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    China Will Build A Magpie Bridge For Underwear And Home Textile Enterprises.

    2012/3/9 10:12:00 20

    Underwear Home Textiles

    In March 13th, the ninety-fourth China Acupuncture Association will be held at the Shanghai New International Exhibition Center. For the first time, two independent exhibitions will be set up: China underwear fashion exhibition and China home textile exhibition.

    As one of the oldest and most popular brand exhibitions in China's textile and garment industry, China needle industry has carried the heavy responsibility of the pition from planned economy to market economy in China's textile industry, and witnessed the development of textile brands from desolation to flourishing, opening up the road of textile business from autism to cooperation.

    It can be said that the needle boosted the growth of knitted underwear and home textile brand, bringing the prosperity of the exhibition, and its pioneering business spirit has far-reaching influence on the development history of China's textile and exhibition industry.


    The exhibition will allow the two sides to "love each other" from "blind date" to "love".


    Judging the future of an exhibition, it is very important to have new initiatives to keep pace with the times.

    Now, the needle will begin to undergo energy fission through sedimentation and accumulation.

    To reform and innovate, we must first change ourselves, and set the train of thought for innovating exhibition and serving commerce.

    For the textile industry, terminal construction and channel marketing are the most important subjects.

    As a highly specialized and well known business service platform, how to provide services for exhibitors in a targeted manner and provide them with targeted help in channel construction is the focus of the exhibition.


    Yu Yuenan, the head of the China Acupuncture Association, believes that China needle has always been committed to serving the industry and serving good enterprises in a pragmatic and efficient way.

    As an old brand exhibition, we must constantly set benchmarks in the industry, and only have the courage to explore and dare to be unconventional.

    As a result, China will develop an interactive development with China's textile economy and directly push the textile factories to the forefront of domestic sales in the adjustment of China's textile economic structure, help enterprises complete the pformation from export to domestic sales, strive to create brand environment, and boost the development of China's home textile and underwear industry.


    It is precisely because of the strong commercial appeal that the enterprises that have not participated in the exhibition have returned to the market for a number of years.

    In this regard, Yu Yuenan said: "the most important function of the exhibition is trade, which is the soul of the exhibition and the reason why the exhibition is irreplaceable.

    In all trade forms, the exhibition is the most economical and effective, because the exhibition time is short and the audiences are numerous.

    At the acupuncture conference, professional agents, franchisees and retailers are the key groups.

    Although there are only 3 days in each session, according to past statistics, the number of professional audiences that enterprises meet in a few short days is very impressive, which is helpful for enterprises to expand domestic sales channels.


    It is understood that the needle will be selected strictly when the audience is invited.

    "Brand exhibition is responsible for exhibitors, but also responsible for the audience, showing the best enterprises to distributors and agents, and bringing the most powerful retailers and agents to exhibitors at the same time.

    For them to build "magpie bridge" is the biggest aspiration of the Chinese Acupuncture Society.

    Yu Yuenan said.


    Original products are popular in the market.


    This year, there are 4 pavilions, nearly 50 thousand square meters, which has increased by nearly 30% compared with last year.

    Compared with previous years, the number of exhibitors has increased and the level has increased year by year.

    Not only did it hatch a large number of well-known brands such as Vico, Bo Yang, red beans, duo, Luo Lai and other old brands, but also boosted the growth of new brands such as shark, Kasen and cat people, becoming the true brand incubators and cradles of brands.

    In business, business is the central idea of running the exhibition, promoting the progress of the industry with commercial behavior, promoting the brand trade, and ultimately forming the market pattern of brand competition.


    In the middle of this year, the underwear design competition will be held. The organizers have made a brand-new sublimation to the competition from an international perspective and launched a fashion show that is at the forefront of the trend.

    This is an international event that will bring together excellent underwear designers in the future. It will promote the trend of the next 5 years in fashion underwear design industry, cultivate new forces in Chinese underwear design, and let more people join the ranks of fashion designers with the expressive power and influence of art and fashion.


    In terms of home textile products, this exhibition will continue to highlight personalized products, and the original style of home textiles will also play a role.

    In order to participate in this year's China Acupuncture Association and win more market resources at the exhibition, many home textile brands are actively developing and producing products that are suitable for market demand, and the original home textile products as the "hot selling products" of the market will receive more favours from home textile enterprises and agents.

    "At the ninety-third session of the last year's acupuncture conference, we displayed some original new home textile products, which were well received by the professional audience."

    Xu Yuyan, general manager of unadorned home blue textile, said that the phenomenon of homogenization of the products in the home textile industry is serious at present, and unadorned Ya LAN insists on original design, and shows the original design ability and competitive power of the enterprise through the exhibition platform.

    "At the last session, many famous brands of home textile industry brought innovative products with brand characteristics. This shows that everyone is very optimistic about the home textile market, and it also proves the importance of the needle platform in laying domestic sales channels for home textile enterprises.

    In the 94 China Acupuncture Association, we will also show more new home textile products with original style.


    In addition to unadorned Di Ya LAN, red bean home, towel family, Luo Lai, Meng Jie, fuanna, red Fuji and other well-known brands in the industry will also appear in the 94 session of the acupuncture conference and held a new product launch or investment promotion association.


    In the spring of March 2012 13~15, the organizers of the ninety-fourth China Acupuncture Association said that the needle will provide a more professional and warmer service for exhibitors and professional spectators with a strong purchasing invitation function.

    We look forward to it.

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