., Hou Wenzhai, said business manager.


    In Hou's view, it is profitable to make a brand, but it needs a lot of marketing and channel investment. It is a high income and high risk business.

    Fu Hua, an exhibition representative from Sheng Sheng Garment in Jiangxi, is also an opinion.

    "OEM as long as the order, products must be sold; if the brand has a stock risk.

    One year, because of the warmer weather, a large number of down coats have been overloaded, so it is difficult for small businesses to cope with this situation, especially in the economic downturn.


    Compared with small and medium-sized enterprises, whether successful listed companies or large enterprises have sufficient funds to build their own brands? The answer from reporters is still: helplessness.


    "Our products have defeated many Japanese and Japanese competitors. Now the US market is selling well, accounting for about 70% of the foreign trade orders.

    But in the foreign market, consumers will recognize those familiar foreign brands, and their products will not be sold without sticking to their cards.

    Jiangsu ceramic import and export representative Sun Jinqi said, "not long ago, several foreign ceramic manufacturers went bankrupt. We had planned to buy one of the brands, but it was not easy to operate it". "In Gaochun,"

    Some brands divide their authorization into many areas, and they must be carried out in the subregion when buying, and if they buy them all, the price will be too high.


    In recent years, in the field of ceramics, electronic clocks and so on, China has emerged a number of enterprises that can reach international advanced level in terms of technology, design and quality. However, it is still very difficult to get rid of the "OEM" and rely on independent brands to fight the world.


    "The cuckoo clock we produce is originated in Germany, and most of its sales are for foreign markets. But if it does not meet a certain amount, it is difficult to master its sales channels. So the most realistic and risky choice is OEM."

    AIKE electronics from Quanzhou said on behalf of Lin Yuan Wen.


    Chinese elements create strong brands. Where are we missing?


    Chinese medicine bag, hot water bag, back shoe...

    These "very Chinese" elements turn into fashion highlights at the New International Conference on brand new products, making many Chinese people five flavours.

    Why are these Chinese elements recognized by the international market hard to make overseas famous Chinese brands?


    Chinese traditional

    Blue calico

    They are all hand made and natural plant dyestuffs and dyed textiles. At the China Fair, like the "blue and white porcelain" concept, the costumes and crafts attract many Japanese and Korean businessmen to stop and watch and make inquiries.


    Through interviews, it is learned that, because it is all manual dyeing and printing, Shanghai blue blue china blue print cloth can only produce 30 thousand meters of finished cloth every year. Most of the technicians hired by enterprises are over 50 years old. A simple vest costs a technician a day and a half.

    Because the cost of labor is relatively high, the average cost of a single garment is 500 to 600 yuan.


    Zhu Ruiqing, deputy director of Shanghai blue blue China India cloth society, said that the company registered "red double happiness" trademark for blue printed cloth, and the products sold were all called "red double happiness" brand, which is mainly sold to Japan at present.

    But it is restricted by manual small workshop mode, and the sales volume is relatively small.

    "With the retirement of a group of old technicians, blue printing technology is also facing the danger of being lost. It is hard to say how long this traditional production skill will survive in the market."


    If the domestic brand wants to further "go out", in addition to the unique breakthroughs in design and production process, the product positioning and subdivision, and marketing mode innovation need to be further promoted.

    {page_break}


    Wang Kaihong, deputy manager of import and export of Shanghai leading group, said that the leading group owns three famous brands such as "three guns" and so on. Enterprises also plan to popularize these brands abroad, so many brands of "28 guns" have been registered in many parts of the world.

    But when it comes to specific promotion, it is difficult to find out: first, packaging and design should be made detailed adjustment. "Three guns are the three guns that can not be used in underwear in some countries".

    At the same time, the financial strength of enterprises is also a great test.

    "Some of the fast fashion brands abroad are ready to lose money when they first enter China. They may not make money in the first three years. Fortunately, the strength behind these brands is strong enough to keep their eyes open."


    Li Guangdou, Deputy Secretary General of the brand China industry alliance, believes that the brand building comes from two aspects: first, the quality and credibility of the product, which is the foundation for the brand.

    The two is brand fashion, which needs to form a system in terms of design and management.

    "To change the status quo of brand input is not overnight. Only a unique Chinese element is not enough. We must learn to integrate with the market, and believe that Chinese brands relying on Chinese elements can win the favor of consumers."


    Independent brand small test cattle knife electronic commerce to help


    Influenced by the international financial crisis and the global economic downturn, many exhibitors have been thinking of pforming their own brands while doing OEM trade.

    At the China Fair, some exhibitors said that in order to enhance brand value in the context of unpredictable external demand and order reduction, we need to start with the domestic market, and stick to the OEM and brand.

    How to achieve foreign trade to domestic sales, many enterprises fired the first shot from the shop.


    "For the traditional industry of ceramics, before consumers only focus on the use of functions, but now it is time to build brands.

    In recent years, we have been striving to expand domestic sales. Apart from traditional stores and hypermarkets, we have opened online stores, which not only enhance visibility, but also reduce sales costs.

    Sun Jinqi said.


    For small and medium enterprises whose strength is not strong, opening online stores is the first choice for domestic sales.

    Jinmao clothing, a children's clothing manufacturer, directly hangs the name of the shop on the top of the company's signboard, and introduces to the inquiring merchants which products can be purchased online.


    "The products designed by foreign businessmen can not be sold on the Internet. Our products on the Internet are developed on the basis of the works of the designer of the enterprise. Like this suit, we sell more than 1000 sets in a month."

    Jin Mao

    clothing

    Representative Fu Maogang said.


    In traditional

    Sale

    In the short time, it is difficult for e-commerce to establish. E-commerce has become the most obvious and low-cost way to build brand among these enterprises through domestic sales.

    A number of enterprise representatives said that with the assurance of quality and credibility, plus the experience of production and management accumulated over the years, the products could occupy a place in the domestic market.

    In addition to online store sales, enterprises are exploring ways of joining, distributing and so on, and brand awareness will be improved step by step.

    • Related reading

    Metersbonwe'S Over Season Clothing Accounts For Nearly Half Net Assets.

    brand building
    |
    2012/3/2 13:25:00
    42

    Diversification Risks Of Chinese Garment Enterprises

    brand building
    |
    2012/3/2 11:43:00
    18

    Copenhagen Fashion Week &Nbsp; 2012&Nbsp; Autumn Winter Women'S Wear New Releases

    brand building
    |
    2012/3/2 9:58:00
    33

    Jingzhou ODA Textile: &Nbsp; "Old Brand" New Path

    brand building
    |
    2012/3/1 14:08:00
    23

    FA Shi Fei Chairman Li Xinglong &Nbsp; Let The Brand Become A Faith.

    brand building
    |
    2012/2/29 9:46:00
    18
    Read the next article

    2012 China Silk Spring Fair Opens In Hongkong

    Zhang Xinmin, vice president of the China Textile Import and Export Chamber of Commerce, participated in the 2012 China Silk Fair. He held extensive exchanges with the business representatives, and thoroughly understood the current situation of foreign trade management and annual development ideas.

    主站蜘蛛池模板: 少妇高潮惨叫久久久久久| 国产成人综合在线视频| 国产亚洲精品aa片在线观看网站| 人妖视频在线观看专区| 免费传媒网站免费| 久草网在线视频| XX性欧美肥妇精品久久久久久| 国产精品嫩草影院人体模特| 男人天堂网在线| 特级按摩一级毛片| 扒开末成年粉嫩的小缝视频| 国产精品久久免费视频| 免费A级毛片无码视频| 久久久精品2019免费观看| 3751性欧美视频在线播放| 男男动漫全程肉无删减有什么| 日本强好片久久久久久AAA| 国产真实伦正在播放| 亚洲欧美激情精品一区二区| 一本色道久久综合狠狠躁篇| 蜜桃臀无码内射一区二区三区| 欧美三级在线观看播放| 大量精子注入波多野结衣| 国产99久久久久久免费看| 久久精品国产99久久无毒不卡| 老司机成人影院| 正在播放国产夫妻| 天天操天天爱天天干| 午夜性福利视频| 中文亚洲成a人片在线观看| 香蕉人人超人人超碰超国产| 欧美一区二区三区四区视频| 国产成人综合在线视频| 久久www成人看片| 资源在线www天堂| 最好看的免费观看视频| 国产欧美日韩综合精品一区二区| 亚洲成a人片在线观看www| 99久久国产综合精品五月天喷水| 男女做性猛烈叫床视频免费| 娇妻当着我的面被4p经历|