Stone Lions In Fujian Shape "Big Business, Big Future"

"Stone lions make garments and costumes look at stone lions. As the source of Fujian style clothing, Shishi, Fujian has developed into a" famous clothing city "after more than 20 years of development. Among them, Shishi textile and Garment Association has played a role as bridge tie and fuel. Zhang Yongning, Secretary of Shishi municipal Party committee, spoke highly of the work of the chamber of Commerce in an interview with our reporter.

Today, the origin of the Fujian style clothing, with its growing influence in China's garment industry over the years and even in the fashion industry of the world, has proposed in real time the goal of "Shishi" to become China's "Milan".

　 Industrial clusters create Fujian style clothing

Shishi, Fujian, is famous for its clothing. China After more than 20 years of careful cultivation, a textile and garment production base has formed a textile and garment industry chain with the core of garment processing and production, covering textile, bleaching and dyeing, garment processing, and so on. accessories In terms of marketing and other fields, the advantages of industrial clusters are obvious.

At present, Shishi City has more than 3000 clothing and supporting industries, more than 2000 registered trademarks are mainly clothing, and Jinjiang is the center of stone lions. Quanzhou There are more than 10 thousand textile and garment enterprises in Fujian, and the annual output value is 50 billion yuan, which is an important clothing sector in China and even the world. Shishi garments 50% exports, many Internationally famous clothing brand For example, crocodiles, woodpeckers, Zhou Jai, Cardan and so on carry out raw material purchase and order production in Shishi. Shishi has become an important part of the global apparel processing trade chain, and has become one of China's five major apparel sourcing bases. In 2003, the international garment logistics distribution center with total investment of 1 billion 500 million yuan, the largest clothing professional market in Asia -- Shishi clothing city, was established in 2005 and has rapidly entered the ten largest wholesale clothing market in China and the ten largest innovation market in China. Take the cross strait textile and clothing Expo and leisure wear Expo as the platform, take the Shishi clothing city as the center, connect the Yuanyang pond fabric Market (one of the four largest cloth Market in the country), the clothing accessories market in front of the tower, the comprehensive clothing market and the garment machinery market in the front of the ocean, forming the unique textile and clothing trade area of Shishi. In recent years, with a large number of large textile and apparel upstream projects successively stationed in Shishi, such as PTA with a total investment of 2 billion 238 million yuan and a total investment of 1 billion 200 million yuan, the 500 thousand silk spinning and so on, further accelerated the upgrading and upgrading of Shishi textile and garment industry.

At present, the industrial chain of Shishi's entire textile and garment has formed a cluster of Shek Hu synthetic fiber. Men's wear Brand and sportswear production enterprise cluster, Yongning new fabric cluster, Bao Gang hardware accessories cluster, clam Jiangxi trousers production enterprise cluster, Feng Li children's clothing production enterprise cluster, Jin Shang new fabric Industrial Park, Dabao, Wu Bao, Jin Shang dyeing and finishing industrial cluster and other 8 industrial clusters and Shishi clothing city, Yuanyang pond fabric market, pre tower clothing accessories market, overseas textile comprehensive market and Nanyang Road textile and garment machinery market and other 5 major textile and garment market.

　 A successful fashion city

"No package, no development." In March 1997, the Shishi textile and Garment Industry Association (the predecessor of the Shishi textile and clothing chamber of Commerce) was founded, when there were hundreds of members. In the past 15 years since the establishment of the guild, Shishi's textile and garment industry has experienced a gratifying change from difficult adjustment to stable development to transformation and upgrading.

"In the past fifteen years, Shishi textile and garment industry has been developing rapidly, singing all the way, making remarkable achievements and attracting attention. Shishi has become a famous Chinese leisure clothing city and Fujian clothing center city." Huang Nankang, deputy secretary and mayor of Shishi Municipal Committee, said.

From 1997 to 2011, fifteen years of transformation, fifteen brilliant achievements, from scratch, from worry to joy, from weak to strong, with the stone lions as the source of "Min Pai dress" has now become one of the most important clothing plates in China, which are closely related to Jiangsu, Zhejiang and Guangdong. The "clothes booth", "Shishi sewing agency" and "cloth Xu Lane" recorded the golden age of "Shishi" clothing. The "raw material processing" and "OEM" witnessed the hard times of the "start" of Shishi clothing; "brand operation", "terminal development" and "marketing" showed the magnificent chapter of Shishi clothing, and the title of "China's famous leisure clothing city" was the best carrier to explain the history of Shishi's textile and clothing development. {page_break}

Tian Qiming, the new chairman of the Shishi textile and Garment Chamber of Commerce, told reporters that in 1978 there was only one sewing club in Shishi. From 1979, the textile and garment industry of Shishi began to undergo dramatic changes. In 2010, the industrial output value of the above scale industry reached 56 billion 360 million yuan, of which the output value of the textile and garment industry exceeded 30 billion 420 million yuan, and the figure predicted in 2011 would be 50 billion yuan.

"For Shishi and Shishi textile and garment industry, these data are a bottle of red wine that has very years. Every time it tastes up, it is particularly delicious. Similarly, behind every data, there is a story of" fight to win ". Every time you read it, you will be very moved. The great cause is built on these data. " Tian Qiming's heart surged with infinite emotion.

From the end of the 80s of last century, the mode of promoting the development of Shishi textile and garment industry began to prevail in the late 80s. The chamber of Commerce and colleagues went north and south, from Beijing, Shanghai to Chengdu, and then to abroad. From the "Canton Fair", "Shanghai international textile accessories exhibition" to "China International Fashion Fair", "China International Fashion Week", and then to overseas exhibitions, there were chambers of Commerce everywhere.

Tian Qiming told reporters: "building the city for 23 years, Shishi clothing from this southeast corner out of the country, to the world. On the one hand, we can not get away from the support and encouragement of all levels of government and industry leaders. On the other hand, Shishi textile and garment enterprises have gone out of an unusual way.

As a vibrant fashion frontier city, Shishi, Shishi textile and Apparel Association organizes every year to hold 4.18 Haibo fair and the new Haixi international fashion week in recent two years. It will transmit the latest trend to the industry and fashion industry and release many fashion brands. "The four sides of the Taiwan Strait", the famous fashion designers in Europe, America and Japan, in Shishi stage show, CABBEEN, Ji Wenbo, Ceng Fengfei, Liu Xiaofei and other "China top ten designers" and "Golden Top Award" winners from Shishi show the strength of Chinese fashion in shijishi; the Supermodels of Dai Xiaoyi, Liu Duo, Dan Jingya and so on are from Shishi to the world; During the annual Expo, the trend of surface accessories was also launched from Shishi.

　 Making stone lions into China's "Milan"

Zhang Yongning, Secretary of Shishi municipal Party committee, said that at present, the textile and garment industry of Shishi is in an important juncture of transformation and upgrading. It is the only way for the development of Shishi textile and garment industry to accelerate the development of enterprises in the way of design, research and development, to develop in the direction of personalization, fashion and high-end. As a 15 year old Shishi textile and garment trade association, it has gathered all the elite of the most complete "industrial chain" of Shishi garments, fabrics, accessories, textile machinery and printing and dyeing. Naturally, the Shishi textile and apparel chamber of Commerce has been placed on the mission of "revitalizing the Shishi textile and garment industry" and striving to achieve the goal of "Shishi" becoming China's "Milan". Shishi municipal Party committee secretary Zhang Yongning believes that Shishi textile and garment industry is at an important juncture of transformation and upgrading. Its path is to take the road of design and research and development, to develop in the direction of personalization, fashion and high-end, and promote the transformation from "making products" to "doing culture", and making Shishi into Milan of China.

In mid November 2011, Wang Qing, the honorary chairman of the China Fashion Designers Association and chairman of the Beijing fashion week, led a research group composed of doctoral and postdoctoral scholars to the Shishi, and discussed with the chairman of Shishi, Wirancis, gage, Wolf Road, Jinyuan and other Shishi enterprises on how to speed up transformation and upgrading of Shishi textile and garment industry and truly become "China's Milan". The forum put forward several concrete and constructive constructive suggestions: creating a cultural costume Creative Park similar to Beijing 798, providing a good stage of development for the talents outside the production field, and creating a high standard, high specification and multi-level garment production park. It can not only meet the needs of the creative enterprises, but also provide a good living and working environment for the garment industry personnel, and establish an enterprise headquarters area similar to Guanyin hill and Wuyuan Bay to optimize the "soft environment" of Shishi. {page_break}

Now, some of the representatives of Shishi brand seem to have begun to tap the cultural influence of the brand, and the most direct way is to take the lead in the four international fashion week. In 2007, CABBEEN's Yang Ziming and Li Lang's Ji Wen Bo won the worldwide recognition for the design of Fujian style: a stage on the stage of the fashion week in New York, a fashion week in Milan, becoming the first man in the country. In September 2011, min faction designer Wu Qingqing came to New York fashion week with VLOV brand. Whether CABBEEN, Ji Wen Bo or Wu Qingqing show China's design power to the world with external models and international stage, the expansion of this brand cultural influence is the most direct, the most effective and the most vivid.

The president of the Shishi textile and Garment Association is an important core concept. The chamber of commerce must rely on everyone to build a big future on the basis of great cause. As the new president, Tian Qiming led the members of the chamber of Commerce to advocate zero wage arrears. This is not only the embodiment of the responsibility of the entrepreneurs, but also the foundation for the two pioneering work of the Shishi textile and garment industry. For the next work, Tien Kai Ming said that in addition to clothing design, there are many links including production process design, talent design, brand operation design and so on. The work of the chamber of commerce is to help enterprises create a creative "industrial chain" that consummate diversity and conform to the development of modern scale enterprises.

On the day of its establishment, the chamber of Commerce and China Spin The entrepreneur association, the China Textile Industry Federation inspection center, the China Textile Information Center, the national textile product development center, the China Fashion alliance, the Bank of China Limited by Share Ltd, China Minsheng Banking Corp and the Pudong Development Bank of Shanghai signed a strategic cooperation framework agreement and a total of nearly 6 billion 500 million yuan bank credit agreement. On the one hand, they guaranteed the national cooperation project extension, boosted the upgrading of the whole industrial chain of Shishi; on the other hand, they prepared for the rainy day, looked for the right interface, and integrated various elements.