King Of Nine Sets Up The Whole Value Chain Management Process
After the reform and opening up, Quanzhou has experienced more than 30 years of "pioneering work".
Over the past 30 years,
Quanzhou
Private enterprises focus on industry, grow from scratch, and continue to grow.
As king of Chinese trousers and one of the leading enterprises in Quanzhou clothing industry, starting from the management innovation, constructing the whole value chain management process has opened the new chapter of "the two pioneering work".
ERP project startup
Foresight and scientific information deployment are the way to win the way to the future.
To start the ERP project when the company develops well, Lin Congying, chairman of Limited by Share Ltd, said: "we hope that through the building of the ERP information management platform, the data generated in the production and operation will be pformed into knowledge, and knowledge can be pformed into assets, converting assets into productive forces, driving the king of nine to the future of" professionalization, professionalization, informatization and internationalization ".
According to Lin Congying, the whole ERP project is roughly divided into three stages.
The first stage mainly focuses on the integration of supply chain platform and financial business integration, establishes a basic data platform, standardizing the business process of the whole value chain, opens up the value chain, solidified and visualized the business management process through the establishment of the system, changed the concept of employees, and cultivated the process oriented concept. The second stage is to optimize the channel management process based on the results of the first stage.
Marketing
The linkage with supply chain can enhance the speed of market response and the ability of decision analysis, so that the supply chain plan can be pulled through the channel plan and the lean retail will be realized. In the third stage of the project, the information management platform will be further extended to achieve customer relationship management, and the human resources management should be deepened from the realization of the company strategy to achieve a comprehensive budget.
Lin Congying believes that the ERP project is the first of three major strategic projects in 2012. "This is our challenge and our opportunity. We are confident and determined to complete the project task and create a new situation for the two venture".
Break through the two or three line Market
At present, the sales channel of the nine herd king has formed a marketing channel mode with both wings and shopping malls flying together. It is one of the most popular brands in China's business casual men's clothing brand, and stands out in the second tier market with international brands gathered, and is actively expanding to the three line market with huge market potential.
Lin Congying believes that only by breaking through the two or three line market and deepening and perfecting the channel system can we achieve a win-win situation in the two or three line market volume and quality.
In this regard, the strategy of nine Mu Wang is from commodity research and development, production logistics, brand market.
Sale
The whole business chain of management, finance, human resources and IT supports the development of the company in the two or three line market.
Take Seiko route
At the "two venture" conference, Fujian provincial leaders pointed out that enterprises must have a spirit and face. Culture is the soul of an enterprise. Brand is the face of an enterprise.
Therefore, we must attach importance to the cultural construction and brand building of enterprises.
For a long time, King Mu has paid attention to the shaping of brand culture, built brand with culture, and promoted the brand with culture.
According to nine herd King
brand
Hu Zhonghui, director of marketing center, said that the king of 2012 is expected to launch an annual brand event - Seiko art exhibition in several key provincial capitals.
According to the introduction, the large-scale brand activity will take "Seiko" as the main line, and the exhibition will be related to the works, materials and materials of enterprises, brands and products over the years.
"It will become a promoter of brand imprinting, and will lead the way of Seiko into the minds of consumers."
Hu Zhonghui said.
- Related reading
- Standard quality | New Standard Issued Throat To Control Pollution In Leather Processing Industry
- Handbag bank | MICHAEL KORS 2014 Early Spring Colorful Package Released
- Office attire | Learning How To Dress A Boss Is Good For Career Promotion.
- Boss interview | Zhou Haijiang: Boundless Love, Shouldering Responsibility And Carrying Forward Traditional Culture
- Material chemical industry | Where Does Adidas'S "Poison Free Future" Come From The "Addiction" Of The Fan Slap Clothing Brand?
- science and technology culture | New Fiber Fabric Can Be Used As A Sensor.
- Business School | To Achieve Pformation, Clothing Entrepreneurs Should Have International Brand Dreams.
- asset management | Small And Micro Enterprises Lack Of Financing, Regional Loan Ratio Imbalance
- Fashion shoes | Johngalliano 2014 Early Spring Holiday Shoes Series Released
- Business School | YOUNGOR'S Investment Adjustment Decided To Return To Its Main Business
- In 2012, Foreign Trade Enterprises Are Expected To Get Many Support From Tax Reduction And So On.
- Yang Mi'S Stewardess Costume Show
- Foreign Trade Enterprises Must Polish Their Eyes And Guard Against Fraud.
- Chinese Authoritative Men'S Clothing Brand Attack CHIC2012 Collectively
- General Assembly Of Interlining Materials Branch Of Industrial Textiles Association
- Export Clearance Process
- Sweet Or Neutral &Nbsp; Match With Korean Stars.
- 2012 China's Clothing Distribution Will Soon Begin.
- 11 Good Habits Of Engaging In Foreign Trade
- In February, CPI Rose By 3.2%&Nbsp Compared With The Same Period Last Year, And The Negative Interest Rate Ended Two Years Later.