SWAROVSKI And Jingdong "Pinch Rack" &Nbsp; Dissatisfied With Online Low Price Sales

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Dissatisfied with the Internet channel to upset their price system, SWAROVSKI and many e-commerce enterprises including Jingdong have picked up.

Recently, SWAROVSKI (Shanghai) Trading Co., Ltd. (hereinafter referred to as SWAROVSKI) said, "so far, the company has not authorized any website to sell SWAROVSKI products in China."

It also said that all acts of infringement or illegal sale of SWAROVSKI products on the Internet would consider taking corresponding legal actions.

SWAROVSKI's relevant person in charge also said that SWAROVSKI's Chinese product warranty is only for products with warranty cards and small sales tickets, and products purchased in physical stores.

This means that the "SWAROVSKI" product purchased online can not be guaranteed in the physical store.

However, SWAROVSKI's position has not caused many waves in the electric business enterprise.

According to incomplete statistics by reporters, at present, including

For SWAROVSKI's accusation, Jingdong mall is very "grievance".

Yesterday, the company's response said: "Jingdong mall sold" SWAROVSKI "and" SWAROVSKI element "brand products are from legitimate channels, suppliers and brand manufacturers have legitimate qualifications, complete procedures and regular commercial invoices.

However, Jingdong mall also said: "as the price of goods sold in Jingdong mall is lower than the price of brand manufacturers, we are actively communicating with brand manufacturers, looking forward to reaching a friendly cooperative relationship with brand manufacturers."

Like SWAROVSKI, many big brands have suffered similar worries on the Internet.

Dangdang had been dissatisfied with Tissot China's "father's Day" 25% off sales of Tissot tables.

The latter said in a statement that the brand did not authorize the sale of Dangdang, and the authorized service center of Tissot China and Tissot will not provide any warranty services to the products sold by Dangdang.

Earlier, CASIO officials in China claimed that in the mainland only the Acorn International, the Orient CJ, the Taobao mall CASIO Australia store and suning.com four Internet dealers were distributed to watch the distribution of watches, excluding Dangdang, excellence and Jingdong.

Consumers purchase non CASIO authorized watches products, whether true or false, CASIO does not provide any after sales service, nor will it identify the authenticity of Casio purchased by informal channels.

There are also popular UGG in recent years.

Today, Dangdang sales are still very few. Casio is also selling in the mainstream e-commerce platform in China. UGG snow boots are still selling well on the Internet.

In addition to ensuring that the commodities they sell are genuine licensed products and participating in the National Union guarantee, these "unauthorized brand" providers also undertake to be responsible for the related after-sales service of these commodities within the scope of the law stipulated by the relevant suppliers.

For many brands including SWAROVSKI, the industry generally believes that the dispute is not in the Jingdong mall and other e-commerce platforms, but the contradiction between the brand and its agents.

Zhao Ying, chief legal adviser of China Internet legal network, told reporters that if Jingdong, Dangdang, Tmall and other e-business platforms only sell unauthorized goods, and commodities themselves are not counterfeit products, they are not trademarks infringement. And if there is no infringement of the right to sell goods (Branded advertising copywriters and pictures), the brand operators have no legal basis to investigate the responsibility of the electricity supplier enterprises.

In the view of Li Chengdong, an e-commerce analyst at PDA, SWAROVSKI's move is not a "fake" but a pressure on dealers.

"This is the same as that of the former Tissot.

The fundamental reason is that online channels have violated the commercial interests of traditional brand dealers. Traditional manufacturers generally implement the sales price control strategy of sub area sub channels to ensure profits and the interests of traditional channel providers.

Li Chengdong calculated the accounts to reporters, through tradition.

Zhao Zhanling believes that if the responsibility is investigated, it should be the responsibility of brand agents to investigate agents.

"The general brand dealers will have the relevant cooperation agreement with the agents, restrict the sales channels, and the supply channel of the electronic commerce platform comes from the agents of SWAROVSKI. If SWAROVSKI strictly prohibits the supply of distributors to the network channels, the dealer itself will default on the contract.

For SWAROVSKI, it is only necessary to strengthen the management of the channel while investigating the legal liability of the defaulting channel. "