Agent'S Clever Move

Li Cheng has worked hard for more than 10 years in the Shang Hai sea. He has some experience in shopping malls, what products he chooses for his business, and he must have a keen business vision and walk ahead of others.

Recently, he has been watching a project through the media, which is a new kind of jubilant product -- Li Qing flower.

With the development of the times, people's awareness of environmental protection has increased, and most of the major cities in China have banned fireworks and firecrackers.

However, Li Qing coloured flowers make up the market gap to a large extent. It is non-toxic, non explosive, environmentally friendly, safe and convenient to use and pport, and has great market potential and prospect.

Through a comparative study of the home color flower manufacturers in China, Li Cheng chose a colourful flower company in Fujian, and found that its products are reasonable in structure, moderate in price and excellent in quality.

He contacted with the senior executives of the factory and felt that their business philosophy and market planning were relatively mature and mature.

With his personality and shopping experience, he chose the general agent level of the whole province, according to the requirements of the workshop, the agent margin was 100 thousand yuan, and the annual sales volume was 2 million yuan.

Such as the normal way to do, agency margin plus the first batch of purchase volume (no limit), a variety of publicity and promotion, office wages and other expenses, the first phase of investment did not get 200 thousand yuan can not get down.

Spend the least money, take the smallest risk, do the biggest business and earn the most money.

Li Cheng is worthy of being an expert in the market.

After some analysis, he signed an ordinary agent first, with a margin of 2400 yuan plus a stock of more than 4000 yuan.

So he took some copies of the relevant certificates of the manufacturer, and began his plan of "borrowing chicken and laying eggs".

The original office buildings are changed slightly, and an elaborate product display cabinet is set up, and the "power agency" brand is placed in the most prominent place of the display cabinet.

A sign was put up at the door: a certain branch of a certain color flower Co., Ltd. (a company must be concealed temporarily, of course).

Next is advertising investment. He chose the evening news and cable TV stations with the largest circulation in the mainland as media to issue investment information: the sole agent of all counties and cities in the province.

He also refers to the investment practice of the factory, and develops a limited development in each county and city. According to the specific city size and economic condition of each county and city, the agency margin is 3000 to 100 million yuan, and there is a quota of 30 thousand to 100 thousand yuan for the annual sales target.

He also made different conditions with the manufacturers, the first batch of purchase volume can be set from 3000 to 5000.

Everything is ready, just waiting for customers to come to discuss business.

Everything is developing according to his expectation. The telephone keeps ringing all day, and customers are unable to get home.

He asked an assistant to help him to cope with it.

At the beginning of every agent, he always had to postpone delivery for several days, because he only entered thousands of dollars and had to replenish the goods immediately.

Later, the situation was well developed, and on hand, a large number of agents' margin deposits and loans were collected. He replenishment about 100000 yuan at the same time, at the same time, he made an appointment with the general agent for the whole province, and paid a deposit of 10 thousand yuan in advance.

When the manufacturer saw that he was selling well, he was naturally willing to retain the market for him.

There are more than 90 counties in Li Cheng's province.

In less than 3 months, he signed 51 agency contracts, accounting for 165 thousand yuan and 287 thousand yuan in sales.

In this way, the first purchase profit has reached 18 thousand yuan, and the annual sales volume has been set to about 2000000.

When the time is ripe, Li Cheng immediately returned to the factory and signed the general agent contract.

At this time, he was ready to do it.

The remaining work is to help lower level agents to promote sales and after-sales service.

He did well in accordance with a set of marketing programs provided by the factory, coupled with his own innovation.

This year, he made a profit of about 300000 yuan, and his initial investment was less than 20 thousand yuan.

His way is to earn money from his agent by making money from his agent.

This is what we call: 42 make a pound, borrow chicken and egg, and borrow money to do business.