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    The Proportion Of Goods Swept To Hongkong Is Increasing Year By Year, And Consumption Accounts For 45%.

    2012/3/9 14:07:00 11

    Consumption Of Hongkong Interest

      

    Disney President Jin Minhao:

    Hong Kong

    Disney is still attractive.


    At the media conference, Jin Minhao, chief executive officer of the Hongkong Disneyland resort, said that 45 of the more than 5 million 940 thousand people admitted to Disney last year came from the mainland, while the mainland's largest market in Guangdong accounted for the total 1/3.


    The proportion of mainland tourists is increasing year by year.


    For fear of the completion of the Disneyland in Shanghai, the number of tourists to Hongkong Disney will be diverted. Jin Minhao told our correspondent that the demand for the entire tourist market is very large, and every participant in the industry has ample space, and that this is a healthy competition.

    He also said that tourists choose tourist destinations and scenic spots are only one factor to consider.

    As an international metropolis, Hongkong itself is very attractive, and the Disneyland in Hongkong is one of the most popular attractions.

    As long as Hongkong has always been attractive as a tourist destination, there is a market in Hongkong's Disneyland.


    According to introducing, the good operation result of Hongkong Disney last year mainly benefited from the support of the mainland tourists.

    Data show that since the opening of Disney in Hongkong in September 12, 2005, it has attracted around 30 million visitors worldwide.

    Among them, the proportion of mainland tourists increased year by year. In fiscal year 2010, it was 42%. For the first time, it exceeded Hongkong in the first place. In the 2011 fiscal year, the proportion of mainland tourists rose to 45%, Hongkong accounted for 31% of local tourists, and international tourists accounted for 24%.


    In the face of the huge attraction of the mainland market, Jin Minhao said he would put more resources into the mainland market.

    According to introducing, Guangdong is still the most important market of Hongkong Disney, Southern China is mainly permeated with two or three line cities, expanding Guangdong, Guangdong and Western markets.

    Disney will increase its cooperation with shipping companies in the Pearl River Delta region to increase sales outlets. With the opening of Wuhan Guangzhou high-speed rail and the deep section, it will increase cooperation with major travel agencies along the route, and will continuously improve the convenience of "deep flying" guest visiting parks, and add direct connection between the paradise and Shenzhen airport.

    At the same time, we will cooperate with airlines to offer preferential packages.


    Hongkong Disney revenue increased 20% last year, a net loss of HK $200 million.


    Disneyland's income has naturally risen with the flow of tourists from the mainland.

    Hongkong's Disneyland recently announced its 2011 financial year's performance. Since the number of tourists, hotel occupancy and tourist consumption has all set a new high in business, Hongkong Disney's revenue increased by 20% over the same period last year, reaching HK $3 billion 600 million.

    Deduct

    Interest

    Before tax, depreciation and amortization projects, the profit reached HK $500 million, an increase of more than doubled compared with that of the previous year, and the hotel occupancy rate reached 91%.


    But it is worth noting that Hongkong's Disney performance was ideal last year, but it still can not cover up the fact that paradise has been losing money for 6 consecutive years.

    Its actual net loss in the 2011 fiscal year is HK $237 million.

    However, Jin Minhao, executive director of Disney Hongkong, said that the amount of the loss has been significantly reduced by 67% compared with the previous fiscal year.


    At the press conference, Jin Minhao, executive director of Disney Hongkong, said that in 2012, Hongkong Disneyland still had a more optimistic attitude.

    "Believe that as long as we can maintain the current high growth, Hongkong

    Disney

    Paradise should be profitable in a very short time. "

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