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The Baby Boom In The Year Of The Dragon Is Now &Nbsp; It Is Just Right To Seize The Baby Market.

2012/3/8 17:12:00 17

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2012 is the traditional dragon year. Dragon baby has become the hot word after the Olympic Games baby. China has once again welcomed the baby peak. The emergence of baby boom is bound to bring new waves to the baby economy.

On the eve of the year of the dragon, the China toys and Baby Products Association jointly organized the 2012 China children's exhibition in conjunction with the Cologne exhibition to help children and children's brands and enterprises at home and abroad open up the blue ocean of baby market.

Strong alliance, leading baby Industry Exhibition

According to incomplete statistics, the total consumption of baby products in China is now in the scale of trillion yuan. However, because of the great differences in China's regional culture, childcare habits and so on, there are few brands that occupy an absolute share in the baby market.

Regrettably, there are few truly national baby products exhibition, and the global business platform is showing a lack of status in China. This seriously restricts the brand marketing and brand promotion of baby industry brand manufacturers and production enterprises.

In 2011, after the first independence.

China children's show

To win the victory, field exhibitors and professional purchasers strongly urged the Chinese toy and Baby Products Association to expand the booth area more than twice.

At the same time, the association has widely distributed external resources, and has reached a cooperation agreement with the world's largest baby products exhibition, the Cologne exhibition of the K+J international baby, youth clothing and supplies exhibition in Germany.

In 2012, the "two way internationalization" of China's children's exhibition will fill the vacancies in the mainland without the international children's products exhibition, greatly improving the marketing accuracy and spread scope of the exhibitors, and achieving diversified promotion purposes.

Exhibitors based, provide integrated solutions.

With the rapid upgrading of competition awareness and brand concept, enterprises are increasingly demanding the platform for promotion.

The China toys and Baby Products Association has over 10 years of experience in independent exhibition. Its China Toy Fair has also developed into the first international "professional" toy exhibition in mainland China. Cologne exhibition holds about more than 70 international exhibitions every year. The exhibition organizes a great deal of work. It is more important that a large number of global baby products purchasers are gathered. This laid a solid foundation for the success of China baby show.

China baby show is committed to creating a 365 day, never-ending trade platform. The organizers have carried out seamless promotion through the mainstream search engine marketing, the strong exposure of the media alliance, the print advertising bombing campaign, the key promotion of the cooperative exhibition, and the in-depth mobilization of information partners' resources, so as to enhance the influence of the exhibition without limit. At the same time, in order to meet the needs of different baby products enterprises in different markets, the organizers also provide one to one personalized service through effective ways such as the authoritative dissemination of the network platform, the direct recommendation of the magazine column, and the directional telephone invitation. Besides, the organizers also provide credit appreciation, star rating, star competition and Industry Report and other unique value-added services to help the exhibitors to maximize their profits.

Enrich exhibits to promote the development of baby industry chain

At present, the influence of China's baby show in the industry is well known. Jiangsu, Kunshan, Anhui, Shucheng, Hebei Pingxiang, Zhejiang Pinghu, Ningbo and Guangdong Guangdong, Guangdong, and children's products are the main producing areas, including Aprica, Chicco, Jdbug, Hauck,

Good boy

Mike, Seebaby, baby, Wang, Ai Yingle, San Le, Momi Bao, Baer, Fu Bei Bei, and so on. Many excellent baby products brands and enterprises at home and abroad have chosen to pick up the booths before the Spring Festival.

In 2012, the association and Cologne exhibition jointly innovating marketing strategies, relying on China children's exhibition to promote the development of the whole industry chain.

At the same time maintaining the children's cars, safety seats, children's beds and other superior exhibits, this year has added "children's wear / shoes", "baby products" and other theme exhibition areas, especially focusing on the development and promotion of brand products and enterprises for washing supplies, feeding supplies, baby furniture and daily necessities.

With the emergence of China's baby boom and the revival of overseas economies,

Infant economy

The huge commercial value has attracted the attention of all parties. Participating in the China children's exhibition is undoubtedly the weight of winning the fast market.

What is worth mentioning is that the China Toy show and the China brand licensing exhibition are held together with the China children's exhibition. The three exhibitions will provide an excellent opportunity for the integration of brand, resources and platforms.