How Can Manufacturers Cooperate With Agents To Expand The Market Share Of Product Brands?
How can manufacturers cooperate with agents and expand market channels?
Expand market share of product brands?
I personally operate the first-line market.
Talk to many manufacturers' agents.
Sum up a suggestion.
As far as food is concerned, non brand names are not products with long shelf life.
Like those products that are guaranteed for a period of less than 6---9 months.
I think you can apply this suggestion.
First of all, we need to understand the current consumers.
It's all rational, and product knowledge is relatively understood.
The choice of products is also large.
Generally speaking, the choice of production dates is near.
Of course, the signs prescribed by the state are also seen.
But the product's production date and shelf life are very important.
Even if your product is off the shelf, there will be 3 months.
She is not willing to buy either.
This causes the pressure of agents and terminal stores and manufacturers.
Some manufacturers and agents may feel uncomfortable.
I will tell you that your product brand and long-term interest channels will soon be over.
Wait till you die!
Let's think about the details yourself!!!
Because of market reasons.
Manufacturers are far from the target market.
The cost of shipment should be considered.
Small quantity and high cost.
Consider the agent's market digestion time.
Agents are also facing the same problem.
Including the problem of anti goods.
The influence of product brand.
Sales volume.
Occupation of funds.
So I suggest that manufacturers should study the geography and consumer groups of the target market.
Radiation surface.
Control of the market.
Set up an office or circulation point.
The cost is low.
Take the Shandong market as an example.
A large population province.
Food consumptive capacity is strong.
Ji'nan can be set up.
The area that radiated near Henan and Hebei.
Weifang a bit.
Control Shandong hinterland.
Yantai and Qingdao set up points, radiation Peninsula, and Liaoning.
In this way, we can proceed with the next step.
First, find a warehouse and make temporary turnover.
One or two people are in charge of the area.
Agents in the region are required to report the goods on time.
A few will be able to scrape up a shipment lot.
The goods will be diverted immediately.
It may divert more than three times a month.
The production date is new.
Agents also have quick turnover.
There is no pressure on the sales market.
The relative market share of product brands is also high.
Sales are also large.
Anti goods are also low.
Also conducive to the control of manufacturers.
The problem of market fleeing is also small.
The communication between manufacturers and agents is also fast.
Why not!!!
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