Preparing For The 2012 Spring Summer Intertextile Fabric Exhibition

The plan for the year is spring. In the spring of 2012, the whole industry's eyes once again focused on Beijing.

China international textile fabrics and accessories (Chun Xia) Exposition

The industry environment that is not optimistic is still accompanied by enterprises. It may also affect the growth of enterprises for a long time. Therefore, we expect to see "cheer up" from enterprises.

It is urgent for us to discuss how to proceed more steadily.

What is the capital of the market?

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Chatting down to find out, in fact, enterprises are very clear about how they should go next: stabilize existing advantages, steadily develop new fields, and win market share with fist products.

Clear target

"The goal of enterprises in 2012 is to develop the North China market and expand business outlets. The current market of enterprises is mainly concentrated in the south of Shengze.

Wu Xiujian, deputy general manager of Fujian Longfeng Textile Technology Industrial Co., Ltd., is very clear about the development plan of the enterprise this year.

Wu Xiujian wants to open up the northern market and understand the market demand through exhibition platform.

Although Wu Jianxiu's description of the current market environment is: "overall, it is not bad.

"But the expectations for the industry situation in 2012 are not optimistic. The reporters have been confirmed in many textile enterprises, especially overseas markets.

As a result, many enterprises have gradually shifted their energies to the domestic market in recent years. Xu Hui, director of Wujiang Deyi fashion fabrics Co., Ltd., told reporters that at present, the share of the domestic and foreign market share of the enterprise has accounted for half of the total.

As for the export market, the market situation she feels is: "the current foreign economic situation is not good, the order quantity is small and unstable.

"

When talking about the expectation of participating in the fabric exhibition, the person in charge of the enterprise has different ways of expression.

Wu Jianxiu believes that the fabric exhibition is a platform for building an image of the company. Through exhibition, we can understand the needs of the northern market.

In Xu Hui's view, the two annual fabric exhibition is a good time for businesses to meet old friends and launch new products.

It can be seen that although the enterprises have their own needs, in general, the goal of widening the market and seeking business opportunities through fabric exhibition is very clear.

Steady old customers

"Product concentrated development provides better delivery and better price.

"This is the further explanation of Cai Zhe, director of Jiangsu Dan Mao textile Limited by Share Ltd, to provide better service for old customers by enterprises." Shanghai

In Cai Zhe's view, fabric exhibition has become an important occasion for enterprises to meet regularly with regular customers.

"Showing new samples to old customers at the exhibition is not the main purpose, because the reasons for the exhibition will come to Beijing at this time. If you have time, you can see so many customers, you really have a chance."

At present, Dan Mao is still dominated by foreign trade. Cai Zhe also said that the economic situation in 2012 was not good, and the market prospects for the export of enterprise products to Europe and the United States were not very optimistic.

For this reason, it is an important means for Dan Mao to stabilize the market share to provide better service to customers who have been dealing with customers for many years.

The so-called centralized product development provides better delivery and better price, so that customers can save time and effort.

"Cai Zhe explained," such preferential conditions, enterprises are only open to long-term cooperative customers.

"The reason for choosing this is also very simple. Enterprises offer customers convenience and convenience, and they also want to get the return of customer orders.

For many enterprises, it is not uncommon for customers to give orders only.

But Cai Zhe also said that for new customers, enterprises will provide services according to the actual production conditions of factories. At present, it will conduct preliminary research on them. If the new customers are good quality, such as brand dealers, enterprises will invest more time and energy to establish long-term cooperation with them.

In fact, it is not just stable orders that old customers give back to enterprises.

For Longfeng, which produces cold resistant clothing and casual wear fabrics, cooperation with Bosideng, Anta, del Hui, 361 degrees and other brands is a guarantee for firm development.

Wu Xiujian said that enterprises and these customers have fixed order indicators every year. Besides, cooperation with downstream garment enterprises is also an important channel for enterprises to absorb cutting-edge information.

He further talked about: "for example, enterprises and 361 degrees finally reached the order, of which 60% are Longfeng independent research and development fabric, and the other 40% is with its designer communication for tailored.

361 degrees have designers from Korea. They have resources and information. This cooperation is mutually beneficial to both sides.

"

Knockout product

"We can see that in recent years, the market demand for copper and ammonia fabrics of the star products of enterprises has been increasing. This is because people's awareness of environmental protection is improving, and the fabric of regenerated cellulose fibers will be more popular.

Xu Hui, director of Wujiang Deyi fashion fabrics Co., Ltd., believes that the copper and ammonia fabric of the enterprise is more and more close to the market and is a magic weapon to attract customers.

Mention Wujiang Deyi, we will associate the star products of copper and ammonia fabric.

According to Xu Hui, copper ammonia fabric is extracted from cotton seeds, which is in line with the current trend of environmental protection and low carbon. From the product itself, air permeability and draping are very good, good quality and no static electricity.

Because copper and ammonia raw materials are imported from abroad, weaving and finishing equipment are special, so the price will be relatively high.

"The average price of copper and ammonia fabrics is 30 yuan per meter ~60 yuan, if the finishing has added some functions, the price will be even higher.

"Xu Hui said," in order to make copper and ammonia fabric more widely accepted by the market, in recent years, enterprises have done a lot of work to improve the price performance of their products.

"First, starting from the ratio of raw materials, the blending ratio of copper and ammonia to fibers such as wool, silk, cotton and polyester is increased." fabric warp or copper ammonia is chosen, so that the properties of fabrics will not be affected. "

Secondly, Deyi's copper and ammonia fabric has enhanced its color and style.

It is understood that as the national wool textile fashion development base enterprise and China's fine wool fashion fabric fashion trend publishing enterprise, Dan Mao's leading products are more than 1500 varieties of high serge, tweed, Lycra, bamboo fiber, silk wool blend, high-grade cashmere fabric, and so on, especially the functional fabrics such as Li spinning and three protection processing, antistatic and so on, have great market competitiveness.

The so-called fist product should keep pace with the times.

Wu Xiufeng introduced the anti cotton products developed by Hengli Chemical Fiber Company and upstream enterprise.

"People are more willing to get close to natural fiber fabrics, because chemical fiber products are easy to handle, and cotton imitation products and functional treatment are easier to be accepted by consumers.

"Wu Xiufeng analyzed.