The International Fashion Trend Exhibition Will Be Unveiled Soon.

From March 7th to 9th, NOVOMANIA2012 Shanghai international brand clothing exhibition The exhibition will be unveiled at the Shanghai World Expo exhibition hall. This year's exhibition will focus on the theme of "boundless tide", that is, creating a trend, surpassing reality and breaking the boundaries.

As China's largest international fashion trend exhibition, NOVOMANIA2012 will introduce more than 125 selected brands from Europe, the United States and Asia. It aims to showcase the most fresh and dynamic international fashion clothing brand to the Chinese market, and provide more room and business opportunities for the domestic garment and retail industry.

　 5+1 exhibition area: unlimited creativity and wonderful interaction

The exhibition will be creative in the exhibition hall design. The pavilion will be divided into 5+1 different exhibition areas. According to Guilherme Faria, general manager of NOVOMANIA, inherited from the previous cowboy craze, fashion and street dynamic exhibition area, it has also launched the modern market in line with market demand. Clothes & Accessories And shoe accessories area. As an important exhibition item in NOVOMANIA, special commercial real estate and forum exhibition will be set up this year. The commercial real estate exhibition area is specially set up in the center of the exhibition hall. It is more convenient for the major commercial real estate developers to introduce the latest commercial projects and development plans to the brands who are interested in the market layout, and select the brand suitable for their shops and target customers.

Cowboy Craze: the indigo cotton fabric world is the epitome of the mission and passion of the whole city's clothing industry. The exclusive selection of retailers from the cowboy frenzy exhibition area to retailers is unprecedented in China. The leading brands of NOVOMANIA cowboy frenzy exhibition area are: Calvin Klein Jeans A real cowboy brand is well known for its innovative editions, unique details and exquisite tannin making technology. Edwin, its spokesperson, Brand Pitt has also become the label of the classic Edwin503 series; Superdry is one of the fastest growing retailers. At the same time, there are more global young trend retail benchmarking Replay, Miss Sixty and Evisu participation. The Novomania fashion show takes advantage of the latest trend of cowboy dress brought by Able Jeans, Tom Tailor and Custo Barcelona through the fashion bridge.

Popular fashion: the exhibition area is filled with the design and creativity of the ancient and eccentric but comfortable and easy to wear clothes. The young and soft costumes are bringing different surprises. As one of the most famous brands, Mango will launch two new brand lines in NOVOMANIA, namely Mango Touch and HE by Mango, which will release the latest trend of spring and summer. The Japanese trend also has a place in NOVOMANIA, which represents Olive des Olive. Brand names such as fruit and vegetable color and smart printing have won the support of Chinese consumers.

Street dynamics: the market mix of well-known brand leaders and the first time to come to China's new brand mix is the biggest highlight of the exhibition area. They share the same focus and enthusiasm for street culture. Street dynamics is the most popular exhibition area in NOVOMANIA, focusing on extreme sports such as skateboarding, surfing, and underground art and music pioneer. DC Shoes, Supremebeing and Wesc just opened the corner of the NOVOMANIA Street brand list for people.

　　 Modern dress High end, exclusive lifestyle, this is the positioning concept of modern fashion exhibition area. The collection of sophisticated brand leaders constantly shows the latest trend of business casual wear. Italy brand TOY G, as its brand representative, is carefully constructed by a designer team who is constantly exploring the spirit of fashion trends, presenting a unique style full of sunshine and natural freshness.

Shoe accessories: everyone says, "people depend on clothes, and Buddha depends on gold." But with the continuous development of the times, we are now deeply aware that modeling is complete only when clothes, shoes and accessories are complete. The famous footwear brand Vagabond and Fly London will perfectly interpret this concept.

Commercial real estate exhibition area: NOVOMANIA is committed to contributing to the development of China's fashion industry and providing a platform for China to introduce the international fashion wholesale concept. Therefore, in the process of introducing ideas, the real estate industry plays a vital role. This special program has been working together with the leading international property management service Savills to demonstrate the comprehensive and perfect real estate services.

　 Diversified exchanges: creating unlimited business opportunities

In addition to these 5 costumes, NOVOMANIA has also created a retail technology area. Retail sponsors BeuBeu, the Music Marketeers and Alavanon will give viewers a full picture of the importance of new technology to fashion.

The brand new show area will attract all kinds of brands to display the latest trends. A series of high-end commercial real estate forums will help brand representatives understand the frontier retail concept and get the development of the garment industry. The themes of commercial real estate developers will be discussed in the Forum: the revolution of China's fashion industry shopping mode, the future development trend of shopping centers in China.

From the colorful activity design to the humanized service, NOVOMANIA2012 Shanghai international brand clothing exhibition will provide a diversified information exchange platform for top buyers, media and distributors to create unlimited business opportunities. NOVOMANIA2012 will be in China Fashion dress The industry has launched a new round of fashion frenzy.